GREE Idea Jam 2011で審査員の方にお渡ししたビジネスプランです。

1. Service Outline
RESUME360 Business Plan by Tatsunori Hirota
Person Folksonomy
Friend Co-
worker Recommendation
Most RT/Like/SBM Blog Posts
You
Most Watched & Forked Repo
Fellow
Alumni Mentor Reputations etc.
・・・
Online Self-branding
Find Talented People

2. Marketing Strategy
RESUME360 Business Plan by Tatsunori Hirota
Basic Plan
Premium Plan
Customer
・Socially active people all over the world (150M est. = 750M FB Users × 20%)
- Active users of Facebook/LinkedIn/Twitter/Tumblr/Blog etc.
- Interested in establishing self-brand online
- Attending & holding meet-up events frequently through SNS
FeaturesServices
Zerply
Connect.me
RESUME360
△ (Opened)
○ (Closed)
○ (Closed)
Competitor
Person Folksonomy
LinkedIn Recommendation
×
×
○
Famous Blog Posts
△(Account Only)
△(Account Only)
○
Famous Tumblr Posts
△(Account Only)
△(Account Only)
○
Famous Twitter Posts
△(Account Only)
△(Account Only)
○
Finding Talented People
○(free)
○(free)
○(premium)
・Visualize Social Social Capital ・More Effective Self-branding
- Designed templates
Product
- Person folksonomy on Facebook
- LinkedIn Recommendation - Blog parts
- Famous blog/tumblr/twitter posts ・Finding Talented People
・Invitation to closed meet-up - Tag search & bundle messaging
・Invitation to closed premium meet-up
Price
・Free ・$5/Month
Place
・Involve Opinion Leaders at SF
Promotion
・Tech/SNS Geeks ⇒ Mass
・Buzz Promotion through Folksonomy ・Induce from Basic Plan Users
- Tag +3 friends for registration
- SNS post when tagging & tagged
- Need to tag to be tagged

3. Winning Story
RESUME360 Business Plan by Tatsunori Hirota
Social Capital Infrastructure
Because of the rise of SNS, the concept of
“Social Capital” is becoming more and more
important. Invisible & obscure “” trust network
in the current physical community will be
visualized in the near future by RESUME360.
We are leading the next social infrastructure
“SCOUTER” for the 21st century.
The world of “DRAGON BALL”
is waiting just around the corner.
RESUME360 + AR + Facial
Recognition Technology =
“SCOUTER” for the 21st century.
It will revolutionize physical meet-
up event & future human
interaction.
Database=Competence
Once the user get a certain amount
of tags, the switching-cost rises
drastically. Cloning is easy, but
catching up is difficult. Dominating the
Viral Loop innovator & early adapter market in the
In order to create new resume, first 3 months is the Key Success
you need to tag +3 of your friends. Factor.
To activate the tags on you & to
ask for being tagged, mutual
tagging is needed. Tagging &
tagged activities will be posted on
your Facebook news feeds.
Because of your need for
approval, it will spread like
infection.
1st Target=GEEKs in SF
The first target is enthusiasts of Tech &
SNS & Start-ups in San Francisco. Involve
opinion leaders of their community (ex.
Famous bloggers, tech medias, VCs,
angels, evangelists, engineers etc.) as
promoters and they will be the first spark.

4. Execution＆Economics
RESUME360 Business Plan by Tatsunori Hirota
2011/9 2011/12 2012/3 2012/6 2012/9 2012/12
Closed β
@Tokyo Launch
Engineer×1 Official
Designer×1 @Tokyo Launch
Engineer×1
IPO
Designer×1 @San Francisco
CEO×1 Exit
Engineer×3
Designer×1
（Users）
Promoters×10
（$）
CEO×1
$7.5M
60M 6M
4M
40M
$3M
20M 2M
Total Users $0.1M
Salary $30,000 Salary $50,000 Salary $100,000
Salary $3,000 Salary $3,000 Office $1,000 Office $3,000 Office $5,000
Server $50 Server $5,000
Server $50,000 Server $75,000 Server $100,000
$90M/Year ＝ 750M（*1） × 10%(*2) × 2%(*3) × $10/Month × 12Months
*1: Approximate number of Facebook users
*2: Target rate of RESUME360/Facebook users (ref. FarmVille/Facebook users: 15%)
*3: Target rate of Premium/Basic users (ref. average of Premium/Basic users of Facebook App: 2%)