1. Paywalls
sup wif dem?

2. Paywall
A method of preventing internet users from
accessing content certain types of content
unless they pay a fee.

3. Examples of Paywalls
Paywalls can vary in implementation
•
•
•
•
Allow no/limited access unless there is payment
Allow limits to visits before payment
Allow unlimited visits to limited content unless
payment
Allow unlimited access with ads, ad free
access for payment

4. Examples of Paywalls
“The Times of London: no access to the site
without first paying. That’s is the riskiest
option. The site ends up losing 90% of its
audience (and the related advertising
revenue) but hopes to offset the loss by
gathering enough online subscribers.
Without the promotional booster of free
contents, this is a challenge – to say the

5. Examples of Paywalls
“Others choose to give some of the site for free and put the most
valuable contents — sometimes the digital version of the print edition
— behind a paywall.
Editorially speaking, this leads to the creation of two categories: cheap
fodder available for free (often created by junior staffers), and more
“noble” content produced by the most senior members of the
newsroom who also feed the print version.
The most successful paywall implementation has been the Wall Street
Journal: it now has more than 1m paid subscribers, but it took 10 years to
get there.”

6. Examples of Paywalls
"The third option involves a metered system. The
principle is simple: once you’ve seen a certain number of
stories in a given period of time, you need to become a
paid subscriber to keep viewing the site. Some
newspapers have been quite successful at deploying
such a metered system.
For example, the Financial Times has set the cursor
to 10 stories per month before hitting the paywall,
after which the reader is asked to pay between € 4.99
and €7.49 (about $7.30 and $11) per month,

7. Why do Newspapers use a Paywall?
•
•
•
•
"They have exclusive information that nobody else has - and can charge for it.
Sites are able to charge higher ad rates, because they
will have better demographics on their users and can
market their site as a "premium" experience.
An additional revenue stream might make up for print
advertising that continues to fall.
They train people to pay for content, after years of
experiencing it for free elsewhere.”

8. Paywall Boston Globe
The Boston Globe launched a new site...designed
much like the New York Times' paywall (the two
papers are owned by the same parent company)
access to the Globe's site costs more than a
subscription to its print paper. But, and this is the big
but, print subscribers get free access to all digital
content. Here are the numbers: For $3.99 a week,
you can get access to BostonGlobe.com. But for
$3.50 a week, you can get a Sunday paper and

9. Paywall Stratagem
This is a good deal for the papers because their
primary goal isn't to get more money from the web:
it's to staunch the bleeding of subscribers they've
faced ever since people started getting news online,
and maybe (hopefully) pick up even more paper
subscribers. And paper subscribers mean more money
for the newspaper, since advertising revenues per
revenue are much greater for print than on the web. And
advertising -- not subscriptions -- is where the real
money lies.

10. Issues of Online Advertising
“Using a broad brush, about half of the audience is
composed of casual users dropping by less than 3 times
a month, or sent by search engines; 25% come more than
10 times a month. Over the years, as audience segmentation
increased, media buyers (and publishers) selected the
simplistic counting of Unique Visitors (UVs) as the metric of
choice. In the meantime, all forms of Search Engine
Optimization (SEO) and Search Engine Marketing (SEM)
outfits have further elevated the collecting UVs as the
primary goal for online publishers. Along with that
practice came cheating.”

11. Issues of User Backlash
“Project for Excellence in Journalism's
annual state of the news industry
study found that 82% of users would
abandon their favorite news site if
they put up a paywall.”

12. Issue of Community
the big thing that traditional journalism is missing is that the online
experience is not just about the content. It is about the
relationships. Relationships are why blogs (and social networks)
are more valuable than traditional publish-and-forget media.
Furthermore, loss of relationships has the potential for devastating the
content behind paywalls: not only are customers going to
engage elsewhere, becoming part of communities elsewhere on
the Web — but the journalists writing behind paywalls are being
cheated of the opportunity to build their own broader notoriety and
personal brands.

13. Community Paywalls
“One of the key principles behind De Correspondent is
that the news outlet and its community of readers are
two parts of one thing, not just a seller on one side and a
consumer on the other. In a telling detail, the Dutch
news outlet doesn’t even refer to its reader
comments as “comments,” but instead calls them
“contributions” — unlike many news sites, which
completely ignore and/or downplay comments or reader
feedback. Said co-founder Sebastian Kersten:”

14. Chicago Sun-Times: Bitcoin Paywall Test
...perhaps most encouragingly for content providers, less
than 2% of bitcoin users donated an amount of less than
25 cents, while 31% donated between 25 cents and
$13 for content
As an alternative to bitcoin gifting, readers were also
able to donate tweets in support of the Taproot
Foundation.

15. NYT Online History
01/19/1996
The New York Times on the Web – www.nytimes.com – goes online, giving readers
anywhere in the world access to the newspaper’s articles and pictures on the night
of publication.
06/25/2000
The New York Times and New York Times Digital inaugurate a continuous news operation,
providing updated news and analysis around the clock.
09/19/2005
TimesSelect, a premium online offering from The New York Times, is launched. (NYT
Select)
04/03/2006
NYTimes.com redesign is launched with improved navigation, cleaner design and new
personalization options.

