Presentation for Bristol Fundraisers Group. Providing tips and tricks on how to utilise Facebook and Twitter for Not for Profit companies

1. @NoisyMonkey @Tashsb

2. BRISTOL
FUNDRAISERS GROUP
FACEBOOK & TWITTER
@NoisyMonkey @Tashsb

3. @NoisyMonkey @Tashsb

4. I’VE MADE ALL THE MISTAKES*
Creative D
2.5 years @ Noisy Little Monkey
6 Years being all kinds of creative
I like to overspend
Better at picture dan da wrdz
@NoisyMonkey @Tashsb

5. SOCIAL MEDIA – THE MONKEY WAY
@NoisyMonkey @Tashsb
© Jason. A. Howie

6. @NoisyMonkey @Tashsb
©Andi Sidwell

7. OR IF YOU’VE ALREADY STARTED,
CHECK…
@NoisyMonkey @Tashsb

8. WHY ARE YOU USING SOCIAL MEDIA?
GOALS?

9. DON’T SELL - TELL
WHO ARE YOU?
WHY SHOULD I CARE?

10. WHO ARE YOU DOING THIS FOR?
@NoisyMonkey @Tashsb
©Reuver

11. SOCIAL MEDIA STYLE GUIDE
• Who are the audience?
• What do the audience want?
• What does they want from social media?
• Who do they trust?
• What do they read online?
• What does that mean for my writing style?
• Who is empowered to do this?
Take ½ a day to do this.
@NoisyMonkey @Tashsb
It’ll make you do a better job

12. IT Director
Challenges:
Budgets
Reliable Infrastructure
Managing geeks
Wants:
Straight forward language
Reliable data
Facts figures
Reads The Register, Seth Godin, Homes
& Gardens, the headlines on the gutter
press
Uses Email. BBC apps
Developer (agency based)
Challenges:
Work / Life (18 month old kid)
Productivity
The new boy is better than me
Wants:
Productivity Tools, management advice,
Google Glass, to be entertained
Reads netmums, nhs direct, Stackoverflow,
Wired, Oatmeal, xkcd
Uses r/tech, Facebook
IT Journalist
Challenges:
Being ahead of the latest geek trends, stock
news, tech gossip, being found out.
Wants:
Google Glass, Bylines in the nationals, her big
break.
Reads The Register, Guardian Tech, gizmodo,
TC, Mashable, Buzzfeed, NextWeb
Uses r/tech, Google+, Twitter & Facebook
© Wordlizen, Dekcuf, GuySie
@NoisyMonkey @Tashsb

13. WHAT WORKS?
Make the most of your cover
photos
What should you post on Facebook? - Look at your existing content. What types of posts have had the best response?

14. FACEBOOK
@NoisyMonkey @Tashsb
© Coletivo Mambembe

15. Changes to Facebook
@NoisyMonkey @Tashsb

16. FACEBOOK
• September 2013 - Reduced the reach of brand pages
• Old news will be pushed down – breaking news and live events &
trending topics will surface more readily.
• When people like, comment & share
@NoisyMonkey @Tashsb
© Coletivo Mambembe

17. THINK MOBILE.
THNK TIMING.
94 likes, 9 comments, 12 shares
Tie your brand / product or
service to something that has
plenty of PR already. Use some of
their juice.
@NoisyMonkey @Tashsb

18. FACEBOOK
• Influenced by when people like, comment & share
Story bumping - resurface stories that people did not scroll down
far enough to see but are still getting lots of engagement.
• From Jan 2015 - Facebook will begin monitoring and reducing the
appearance of overly promotional posts
@NoisyMonkey @Tashsb
© Coletivo Mambembe

19. @NoisyMonkey https://blog.bufferapp.com/facebook-news-feed-algorithm @Tashsb
https://blog.bufferapp.com/facebook-marketing

20. @NoisyMonkey @Tashsb

21. http://moz.com/blog/meta-data-templates-123
S@oNcioails MyMeodniakey @Tashsb

22. NOT ALWAYS AS IT SEEMS
Social Media @Tashsb
@NoisyMonke
y or event #
@MrJonPayne

23. WHAT WORKS
Social @NoisyMonkey Media @Tashsb

26. BUDGET FOR PAID

27. TWITTER
@NoisyMonkey @Tashsb
© Eldh

28. @NoisyMonkey @Tashsb
© A.Pasquier

29. Followerwonk & JustUnfollow
S@oNcioails MyMeodniakeTyraining @Tashsb

30. I'm Jo, award-winning blogger, Community Manager for Flora at @tmwagency, UK bod at
@CollectiveBias, @BeamlyUK room host at http://t.co/jbwsju6pDt
I am a photographer of women & fashion, an educator, entrepreneur,blogger and a columnist.
My pictures: http://t.co/8BJDLVsCco
Huffington Post blogger and author. #FarmAnimalWelfare #Ethics #AnimalRights #Environment
Garden writer for Guardian/Telegraph/whoever. Cake baker, singer, washboard player, mum.
Runs supper club @liaandjuliet
LIFESTYLE JOURNALIST, teacher, crafter and co-founder of media training company
@InsideScoopLtd
cake baker • word nerd • mother • flaneur • feminist •writer/author/blogger incl@molliemakes
& http://t.co/EgRH6O7t7h Projects Editor @simplethingsmag
@NoisyMonkey Bloggers and Journos in Bristol on Twitter. All 1000+ followers. @Tashsb

31. Social Media @MrJ@onTPaashynseb
@NoisyMonke
y or event #
Hoostsuite
LISTEN & CONVERSE

32. @NoisyMonkey @Tashsb

33. Schedule your posts, keep pics big and maintain editorial sign off,
@NoisyMonkey @Tashsb
use BufferApp

35. WHAT WORKS
@NoisyMonkey @Tashsb

36. @NoisyMonkey @Tashsb

37. @NoisyMonkey Share video, image content… resize images! @Tashsb

38. #DownloadGlos @MrJonPayne

39. @NoisyMonkey @Tashsb

40. • Tweets that include hashtags are 33% more likely
to get retweeted than tweets without hashtags
@NoisyMonkey @Tashsb

41. TWITTER ANALYTICS
@NoisyMonkey @Tashsb

42. MONITOR . MEASURE . IMPROVE
@NoisyMonkey @Tashsb
Hootsuite | Bufferapp | Professor Traffic

43. @NoisyMonkey @Tashsb
© Aaron Stidwell
TOP TIPS
• Ask for what you want – Pls RT, Share with your
friends
• Include a call to action – join our mailing list, come
along to our event, BOOK NOW!
• Create urgency – “enter our competition today to win a
free family ticket”
• Converse with people – “thanks for attending”, “what
do you think about..”
• Cross pollenate

44. @NoisyMonkey @Tashsb
© Aaron Stidwell
TOP TIPS
• Think about timing
• You might want to budget for paid advertising
• Know your audience and what they want
• Create content that is tailored to your audience
• Decide what success looks like on each channel
• Be patient – Social is not a one night stand
• It’s also not for selling, it’s telling a story – your story
• Get visual – people love photos!
http://www.noisylittlemonkey.com/free-images/

45. Social Media @Tashsb
© Bhaskar Peddhapati