1. NFC
Not. (just) For. Commerce.

2. THE ALLURE OF NFC IS ITS
SIMPLICITY

3. A MAGICAL EXPERIENCE MADE
SIMPLE FOR PEOPLE.

4. BILLIONS $$$ SPENT MAKING
CONTENT THAT’S OFTEN KEPT
FAR, FAR AWAY.

5. 105m
Number of monthly
searches made on
mobile devices for
each brand listed.
March, 2012
Source: Google, 2012

6. OUT OF STORE
IN STORE
MILLIONS OF “MOMENTS” TO
PROVIDE VALUE TO CUSTOMERS.

8. SMALL BUSINESS CAN DRIVE
VALUE TO CUSTOMERS.

11. SIMPLE ACCESSIBILITY,
SOPHISTICATED DELIVERY.

12. AWARENESS
PURCHASE

13. Time, Location, Make / Model, Taps.