1. 14/09/16, 12:22 PMTwitter's on a mission to upgrade media agencies' social skills | ET BrandEquity
Page 1 of 6http://brandequity.economictimes.indiatimes.com/news/digital/twitters-on-a-mission-to-upgrade-media-agencies-social-skills/54312883
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The weekly Twitter
Advertiser Index lists
the brands which have
generated most
engagement with users
on the platform.
@Paytm: To celebrate
Mother's Day, @Paytm
dedicated a small
tribute to some inspirational mothers from India and around the
world by tweeting photos of these women accompanied by a brief
description. Followers needed to guess the five women and add the
#PaytmSalutesYou to their replies. Three lucky participants stood
the chance to win ` 1000 Paytm cash for their mothers.
@Moto_IND: @Moto_IND gave its followers the chance to be among
the first to get their hands on a new device, pitched as a solution to
cellphone power issues, All they had to do was tweet about the
moment when their phone battery failed on them with
#MissingPower.
@SamsungMobileIN: For seven days consecutively,
@SamsungMobileIN treated followers to awesome giveaways every
day when they participated in #WeekOfAwesomeness to promote
Twitter Advertiser Index: Five
engaging brands of the week
Paytm, Motorola, Samsung, Fame and Indian Government make the cut this week. Also,
featuring this week's Cricket Index
ETBrandEquity |
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#Digital » #Twitter Advertiser Index #Twitter #Samsung #PayTM #oneplus #BE This Week
Jun 01, 2016, 07.01 AM IST
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2. 14/09/16, 12:22 PMTwitter's on a mission to upgrade media agencies' social skills | ET BrandEquity
Page 2 of 6http://brandequity.economictimes.indiatimes.com/news/digital/twitters-on-a-mission-to-upgrade-media-agencies-social-skills/54312883
the #MyGalaxy app. On Day 7, they had six mega o!ers and prizes for
six winners who tweeted "awesome" answers to questions about the
app with #AwesomeEveryday
@LiveOnfame: Indian television actress and Telugu movie star Niti
Taylor was live on fame from dawn to dusk on 9 May, talking about
her day, playing games and chatting with her fans through the fame
app. @LiveOnfame live Tweeted the entire session with
#NitisDayOnfame along with links to watch videos.
Mygovindia: As part of #TransformingIndia, the Indian parliament
passed the New Insolvency and Bankruptcy Code as a way to
'Reform to Transform' the economy in India. The Tweet posted by
@mygovindia included the features and benefits of this new code in
a photo and the link to the #TransformingIndia website, which
included infographics about all the new codes and initiatives
passed.
@OnePlus_IN: @OnePlus_IN was
giving away 700 sets of the brand new
OnePlus Loop VR headsets to some of
its lucky followers over the span of
three days for #AmazingVRRace. All
the followers had to do was to pay
heed to instructions given to them on OnePlus India's Facebook
page such as sharing the post and tagging three friends with whom
they'd like to see the OnePlus 3 VR launch. The links to the Facebook
posts were included in the tweets.
@Paytm: @Paytm gave its followers a chance to win a brand new LG
IPS Monitor worth `17,500 by retweeting five questions, answering
them and using #LGgramOnPaytm. The questions posted were all
related to the brand new LG Gram laptop and answers could be
found in a link provided by @Paytm.
@GodrejAppliance: Followers of @ GodrejAppliance were
encouraged to participate in #FoodKaMoodBadlo, where
Jaisa
chahiye,
waisa
paaiye:
IndiaMART's new ad makes a case
for its customised wares
5 days ago
We want to
ensure all
Indians
have
access to
LinkedIn: CEO Jeff Weiner
1 day ago
Tonic
Media
takes
home the
digital
mandate for Sony PlayStation
7 days ago
Videocon
d2h joins
Digital
India
initiative
by tying up with CSC e-
Trending In Digital

3. 14/09/16, 12:22 PMTwitter's on a mission to upgrade media agencies' social skills | ET BrandEquity
Page 3 of 6http://brandequity.economictimes.indiatimes.com/news/digital/twitters-on-a-mission-to-upgrade-media-agencies-social-skills/54312883
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@GodrejAppliance posted 5 tweets with gifs of di!erent types of
food floating around in the fridge. The aim was to pause the gifs at
the right time. If the food happened to be exactly where it would
have been placed in an actual fridge, it would display a smiley face.
Followers took a screenshot of the smiling food and were allowed to
submit as many of these as they wanted for a chance to win
vouchers.
@MyGovIndia: As part of #TransformingIndia, the Indian
government passed a couple of new codes and initiatives. The tweet
sent by @MyGovIndia included two charts that showed "The
Beginning of a Journey", significant progress in all sectors of the
government — one in English and the other in Hindi. A link to the
#TransformingIndia website was also provided, where followers
could find infographics of all the new codes and initiatives passed.
@KurkureSnacks: @KurKureSnacks take their
#KurkureFamilyExpress on a tour to di!erent cities across India,
from Delhi to Gujarat to Mumbai and so on. At each stop, they tweet
photos, videos and gifs of what went on during each leg of the
journey and in each city to celebrate their arrival
(The index looks at the live list of all advertisers on the platform and
measures the total number of user engagements with all the tweets
that they sent out that week - specifically this is a sum of all the replies,
retweets and favourites across all tweets that week.)
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governance scheme
6 days ago
Kantar
revamps
corporate
identity
and
management structure of parent
brand
4 days ago

4. 14/09/16, 12:22 PMTwitter's on a mission to upgrade media agencies' social skills | ET BrandEquity
Page 4 of 6http://brandequity.economictimes.indiatimes.com/news/digital/twitters-on-a-mission-to-upgrade-media-agencies-social-skills/54312883
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5. 14/09/16, 12:22 PMTwitter's on a mission to upgrade media agencies' social skills | ET BrandEquity
Page 5 of 6http://brandequity.economictimes.indiatimes.com/news/digital/twitters-on-a-mission-to-upgrade-media-agencies-social-skills/54312883
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6. 14/09/16, 12:22 PMTwitter's on a mission to upgrade media agencies' social skills | ET BrandEquity
Page 6 of 6http://brandequity.economictimes.indiatimes.com/news/digital/twitters-on-a-mission-to-upgrade-media-agencies-social-skills/54312883
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