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Email Templates
 in your sales process
Email Templates


✓Saves you time
✓Makes sure you don’t forget details
✓Drives consistent messaging
✓Helps you measure effectiveness
Tout Templates
✓Rich Template Organizer
✓Use from Gmail, Outlook, Salesforce and more...
✓Shareable with Team
✓Auto-Attach files, CC/BCC
✓Analytics and Tracking
✓Auto-Follow Ups
  Learn more at: http://toutapp.com
Sales Workflow
 Inbound
  Leads




                           Meet
 Initial         The
                           Call     $$$
Outreach     “Follow Up”   Demo


                                  Nurture


Leads from
   Email
Automation
Sales Workflow
 Inbound
  Leads




                                             Meet
 Initial              The
                                             Call            $$$
Outreach          “Follow Up”                Demo


                                                           Nurture


Leads from   =   Each step in the workflow
   Email         requires one or more repetitive emails.
Automation
Inbound
         Initial Outreach
  Leads




                           Meet
 Initial         The
                           Call     $$$
Outreach     “Follow Up”   Demo


                                  Nurture


Leads from
   Email
Automation
Follow Up After VM
 Inbound
  Leads




                           Meet
 Initial         The
                           Call     $$$
Outreach     “Follow Up”   Demo


                                  Nurture


Leads from
   Email
Automation
Inbound
             Follow Up
  Leads




                           Meet
 Initial         The
                           Call     $$$
Outreach     “Follow Up”   Demo


                                  Nurture


Leads from
   Email
Automation
Inbound
         Set Up Meetings
  Leads




                           Meet
 Initial         The
                           Call     $$$
Outreach     “Follow Up”   Demo


                                  Nurture


Leads from
   Email
Automation
Great Templates


✓Are Short
✓Have a clear call to action
✓Reminds you to {{PERSONALIZE}}
✓Are Short (this is really important)
Getting Started
                           What’re we
               Who’s                    Template      What’s the
Deal Stage                communicati                                  Next Step?
              sending?                   Name        call to action?
                              ng?

                           High level    “Initial    Watch video Follow Up on
Prospecting   Sales Rep   problem we    Outreach”    on website Engaged Leads
                             solve
                            Solution     Video       Setup Phone
Prospecting   Sales Rep                                                Reminder
                             Details    Followup         Call


    ....


 Pricing/                   Value of                  Review the
              Sales Rep                 Case Study                     Phone Call
Negotiating                 product                   case studies


    ....
Tout Templates
Tout Templates
Live Email Tracking




     Learn more at: http://toutapp.com
Tout Templates

✓Rich Template Organizer
✓Use from Gmail, Outlook, Salesforce and more...
✓Shareable with Team
✓Auto-Attach files, CC/BCC
✓Analytics and Tracking
✓Auto-Follow Ups
  Learn more at: http://toutapp.com

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How to Use Email Templates to Close More Deals

  • 2. Email Templates in your sales process
  • 3. Email Templates ✓Saves you time ✓Makes sure you don’t forget details ✓Drives consistent messaging ✓Helps you measure effectiveness
  • 4. Tout Templates ✓Rich Template Organizer ✓Use from Gmail, Outlook, Salesforce and more... ✓Shareable with Team ✓Auto-Attach files, CC/BCC ✓Analytics and Tracking ✓Auto-Follow Ups Learn more at: http://toutapp.com
  • 5. Sales Workflow Inbound Leads Meet Initial The Call $$$ Outreach “Follow Up” Demo Nurture Leads from Email Automation
  • 6. Sales Workflow Inbound Leads Meet Initial The Call $$$ Outreach “Follow Up” Demo Nurture Leads from = Each step in the workflow Email requires one or more repetitive emails. Automation
  • 7. Inbound Initial Outreach Leads Meet Initial The Call $$$ Outreach “Follow Up” Demo Nurture Leads from Email Automation
  • 8. Follow Up After VM Inbound Leads Meet Initial The Call $$$ Outreach “Follow Up” Demo Nurture Leads from Email Automation
  • 9. Inbound Follow Up Leads Meet Initial The Call $$$ Outreach “Follow Up” Demo Nurture Leads from Email Automation
  • 10. Inbound Set Up Meetings Leads Meet Initial The Call $$$ Outreach “Follow Up” Demo Nurture Leads from Email Automation
  • 11. Great Templates ✓Are Short ✓Have a clear call to action ✓Reminds you to {{PERSONALIZE}} ✓Are Short (this is really important)
  • 12. Getting Started What’re we Who’s Template What’s the Deal Stage communicati Next Step? sending? Name call to action? ng? High level “Initial Watch video Follow Up on Prospecting Sales Rep problem we Outreach” on website Engaged Leads solve Solution Video Setup Phone Prospecting Sales Rep Reminder Details Followup Call .... Pricing/ Value of Review the Sales Rep Case Study Phone Call Negotiating product case studies ....
  • 15. Live Email Tracking Learn more at: http://toutapp.com
  • 16. Tout Templates ✓Rich Template Organizer ✓Use from Gmail, Outlook, Salesforce and more... ✓Shareable with Team ✓Auto-Attach files, CC/BCC ✓Analytics and Tracking ✓Auto-Follow Ups Learn more at: http://toutapp.com