iThai Application- Thailand Official Guide brief description for interested clients.

1. iThai Application
iThai Application
MEDIA KIT 2010
Project by
Co, Ltd.

2. OUR COLLABORATION
Purple Haze and Mazzanti Editori
iThai Thailand Official Guide
iThai “Thailand Official Guide” for iPhone, iPod Touch and iPad is the official guide to Thailand.
Realized by Mazzanti Editori with the collaboration of Purple Haze Co.,Ltd., soul affiliated partner
with Mazzanti Editori in Asia authorized in marketing and promoting iThai Application in Thailand,
as well as to create, maintain and develop iThai’s editorial content, iThai sponsored by The Tourism
Authority of Thailand (TAT), the first organization in Thailand to be specifically responsible for the
promotion of tourism.
DESIGN & TECHNICAL PART
Our application is easy to navi- OFFICIAL
gate with specific design for GUIDE
touch screen devices and pic-
ture interaction where possi-
ble. Our design direction is eye catchy and sophisticated
with selective photographs on iPhone.
Our technical office is based in Venice, Italy. The
application running & engineering procedure will be
handled by our partner MAZZANTI EDITORI. The clients
can feel absolutely safe & easily ensure that their
information is accurate & running perfectly.
EDITORIAL SECTION iThai Application provides an ex-
traordinary production with sophisticated design for
iPhone. The marketing & editorial section is managed by
PURPLE HAZE Co.,Ltd. in BANGKOK for the convenience
of our clients.

3. WHAT IS ITHAI
iThai APPLICATION CONTENT
iThai is a unique, informative and user friendly appli-
cation comprising of six exclusive icons capturing all
the relevant and accurate information on Thailand.
ABOUT THAILAND
(General Information on/about Thailand)
History Religion
Thai National Symbol
Economy Tradition & Culture
Weather Events
Politics Thai Food
ACTIVITIES
(Brief article on sports & fun activities for tourists)
Culture Scuba Diving
Spa Eco-tourism
Food Tourism Thai Boxing
Golf Adventure
Meditation & Medical Thailand in 10 days
Services
DESTINATION
(divided into 4 geo-directions and 20 cities)
North Central & East Coast
Chiang Mai / Chiang Rai Ayutthaya / Bangkok
Mae Hong Son Cha-Am & Hua Hin
Sukhothai Chonburi – Pattaya DESTINATION SECTION
(Your business is listed here)
North East Kanchanaburi / Rayong
Each business category has
Khon Kaen / Nakhon Trat 15 selected listings in your city
Phanom South
Nakhon Ratchasima Chumphon / Krabi
Ubon Ratchathani Phuket / Surat Thani
Trang

4. WHAT IS ITHAI
TRANSPORTATION
(Information for getting there and around)
By Airplane By Bus
International - Domestic
Travel and Airports By Car
By Train By Boat
TRAVEL INFO
(Important lists for travelers)
Health & Vaccinations Currency Exchange
Embassies and Money Transfer
Public Holidays Do’s and don’t
Shopping Advice in Thailand
Visa & Customs
TOURISM AUTHORITY OF THAILAND
(Our Official Sponsor Information)
Tourismthailand.org (Website Link)
TAT International & Local Offices
TAT on Facebook & Twitter

5. BUSSINESS CLIENT LISTING
WHY iThai APPLICATION MATTERS?
“The revolutionary App Store offers iPhone, iPod touch and iPad users
an experience unlike anything else available on other mobile devices,
and we see no signs of the competition catching up anytime soon.”
Steve Jobs, Apple’s CEO
January 5, 2010 — Apple® today announced that more than three billion apps have been
downloaded from its revolutionary App Store by iPhone® and iPod touch® users worldwide.
Today, the App StoreSM has revolution-
ized the way mobile applications are
developed and distributed. With over
250,000 apps and 6.5 billion down-
loads available to consumers in 90
countries, the App Store has become
the world’s largest mobile application
platform.
Over 85 million iPhone and iPod touch
users around the world can choose
from an incredible range of apps in 20
categories, primarily travel.
iThai WORLD WIDE USERS
■ iPhone available in 90 countries
■ 85 million iPhone, iPod Touch
and iPad users
■ 6.5 billion application downloads,
primarily travel
■ 90% voracious travelers
with high spending power
■ Most iPhone users book travel
on tablets