16. NYT Online History
09/07/2006
Launch of mobile.nytimes.com.
10/02/1007
NYTimes.com introduces new section on Health.
09/24/2007
NYTimes.com launches real estate property listings product for
mobile users.
09/17/2007
NYTimes.com ends TimesSelect and opens up content for free.

17. NYT Online History
05/02/2007
NYTimes.com launches new site dedicated to Small Business “Small
Biz”.
04/05/2007
NYTimes.com relaunches its Automobiles site.
03/27/2007
Times Reader (replaced by NYT app) is released as a
subscription product.
11/29/2007
The New York Times Style Magazine launches web site.

18. NYT Online History
12/09/2008
NYTimes.com introduces Times Widgets.
12/04/2008
NYTimes.com launches Times Extra, an alternative view of the home
page featuring news headlines and links from third-party sources.
09/26/2008
NYTimes.com hosts live streaming video of the 2008 presidential debate
– its first live video feed on the homepage.
09/23/2008
NYTimes.com launches new social network TimesPeople in public beta.

19. NYT Online History
09/23/2008
The New York Times expands Business and Technology coverage online
with the launch of new and redesigned sections.
07/22/2008
NYTimes.com and LinkedIn form a strategic relationship that gives
LinkedIn members a more focused and personalized experience on
the Business & Technology pages of NYTimes.com.
07/10/2008
NYTimes.com’s iPhone application is released. It gives readers offline
capabilities, a photo browser with links to related articles and
personalization options.

20. NYT Online History
01/07/2008
The New York Times and CNBC announce a digital content sharing
agreement in the areas of business and technology, including
finance, economics, money management and personal finance.
05/12/2009
NYTimes.com launches TimesWire, a new way for readers to
view the news in a timeline format.
05/11/2009
TimesReader 2.0 launches with enhanced capabilities – now
available for Windows, Mac OS and Linux.

21. NYT Online History
03/30/2009
The International Herald Tribune, the global edition of The New York Times,
joins forces with The New York Times on the Web to create a new online
Global Edition, which combines the international voice of the IHT with the
worldwide breadth of reporting of The New York Times and the digital
expertise of NYTimes.com.
02/20/2009
NYTimes.com hosts its first-ever Times Open event, bringing together
industry leaders and developers across the Web to learn about new
applications, data resources and the trends that are shaping the future
of Web development.

22. NYT Online History
12/02/2009
The New York Times launches Times Skimmer, a new
application for NYTimes.com that provides online
readers with the layout and experience of paging
through a newspaper, making it easy to browse
through headlines and discover stories deep within
sections of the Web site.
01/20/2010
The New York Times announces plans to implement a
metered model for NYTimes.com in 2011.

23. NYT Online History
03/28/2011
Launched digital subscription packages on NYTimes.com and
across other digital platforms. Launched in Canada in midMarch and globally on March 28.
09/09/2011
NYTimes.com launched India Ink, an English-language Web site
offering news and analysis about Indian politics, culture, business,
sports and lifestyle.
07/11/2011
The New York Times released the NYTimes app for Windows
Phone.

24. NYT Online History
11/10/2011
NYTimes.com expanded Bits, its leading technology news site, to
offer more breaking news and analysis on the business of
technology.
11/15/2011
The New York Times released The Collection, a fashion app for iPad,
which houses all fashion journalism from NYTimes.com, Thursday
and Sunday Styles, T Magazine, The Moment and the International
Herald Tribune.
06/14/2012
Relaunched Windows phone news app.

25. NYT Online History
02/01/2012
Launched Business Day Live, a live video program featuring
original video news reports of the day’s most important
business stories on the NYTimes.com homepage every
weekday morning.
10/02/2012
Launched HTML5 web app for iPad.
06/24/2012
Launched The New York Times on Flipboard for iPad and
iPhone.

26. NYT Online History
04/26/2012
Launched Ricochet, a social media advertising
program that blends media buying with a brand’s
social media and owned media strategies.
02/28/2012
Launched the Election 2012 app for Android.
12/13/2012
Launched e-book program.

27. NYT Online History
11/13/2012
Redesigned digital crosswords.
08/26/2012
Relaunched video experience for optimal viewing across platforms
and devices, for the Web, smartphones and tablets, as well as The
Times’s assortment of mobile apps.
12/12/12
Relaunched Android News app 3.0.
10/25/2012
Launched HTML5 web app for Windows 8.

28. NYT Online History
09/18/2013
Released news apps designed for iOS 7.
07/18/2013
Launched news app for Leap Motion.
07/10/2013
Launched news app for Amazon Kindle Fire.
04/23/2013
Offered free unlimited access to online video.

29. NYT Online History
02/28/2013
Launched The New York Times on Flipboard for Android
and Kindle Fire.
01/30/2013
Launched news app for BlackBerry 10.