5. WHAT IS MOTORSPORT MARKETING?
AND WHY IT is THE WORLD’S LEADING SPORTS ADVERTISING PLATFORM.
Sports sponsorship is the most advanced and
Joyce Julius & Associates specializes in
innovative face of corporate marketing for the
tracking the success of sports marketing
worlds leading companies, with over $12 billion
programs. On the basis of over twenty
spent annually. Of this pie, 25% is directed
years of research, Julius stated in an article
towards Motorsport making it the world’s
for USA Today, that
leading sports advertising platform, handsdown.
To understand the industry of motorsports,
you need to understand its components
and how they function. A race team is a
business made up of team management,
race technicians, riders and equipment. The
team management has the important job of
making the team successful, getting it on the
racetrack, winning and moving forward along
with its sponsors. In major racing leagues,
team ownership is big business involving all
the management and marketing tools used by
mainstream businesses. These teams employ
talented marketing and promotions managers
and are highly sophisticated in their business
dealings. They understand that in order to
be successful on the track, the team must be
successful in the boardrooms.
“Dollar for dollar,
motor racing is the
best bargain in sports
marketing”.
Their research shows that racing
sponsorship is the most economical means
of reaching a specific market demographic.
And these very demographics speak of
racing fans, that are “High” on product
loyalty and are very “Brand Conscious”
Motorsport watchers tend to be in a
wealthy, free spending bracket and show
immense interest, and loyalty to brands
associated with the sport. Many of the
Motorsport sponsors can tell you exactly
how effective their association with the
sport has been, and why they are with the
sport for many years. This makes “Racing
Fans” the most enviable “Consumer Set”
across all sports and event platforms.
3
6. Moto-racing is without a doubt the world’s
appearances away from the race event to
most advanced sport with more science and
further the sponsorship association. Trucks/
engineering going into it than that which goes
Vans which transport the Racing machines and
into all other sports combined. No other sport/
equipment to the racing circuit, also serve as
event has such a lethal mix of Man and Machine
traveling billboards for the sponsor and its racing
hammering it out at v-max lap after lap providing
association. Products can be showcased at the
the fans and audience with the most potent dose
track through hospitality functions and display
of adrenaline. This very sublime uber-tech & high
exhibits where additional signage and product
adrenaline atmosphere that racing generates
sampling opportunities are available. Print and
rubs off onto the sponsors brands supporting
electronic media outlets, which set the standard
the teams, providing these brands with the
for news coverage, have agreed to mention race
ever important hi-tech tag in the minds of the
sponsors of events and cars in their coverage if
consumers, one that would undoubtedly cost
those sponsorships are an integral part of the
millions more to attain through the conventional
story. This is a much more liberal policy than is
consumer market.
followed in other types of sports coverage and in
hard news and feature stories. Cross marketing
The racing motorcycles serve as moving
programs between several corporate sponsors
billboards for the sponsor’s logo. When properly
present opportunities to sell and promote
placed on the vehicle, the sponsor’s graphics are
products in a unique and innovative fashion.
highly visible to the fans in the stands and to the
In-store product displays using a racing theme,
THE ACTION IS
TV viewers at home. Riders and team uniforms,
coupled with a driver autograph session or a
along with event and race circuit signage, which
race superbike display; generate additional traffic
carry prominent sponsor identification, give
into retail stores. Corporate trackside hospitality
the sponsor additional visibility with fans at
provides for a unique way to entertain clients,
the track and also appear in TV coverage and
employees and VIPs.
newspaper photos. Riders support sponsors by
wearing brand or corporate apparel at public
4
7. THE MESSAGE
Hence, as a marketing vehicle, Motor-racing is a
“action” has to stop to get the message across, in
proven winner and no other sport attracts more
motorsport, THE ACTION IS THE MESSAGE.
corporate sponsorship dollars because, only
Moto-racing provides the corporate sponsor
with so many different ways to merchandise and
market its racing association. It is also worth
remembering that in traditional advertising, the
5
8. Motor-Sport in the 21st century has seen sponsorship coming from a diverse sect of companies across
a full spectrum of Industries with each one of them often basing their advertising and PR strategy
around motorsport BECAUSE IT WORKS! Here are some of the major companies that have invested on
motorsport in the last decade.
