This presentation articulates critical analysis of promotion strategy taken by Tang which is Fruit Bandit, an application. The analysis has been done in term of target market, stakeholder analysis and tools used for promotion.

2. Case at a Glance
Tang has created a first-of-a-kind game called “Fruit
Bandit” as a follow-up to its recent “Twins Campaign”
depicting a pair of identical twins having many
similarities in their behavior and personalities but,
differing from each other when it came to taste. The
game has five levels and can be played on all mobile
platforms (both Apple IOS and Google Android). This
exciting game will challenge the skills of gamers and
intrigue them with great action and graphics.
The story of the game revolves around Tonty and
Monty, the twins, as a band of rogue monkeys kidnap
Monty and the latter sets off on a quest to rescue him.
With only a slingshot in hand Tonty must take the
challenge to the evil monkeys, giraffes, gorillas and
bees. Limited stones, incoming fruits and a glass to fill;
Tonty needs to be alert at all times to keep an eye out
for power-ups.
 Fruit Bandit –
Apps
 Can be paid on
all mobile
platform
 Story of game
revolves around
Tonty and
Monty, two
twins

3. Stakeholder Analysis

4. Stakeholder Mapping

5. PESTLE Analysis

6. PESTLE Analysis (cont.…)

7. Porter’s 5 Forces Analysis
• Few popular brands; bargaining power is low
• Import & supply is not concentrated in few hands; bargaing
power is moderate.
• Pioneerr as well as most known brand in local market.
Competitive rivalry is low.
• Local initiative not noteworthy; huge opportunity for local
initiative exists. So, threat of new entrance is so high.
• Lots of brands for substitute products like soft drink, carbonated
drink, juice are available in local market. Hence, threat of
substitute products is strong.
Bargaining Power of Customers
Bargaining Power of Suppliers
Competitive Rivalry
within market
Threats of New Entrance
Threat of Substitute products

8. Analysis of Strategic Move

9. Thank You!
Any Question???
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