1. Resume360 Business Plan by Tatsunori Hirota
Resume360
〜 Visualize Your Professional Credit 〜

2. Service Outline
Resume360 Business Plan by Tatsunori Hirota
○ Visionary Person
○ Entrepreneurship
Resume360 ? Visionary Person
○ Entrepreneurship
? Great Facilitator ? Great Facilitator
○ Charming Guy Boss Mentor ○ Charming Guy
? SNS Geek ○ SNS Geek
○ Scotch Lover ○ Scotch Lover
You
? Visionary Person ? Visionary Person
○ Entrepreneurship ? Entrepreneurship
○ Great Facilitator ? Great Facilitator
? Charming Guy Client Co- ○ Charming Guy
? SNS Geek worker ○ SNS Geek
○ Scotch Lover ・・・ ○ Scotch Lover
Not only Self-PR But also Objective-PR
- Basic Information 1. Entrepreneurship (63 Guarantees)
- Academic Background 2. Visionary Person (54 Guarantees)
- Professional Career 3. Charming Guy (48 Guarantees)
- Skill-set 4. SNS Geek (34 Guarantees)
- SNS Accounts 5. Scotch Lover (31 Guarantees)
- Self-PR Statement 6. Great Facilitator (26 Guarantees)
・ ・
・ ・
・ ・
Customer: Every Professional All Over the World
Problem: Asymmetry of Info&Professional Mismatch
Solution: Folksonomy of Person in LinkedIn Network
SOHO Sales Social Recruiting SNS Meet-up

3. Transition Diagram
Resume360 Business Plan by Tatsunori Hirota
〜 Visualize Your Credit Around You 〜
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Example
Create Your Resume And
Check Your Guarantee
Example Example Example
Create Your Resume And
Check Your Guarantee . Check Your Resume
Ask your
friend to
guarantee

4. Marketing Strategy
Resume360 Business Plan by Tatsunori Hirota
Basic Plan Users Premium Plan Users
・Professionals all over the world
Customer
・Recruitment Staff
- Career Minded Employees ・Head Hunters
- IT Entrepreneurs ・Meet-up SNS Users
- SOHO/Free-lance Workers ・VC/Angels
→600M people estimated
Online Professional Profile Services
Linkedin Google Profile About.me Flavors.me Zerply Resume360
Networking
◎ ◎ △ △ △ △
Competitor
Stylish UI
△ △ ◎ ◎ ◎ ○
Objective
Evaluation △ × × × ○※1 ◎※2
Profile
Targeted Ads ◎ × × × × ◎
※1 :Zerply allows to evaluate for every people, and evaluation is seen&voted only on its blog parts.
※2: Resume360 allows to evaluate for only people who have connections with the user on LinkedIn,
and evaluation is seen&voted both on the profile page and blog parts.
Product
・Refer to previous slides&wireframe ・Guarantee based crossover search
→ More Effective Talent Appealing ・Bundle messaging service
→More Effective Professional Search
Price
・Free ・$20/month
Place
・Web ・Web
・Sales
・Board Members as Promoters
Promotion
- Recruit famous VC/Angel people at SV
・Buzz Promotion ・WEB Promotion
- Need to guarantee 3ppl when creating - Service user as potential client
- Guarantees counted with non-users - SEO/SEM/SMO
- Wall post when guarantee&guaranteed
- Ask ppl in LinkedIn Network to guarantee

5. Execution＆Economics
Resume360 Business Plan by Tatsunori Hirota
2011/6 2011/9 2011/12 2012/3 2012/6 2012/9 2012/12
β ver.
Launch
Engineer×1
Official
Launch
Engineer×1
Premium
Designer×1
Producer×1 Plan Start
Engineer×2
Tatsunori Hirota Designer×1 API
http://ow.ly/6hzqw Promoter×10 Release
Producer×1 Engineer×5
Designer×1
Promoter×10
（Users） CFO×1 （$）
CEO×1 7.5M
20M Monthly Sales
15M
5M
10M
2.5M
5M
Basic Plan Users
2011/6 2011/9 2011/12 2012/3 2012/6 2012/9 2012/12
$82.8M = 115M(*1) × 15%(*2) × 2%(*3) × $240/Year(*4)
*1: LinkedIn Users Approximate Number
*2: Target Rate of Resume360 Users/LinkedIn Users (ref. FarmVille Users/Facebook Users: 15%)
*3: Target Rate of Paid Users (ref. Evernote: 2%)
*4: Target ARPPU of Premium Membership Business (ref. LinkedIn: $491.5)