1. Administrative Communication in
a Digital Age
October 26, 2013

2. Key Ideas
Communication is key
Should be planned, not ad hoc
Understand Narrowcast vs Broadcast
Have a strategy & work it with well chosen
tactics

3. Strategy
Control the narrative about the school
Set the buzz
Get ahead of the curve in communication

4. The Tactics
PushmePullyou

5. You push out info designed to
pull visitors
to the website.
create a habit of looking at website

6. 1.The Website
You control content and message
Well populated with information
Current - ever changing (daily ?)
Dated key pages

7. Populate
Add content as you go
Who needs content added ? Secretary ?
Band?
Stay away from pdf unless no choice
Keep calendar up to date (Google Calendar ?)
Enrich your website to decrease calls
“it’s on the website”

8. The Centre Piece
The school website is the centre piece
Drive to the website

9. What’s On Your Website
Calendar ?
School Map ? - classroom locations
Where to park ?
Links to teacher websites ?
School Policy ?
K Registration instructions ?
Out of Area info ?

11. Choose your cast
Broadcast - everyone gets it
Narrowcast - some people get it
Messages are diluted when you broadcast a
narrow message

12. Who Needs To Know ?
School fun fair next Thursday from 5:30 to
8:30pm
Grade three trip to the ponds Tuesday
@10am

13. Narrowcasting
Use Schoolworld mail system
Self administering
Parents subscribe themselves
You have to push it and monitor it to get
subscribers

15. Parents find it hard to sign up - have
them come in and assign a Ninja to do
the job.
Choices make Narrowcasting easy !

16. ? Help with website ?
Contact Me
ian@techprofessor.biz
@IanBennett

17. 2
Populate with live docs to save time