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New service or product
launch discussion
among business leaders
01
IT accurately predicts IT
requirements to support
business demand
03
New
service/product
launched
05
Service levels
remain consistent 07
Customers have a
good experience 09
IT and business
collaborate to forecast
business demand
02
IT plans and
provisions the
service
04
Demand spikes
06
Media attention is
focused on the new
service/product launched
08
Revenues soar and
stock price goes up10
Forewarned, forearmed... to be prepared is half the victory.
ANATOMY OF A DISASTER ANATOMY OF A SUCCESS
New service or product
launch discussion
among business leaders
01
Heavy waves of
traffic hit 03
Internal blame‐
storming begins 05
Media attention 07
Company resolves
problem 09
New service or product
launched with little input
from IT
02
Outage(s) occur ‐
service disruption04
Customer outrage /
user dissatisfaction06
Company
explanation/crisis
management
08
Customers remember,
remain uneasy10
It’s an integral part of our day‐to‐day business.”
“We plan for peak demands.
“We had record sales with
zero peformance issues.”
"We're currently experiencing
very high volume. Thanks for
your patience."
"It's embarrassing for one of
the nation's largest retailers to
have a Web site that can't
support a rush."
“All systems performed as
anticipated. We had no
surprises.”