This is a presentation on a digital marketing plan I created for a class assignment at Michigan State University

1. CrossFit
Digital Marketing Plan
By Tara Taylor

2. • http://www.youtube.com/watch?feature=player_detailpag
e&v=mlVrkiCoKkg
What is CrossFit?

3. CrossFit is Everyone’s
Sport

4. Everyone and anyone who is looking to better them-selves
physically, mentally and push to be the best version of
them-self
Target Audience

5. Over A Year Campaign
• 650 new affiliate gyms every 3 months
• 900 newly certified trainers every 3 months
• 300 new journal subscribers a month
Key Performance
Indicators

6. Digital Tools

7. PPC will help drive immediate traffic to the
CrossFit website, which will compliment with the
growing interest in the sport due to the 2013
CrossFit Games.
Pay Per Click

8. Digital Marketing Budget
Break Down
Per Month
SEO PPC Social Email Mobile Content
Media
$9,600 $14,400 $14,400 $2,400 $4,800 $2,400
The overall budget for this digital strategy is $771,000.
The Budget

9. Questions?

10. • All CrossFit photos & video are from crossfit.com
• Twitter.com
• Facebook.com
• Foursquare.com
• Instagram.com
• iWOD.com
• Crossfitjournal.com
Citations