6
9. Here are the five tent pole benefits of sponsoring
services. The various media covering a racing
Motor-racing teams:
event usually include sponsor names and/or
1. ENHANcING IMAGE AND SHAPING cONSuMER
ATTITuDES
photos. Additionally, the media coverage you
Companies are often looking to improve how a
particular audience perceives them. One way
of achieving this goal is by becoming affiliated
often receive as a sponsor would prove too
expensive if purchased outright, assuming it was
even available. Motorsports sponsorship often
generates publicity that could not have been
bought.
with well-liked sports personalities. Professional
motor racing is the largest spectator sport
in the world and reaches a consumer market
that crosses all boundaries of age, race and
gender. Sponsoring a racing team is an excellent
way to shape the buying attitudes of this vast
demographic and will help to generate a positive
reaction towards your company.
4. DIFFERENTIATING FROM cOMPETITORS
The mere act of sponsoring a racing driver
or team, especially an exclusive sponsorship,
is a significant way to create competitor
differentiation. Your company name can stand
out head and shoulders above the competition.
Motorsports sponsorship is a powerful weapon
2. DRIVING SALES
Motorsports sponsorship is an extremely
effective promotional tool. Many successful
companies use motorsports sponsorship to
stimulate consumer interest, which in turn,
against a competitor with a larger advertising
budget. Sponsorship allows smaller companies
to compete with their industry giants, and
consumers often perceive sponsorship in a
positive way. Using motorsports sponsorship will
give you a decided edge over your competition.
generates sales. They also use it to drive traffic
to their web sites and increase online purchasing.
This contributes to a significant rise in overall
sales volume as well.
5. ENHANcING buSINESS, cONSuMER, AND
EMPLOYEE RELATIONS
Motorsports sponsorships that offer hospitality
3. HEIGHTENING VISIbILITY AND cREATING
POSITIVE PubLIcITY
Motorsports sponsorship provides wide exposure
in broadcast, print and electronic media. This
allow companies the chance to entertain key
customers and solidify business relationships.
Treating employees to a fun day of racing
excitement is an excellent way to boost morale
and to thank them for their hard work.
exposure creates positive publicity and heightens
visibility of your company’s products and
7
11. Indian Motorsport Revolution or MOTO-REV
Brands today were in fact a causatum of a simple
INDIA as we are better known, very simply
battle between some riders on a lonely racetrack
summarizes, everything about who we are, and
somewhere on this planet.
what we set out to do. Coming into force in the
year 2010, we aim to set a benchmark for an
Motor-Rev India aims to be this very warhead
Indian racing outfit, and we have begun moving
for India’s automotive progression, contributing
swiftly in that very direction, considering we are
in our capacity however small and to be an
currently third in the ongoing 2010 PETRONAS
organized platform for the abundant racing talent
FIM ARRC Championship in our Debut year,
that exists in our country.
and leading most of the National Racing
Championships.
Motorsport is always a good yardstick to
measure a nation’s automotive health. India
MOTO-REV India is aware of the fact that to be
today is amongst the fastest growing car markets
a successful racing outfit, not only do we have
and the world’s second largest motorcycle
to lead in terms of technical development but
market So its only natural that Motorsport
also be a very successful corporate organization.
is also amongst the fastest growing sports to
Hence we fully value the association of our
catch the imagination of India’s new generation.
future partners and have put together very
Through decades, Motorsport has always been a
exciting packages to forge a mutually successful
breeding ground for automotive technology, what
partnership and offer benefits and exposure
with, the most popular of today’s innovations like
for your brand, that you would have truly never
ABS, Seatbelts, Traction Control, Electronic Body
come across from any other sports organization
Control etc..all which have been some racing
in the past.
team’s endeavor to push the envelope forward
in terms of performance and more importantly
Please let us introduce
pacing out their rivals on the race track. Motor
ourselves . . .
racing has also lead to the birth of some of
today’s most Iconic brands such as MV Agusta,
Lotus, Ducati, Benelli, Honda, Suzuki etc..Today
the effect of these companies on their respective
nations economies requires no lecturing. So,
some of the world’s most well known Mega-
9
12. TOSHIYuKI HAMAGucHI
When it comes to Motorcycle
racing in Asia, the buck stops
here. He is, simply put, the most
successful racer in the history of
the championship, winning it for
a staggering 6 times in 8 Years!
Coming from the town of Nagoya,
Japan “Hammer” as he known by
his fans, he is undoubtedly the
most famous and followed rider in
the Championship. Not only does
he draw admiration from his fans
but is also a role model for other
riders on track.
