PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Dec’13. It covers top advertisers, categories and brands and their % share in total advertising. DATA SOURCE: Media Track Pakistan BASE: Newspapers and Magazines Note: - Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests. - From Jan 2014 onwards will cover more regions of Daily Jang (Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad). - Tariff rate has been applied for Spend analysis. - Magazines and Daily Publications analyzed separately