1. Sam’s Club Mobile Solution
Rockfish Interactive Insights & Innovations

2. Competitive Mobile Landscape
Competitive Mobile Landscape

3. Mobile Landscape 03
115 Million homes in the U.S.
15% have a smart phone
17,250,000 estimated households with a smart phone
Smart Phone Mix Mobile App Usage (frequency)
1% Blackberry 1% Java
7% Android
20% Other
53% Blackberry
91% iPhone
27% iPhone
Competitive Mobile Landscape

4. Members & Competition 04
Competitive Mobile Landscape

5. Phase 1 Q1-Q2: Application Launch
Phase 1 Q1-Q2

6. Application Launch Q1 iPhone Q2 Android & BlackBerry 06
Load Screen Determine Features Enter Member Number Home Page
Phase 1 Q1-Q2

7. Application Phase 1 07
Become A Member
If a user is not currently a Member, they will have the ability to get a Membership
right on their phone. All Membership types would be available.
Begin Screen Non-Member Prompt
Phase 1 Q1-Q2

8. Application Phase 1 08
Club Maps (Static)
View a layout of your local Club. Sections of the
Club will be labeled to allow Members to easily find
products and services.
Sam’s Club Events
Update Members with the latest information on Sam’s
Club events both online and In-Club. Could also
allow updated events specific to individual Clubs.
Club Map
Phase 1 Q1-Q2

9. Application Phase 1 09
eValues
Create an easy way to check current and upcoming
eValues on the go. Add eValues to your mobile
shopping list.
Featured
This section features special buys, new products
and other Sam’s Club promotions.
Viewing Current eValues
Phase 1 Q1-Q2

10. Application Phase 1 10
Product Search
Search for products and find details such as price, reviews, specifications and
availability. The searched items can then be added to your shopping list.
Product Search In-Depth Product Info.
Phase 1 Q1-Q2

11. Application Phase 1 11
Shopping List
Create a shopping list with suggested search. Add specific products that are in-stock
at your local Club to your list.
Saved Lists Smart Search Auto Organization Send List
Phase 1 Q1-Q2

12. Application Phase 1 12
Club Finder
Use Google maps and GPS to find locations
and directions to Sam’s Club.
Club Finder
Phase 1 Q1-Q2

13. Phase 2 Q2-Q4: Monthly Updates
Phase 2 Q2-Q4

14. Application Phase 2 14
Membership Card
View your current Membership information. Unique barcode on phone can be
scanned at checkout to validate Membership. In addition to scheduled alerts,
Members will have the ability to renew or upgrade their membership at any time.
Membership Card One Touch Renewal One Touch Upgrade
Phase 2 Q2-Q4

15. Application Phase 2 15
Alerts
Members are alerted at intervals of 3 months prior, 1 month and day of needed renewal.
All alerts for renewals, product information, etc. are stored in the alerts feature.
Archived Alerts New Alert One-Touch Renewal
Phase 2 Q2-Q4

16. Application Phase 2 16
Product Search (added functionality)
When searching for a specific product, users can also comparison shop simply by
rotating their phone. When interested, they can tap a product for supplier videos.
Product Information Quick Compare
Video
Phase 2 Q2-Q4

17. Application Phase 2 17
Shopping List (added functionality)
Users can add items to a shopping list by scanning barcodes (such as an empty cereal
box). They can also schedule Click ‘n’ Pull, plot items on a Club map, or share via email.
Full List- Scan Feature Click ‘n’ Pull & Map It Added Time Alert for Click ‘n’ Pull Map Out Your List
Phase 2 Q2-Q4

18. Application Phase 2 18
Product Comparisons
Take a picture of a barcode in Club for reviews, ratings and side by side comparisons.
Scan Barcode Assist in Item Determination Compare to Similar Products
Phase 2 Q2-Q4

19. Application Phase 2 19
Purchase & Savings History
Show purchase history broken down graphically by segment (fresh, HBA, etc).
Show exact savings overall and percentage by category. (Rotate to expand views.)
Quick View- Savings Extended View- Savings
Phase 2 Q2-Q4

20. Application Phase 2 20
Member Services Gas Price Display
Could include robust tools for areas Display current gas prices at the
such as Travel and the new Member local Club on home screen of the
Marketplace. application.
Pharmacy Sam’s Club Credit Management
Order refills and receive alerts when View statements and pay bills.
prescriptions are ready for pickup.
Photo
Sam’s Club Events Price and order prints.
Update Members with the latest Upload and download pictures.
information on Sam’s Club events Create and edit albums.
both online and in club. Could also Create and purchase photo books.
allow updated events specific to
individual Clubs.
Phase 2 Q2-Q4

21. Timelines
Timelines

22. Phase 1 22
January 2010 April June
Begin iPhone Development Launch iPhone App BlackBerry & Android Platforms
Club Maps Club Maps
Sam’s Club Events Sam’s Club Events
eValues eValues
Featured Featured
Product Search Product Search
Your Lists Your Lists
Club Finder Club Finder
Timeline Phase 1

23. Phase 2 23
July August September October November December Jan. 2011
Finances Adv. Product Search Adv. Shopping List Member Services Gas Price Display Sam’s Club Events Photo
Comparison Click ‘n’ Pull
Video Product Mapping Membership Card Credit Mgmt. Pharmacy
Barcode Scanner
Timeline Phase 2

24. Supplier Participation Opportunities
Supplier Participation Opportunities

25. Supplier Participation Opportunities 25
Featured Products Product Plotter
Purchase space under the “featured” Purchase pin placement in the
section of the app for new product product plotter map for your
releases and special buys. products.
Product Videos Alerts
Increase overall app usability by Purchase a new product or
submitting product videos for special buys alert that is sent to all
placement within app. application users.
Product Search/Shopping List
Purchase prime placement for your
product when users search products
by category or use suggested search
while creating a shopping list.
Supplier Participation Opportunities

26. SMS Opportunities
SMS Opportunities

27. SMS Opportunities 27
The rise of the smart phone will eventually lessen
the need for comprehensive SMS strategies, but
for the next several years this is still a significant
segment in the mobile market.
Sam’s Club Events eValues
Receive alerts about special events at Receive a text message alerting you
your local club. about your new eValues.
Pharmacy Click ‘n’ Pull
Prescription refill reminders and Receive an alert when your items are
pick-up alerts. ready for pick-up.
Featured Products
Issue alerts for special buys, new
products and other Sam’s Club
promotions.
SMS Opportunities

28. Thank you for your time. Questions?