BIKE NUMBER #64
AGE: 40 YEARS
NATIONALITY: JAPANESE
10
13. Rajini krishnan
The Fastest Indian rider in
the world is now with the
fastest Indian Moto-racing
team. 10-Time national
racing champion, Rajini is the
“Michael Schumacher” of Indian
motorcycle racing.Having raced
across the globe, Rajini brings
great racing acumen and solid
racing performance to the table.
Having a maniacal following
among motorcycle racing fans
across the south of India, Rajini
with his racing accomplishments
throughout the last 8 years, is
a guaranteed feature on every
Indian automotive publication,
every month!
BIKE NUMBER #67
AGE: 30 YEARS
NATIONALITY: INDIAN
11
14. GAuTHAM MAYILVAGNAN
In 2011, Gautham makes history
again to become the youngest
Indian rider in the FIM Asian
GP with MOTO-REV.A Chennai
dude, Gautham is touted by
racing experts as amongst the
most exiting racing talent in the
country today and just coming
off a 3 week
training session with MOTO-GP
world champion, Kenny Roberts
in California, Gautham is raring
to announce himself on the
world scene.
BIKE NUMBER #65
AGE: 20 YEARS
NATIONALITY: INDIAN
12
15. bala Vijay
Director & Racer
Owns Hi-REV Automotives and the competition on the race-track! He is the driving force
behind Moto-Rev India and is determined to take the team to the epitome of motor racing.
In 2010, Balavijay took his racing game to an entirely new level, showcasing sheer dominance
by first winning 5 out of 6 races in the 2010 MRF INTERNATIONAL CHALLENGE to clinch the
championship followed by a record-braking performance in the 2010 IJTC winning 8 out of 10
races to seal the championship in the 4th round itself!...2011, will see him returning to the grid as
defending champion.
13
16. SRIKANDARAJAH
Ten time National racing champion
BIKE NUMBER #23
AGE: 40 YEARS
NATIONALITY: INDIAN
CLASS: GROUP B OPEN 4 - STROKE
PRAbHu
BIKE NUMBER #26
AGE: 20 YEARS
NATIONALITY: INDIAN
DEBUT: 2009
CLASS: GROUP D INTERMEDIATE & HONDA
ONE MAKE
14
17. DINESH KuMAR
BIKE NUMBER #14
AGE: 24 YEARS
NATIONALITY: INDIAN
DEBUT: 2007
CHAMPIONSHIP: SIDVIN NMRC
Director
Abishek Raju
Co-Owner of SBK India, an upcoming nationwide Superbike specific Superstore. An
automobile engineer and an amateur racecar
builder, he has an intricate understanding of
racing systems and the nuances of motor-sport
marketing.
15
21. PETRONAS FIM ARRC
attracted riders from beyond the region like
or the ASIAN GP, as its widely known, is very
Australia, New Zealand and Great Britain. As the
simply, the World’s third largest Motorcycle Racing
Asian equivalent to the FIM World Road Racing
Championship covering 6 countries presently and
Championship or better known as the MOTOGP,
having a rapidly expanding footprint. The event is
the Asian GP celebrates its 13th year anniversary
commissioned and governed by the FIM(Fédération
in 2010 and is poised to cement its stature as one
Internationale de Motocyclisme).
of the world’s biggest sporting series in the years
international
The FIM Asian Road Racing championship (ARRC)
to come.
The FIM is the world’s largest body motorcyclegoverning body with over 90 associations in
Europe, North America, Latin America, Africa,
Asia and Oceana. It is a 100-year-old organization,
which is responsible for also conducting the MOTO
GP, that the world’s third-largest-watched sporting
OuR RIDERS FOR THIS EVENT
1. TOSHIYuKI HAMAGucHI
2. RAJINI KRISHNAN
3. GAuTHAM MAYILVAGNAN
spectacle with a 3 billion strong audience. Under
their guidance one can only expect the ASIAN GP to
soar to dizzying heights in the seasons to come.
The growth of the FIM Asia Road Racing
Championship (ARRC), known also as the Asian
GP has been evident over the past few years,
with the participation of more teams and riders
from the region. The ARRC is the only motorcycle
championship that has spanned the Asian
continent, with championship rounds in Malaysia,
Philippines, India, China, Japan, Qatar, and
Indonesia. Aside from drawing in riders from
Japan, China, Malaysia, Indonesia and India
onto its starting grid, the ARRC has in the past
19
22. AbOuT THE cHAMPIONSHIP
The ARRC is a six round championship with
of a second, which is why the championship
each round consisting of two races. Points are
has a highly professional timekeeping setup in
awarded for places 1-8 in each of the 12 races.
place. Results are issued almost instantly after
The rider and team that secures the maximum
the chequered flag is waved, accompanying the
points at the end of race 12 are declared
results are a detailed lap-by-lap analysis of the
champions.
race, which is essential in a highly technical sport
like motor racing.
