2. Taykey In The News (2011) 2
“Ad Startup Bets Trends Make Better Targets Than Demographics”
“We find the flock so you can be in front of them”
“Taykey launches out of stealth mode with $11M VC”
“Taykey Targets Social Interests with Ads in Realtime”
“Social Ad Startup Taykey Lands $9 Million”

3. Real-Time Marketing 3
First Mover Advantage
Real-Time means more efficient media buys
(staying ahead of the competition)
Engagement
Real-Time means having the ability to act
when audiences are most engaged

4. Trend Targeting 4
Trend Trends
s
Interests
Keywords
Personal Info
Target Demographic
Discovery
Trends introduce new topics which lead to new audiences
Privacy
Personally Identifiable Information (PII) is protected

5. Taykey Technology 5
Taykey monitors activity on over 150 different sources to identify different
types of trends on the rise. Taykey then optimizes it’s Facebook campaigns in
real-time based on these findings.

6. Trend Landscape 6
Predictable Trends - Trends you know Unpredictable Trends - Trends you don’t
will happen (events, launches) know will happen (breaking news)
Micro Trends – Smaller scale trends impactful
to a specific audience (local, niche)
Implicit Trends - Trends that imply Related Trends - People who are talking
(Peru trending due to Bieber Tour) about “X” are also talking about “Y”

7. How It Works 7
Something happens. e.g. Paula Abdul Taykey discovers the trend in
1 falls off the stage during a show
2 seconds (faster than Twitter!)
Red Sox
Paula Abdul
Harry Potter
Labor Day
Yankees
Dancing
With The
Stars
Taykey buys media to reach audiences who are
3 James Bond
interested in Paula Abdul and related trends: X Factor
New York
London
True Blood
Steve
Jobs