6. BUSINESS OPPORTUNITY
iThai is a ground-breaking application that gives your business the
flexibility to publish content in extraordinary way and boost the
reading experience heavily.
UNIQUE FEATURES OF iThai
■ First and the Only National Travel application recognized by Tourism Authority of Thailand
■ Beginning FREE Download Cost enhances the readership of your business by million of iPhone users
■ ONE TIME Download always updated for free
■ Once downloaded, travelers can find the travel details they need, whether their iPhone is online,
offline or in airplane mode, and link to Web sites or call numbers from their itinerary. (The key benefit
of using iThai App is the ability to store Thailand guide on the device for access offline)
■ Provides accurate GIS (geolocation) listing for all destinations with comprehensive mapping online
& offline.
Relevance of iThai & travel technology
in your business
■ For organisations considering their sales and marketing and customer acquisition options,
there is no getting away from the success of Travel Applications and their short and long-term
benefits.
■ Majority of travelers are relying on iPhone Apps to plan their travel itinerary, the new
advertising framework represent good marketing opportunities for leisure travel wholesalers
to reach customers directly.
■ iThai App is a more cost-effective channel for advertising and promoting, as compared to
print, radio, TV and Google.
■ Advertising inside iThai Application is the hottest corner of mobile advertising business.
iThai Application is a potential breakthrough that will give an important boost to the fast
growing mobile advertising market in Thailand and globally
■ iThai users include business travelers with high spending power relying heavily on travel app.
Our users indulge because they can afford.

7. BENEFICT
A QUICK MARKET SURVEY
Existing travel applications on Thailand include handful brands offering moderate information
on Thailand
Lonely Planet Bangkok Guide - download cost 5.99$
Lonely Planet Chiang Mai Guide - download cost 5.99$
Thailand Guide by True Move - download cost 9.99$
iThai Application is a national official travel guide with begining FREE download
cost for users with exhaustive information, interactive GIS mapping, graphics,
attractive pictures, internationally recognized as TAT official source of information
on Thailand.
MARKETING PLAN & OUR INFLUENCE
Worldwide promotion through our company and partners’ channels
Tourism Authority of Thailand
iThai Application is a primary application promoted by TAT to become
a Digital Marketing Organization
TAT will hold a Press Conference for TAT applications, primarily iThai
iThai Application Advertisment & Billboard at Suvarnabhumi Airport
iThai advertisment posted on TAT’s website (tourismthailand.org)
National and International link and press release among all TAT branches
iThai App is under International Promotion Division of TAT promoting iThai
among worldwide travelers to Thailand
Mazzanti Editori (New York / Italy) & Purple Haze (Thailand)
Italian publisher & iPhone Application Developer, specializes in the publication of books and
periodicals of information and news as well as top travel applications well acclaimed in Venice
and New York inviting readership of millions of users in Europe and America.
iThai Application advertisements in established “NYC.IT MAGAZINE”
on Delta Airlines and Venezia Guide owned by Mazzanti Editori
iThai Application news in NYC.IT magazine and NYC.IT application
iThai Billboards in Italy
Other channels of advertisements including Mazzanti Editori iPhone Website & Facebook
Promoting iThai in Thailand, Asia and Middle East through public relations,
press releases, media advertisments and brochures.

8. Contact Us
Tarandeep Singh Anand (EN) +66 8 9908 9908
Chattiya Nitpolprasert (TH) +66 80 229 4105
Co, Ltd.
www.mazzantieditori.it/iphone/thai/index.html
purplehazeco.ltd@gmail.com