RAcE cONTROL
The nerve center of the entire championship is
contained in this high-tech operations truck.A
bank of television screens show every inch of
the track and officials manning race control send
out rapid-fire instructions to the marshalls on the
track in response to every situation that arises. In
the high-risk world of motorsport, nothing must
be left to chance, and we make sure we cover all
gaps.
RAcE OFFIcIALS
Highly experienced race officials, many
with decades of motorsports experience on
their resume, are a key component of the
PETRONAS FIM ARRC.These officials include
the Race stewards from Automobile and
Racing associations from Malaysia, Japan,
India, Indonesia, Qatar and China, the clerk
of the course, the chief timekeeper, the chief
technical Scrutineer, race secretariat officials,
TIME KEEPING
The difference between victory and defeat in
motor racing can sometimes come down to 0.001
flag Marshalls and post Marshalls. Every single
person filling the posts above are trained to have
the same hair-trigger responses as the riders,
equipped to handle any emergencies.
SAFETY
The safety record of the PETRONAS FIM ARRC is
one of the best in the business. Working handin-hand with our governing body, the automobile
& racing associations of the host nations, we
ensure that nothing is left to chance.
20
23. MObILE TRAuMA uNIT
The championships million dollar Mobile Trauma
Unit anchors the safety requirements. The
custom designed 42-foot truck boasts a reception
area, recuperation area, and a fully equipped
operation theatre.
HOSPITALS
The PETRONAS FIM ARRC also ties up with
select hospitals at each venue. The medical
personnel at the hospitals stand by in case any
emergencies are sent their way.
IN THE PITS
Life is anything but the pits in the paddock of
the PETRONAS FIM ARRC.This hive of constant
activity is where team personnels and riders
are based over the course of the weekend.Here
SuRGEONS-ON-cALL
We have acquired the services of three
specialists who are able to provide the highest
degree of medical advise, should the need arise.
technical maintenance, repairs and tuning are
performed at breakneck speeds by the cream
of the technical talent in the region, All ARRC
teams only hire the best technicians, engineers
and mechanics and this ensure the highest rate
of development, performance and competition.
AMbuLANcES:
Motorsports is the ultimate in demanding
Each round of the PETRONAS FIM ARRC has the
deadlines.Races start to the dot of the minute,
services of up to 3 ambulances standing by to
and with the exception of safety reasons, the
attend to any accidents if and when they occur.
schedule brooks no delays.
cROWD SAFETY
The paddock of the PETRONAS FIM ARRC is a
The safety of our Spectators takes top priority.
Thousands of meters of custom designed fence
lining don the entire circuit, keeping spectators
safe from the high-speed action that can
sometimes be happening mere feet away. Our
custom designed shock absorbing fencing is
colorful assault on the senses, decked out in
the dazzling colors of each teams respective
sponsors.Spectators are always curious about
the pit activity, however, this area remains
restricted to teams, authorized personnel and of
course, sponsor guests.
highly flexible and can be configured to fit the
shape and layout of any racetrack.
21
24. Added, since 2008, the championship arranges
for daily pit walks in a one hour window, where
the fans can enter the pits to interact with
their favorite riders and also learn more about
the brands and products showcased through
information counters and kiosks and promoted
by the teams.
LOGIcAL ORcHESTRA
Coordinating the logistics of moving such a
huge circus to venues around the country is a
massive task, akin to conducting an intricate
orchestra.The championship on the move boasts
a supply train that comprises of twenty four
containers on board twelve container trucks; five
lorries; five cargo carriers; eight cargo vehicles
for advertising material; fork-lifts and cranes.
These cart the organizational assets of the
championship from venue to venue.
The races are beamed live over a 1-km radius
and plasma television sets are placed at strategic
locations around the track for the spectators.
Once at the race venue, the pits are kitted out,
additional tents and marquees are set-up, miles
5-STAR HOSPITALITY
of railings put up, scaffoldings erected, and
The PETRONAS FIM ARRC provides top notch
acres of floor mats laid down.Electricity for
services at the hospitality wings at each of
the activites in the entire track is generated by
the International racing venues, the best
generator sets from which loops of power cables
food and beverages, security arrangements,
are run to Race Control, Hospitality, Paddock and
event cleaning and turnaround time as well as
the promotions area.At the same time, the sound
comfortable and hygienic restrooms.
system is strung up for the race commentary for
the spectators for the venue along with general
Gone are the days when visitors were served
entertainment and sponsor adverts between
packed lunches.We have our own catering team
races.
that works exclusively for us and travels with
22
25. the circus from country to country.The food,
sponsor logos can be seen from afar, the track
cooked fresh on site, is always delicious and has
itself is lined with corner boards and A-boards.
become a huge hit with our guests and sponsors
Umbrella girls decked out in sponsor uniforms
alike.Items on the menu combine staples such as
add to the glamour of the event.All these add
Pasta, Rice and bread along with delicacies like
up to a visual reinforcement of our partners’
roast lamb and other dishes that are special to
branding and presence.
the race host nation.
PubLIcITY
MObILE SHOPPING MALL
In terms of media visibility, the PETRONAS FIM
The promotion area of the PETRONAS FIM
ARRC being the world’s third largest motorcycle
ARRC is a mobile shopping mall.Festooned with
racing series has its own comprehensive PR
flags, music and games galore, this is the most
personnel working in tandem with local host
frequented area of the race.Here the spectators
nations PR agencies to deliver widespread news
and fans witness new product launches, try new
coverage along with interesting insights into the
products browse through sponsor displays and
championship.Covered in major newspapers,
interact with kiosks and sponsor reps all in a
auto magazines and websites the PETRONAS
festive setting.
FIM ARRC makes it very easy and comfortable
for all its fans to follow.The championship is
covered Live in Malaysia, Japan, Indonesia, China
an Qatar and very soon in India.All in all, the
PETRONAS FIM ARRC is second only to Formula
1 when it comes to media coverage in the Asian
sub-continent.
Following are the racing venues of
THE buzz
the Championship . . .
Two weeks before each event, a buzz of
excitement electrifies the host venue of the
upcoming round.Working hand in hand with the
local authorities, the championship blankets the
streets with buntings, billboards and directional
signages.On-track, flags bearing our partner &
23
26. sepang
SEPANG F1 cIRcuIT
Country: Malaysia
Length: 5.43 Km
Opened: 1999
Seating Capacity:
130,000 Spectators
24
The Sepang International Circuit (SIC) is a racing circuit in
Sepang, Selangor, Malaysia. It is located near Kuala Lumpur
International Airport, approximately 60 km south of the capital
city Kuala Lumpur. It is the venue used for the Formula One
Malaysian Grand Prix, A1 Grand Prix as well as the Malaysian
Motorcycle Grand Prix.
27. autopolis
AuTOPOLIS cIRcuIT
Country: Japan
Length: 4.67 Km
Opened: 1990
Seating Capacity:
90,000 Spectators
Autopolis is an international racing circuit located near
Kamitsue village in Ōita Prefecture, Japan. Opened in 1990, it
hosts a range of domestic and international motorsport events
throughout the year. The circuit was designed by Yoshitoshi
Sakurai who was the project leader of the Honda F1 team
during the 1960s.This Kawasaki owned circuit ranks amongst
the best in Japan.
25
28. sentul
Sentul circuit
Country: Indonesia
Length: 3.96 Km
Opened: 1993
Seating Capacity:
100,000 Spectators
26
Sentul International Circuit is a motor racing circuit located in
Citeureup, 42 kilometres (26.10 mi) away from the Toll Gate of
Jakarta towards Bogor, Indonesia. Sentul International Circuit
was designed to meet the Formula One motor racing standard.
29. mmRT
MMSc circuit
Country: India
Length: 3.71 Km
Opened: 1990
Seating Capacity:
The Irungattukottai race track, which is the first of its kind in India
was inaugurated in 1990. The main track has three straights, with
the longest one being 250 meters. The circuit conforms to the two
international bodies - the Federation Internationale de Automobile
and the Federation Internationale du Motocyliste, who lay down the
norms for racing and racing circuits.
1000 Spectators
27
30. zhuhai
zhuhai International
Race ciruit
Country: China
Length: 4.3 Km
Opened: 1996
Seating Capacity:
200,000 Spectators
28
Zhuhai International Circuit (ZIC) was the first
permanent motor racing circuit built in China.
Completed in November 1996 to host China’s first
international motor race event, the 4.3km long
circuit has since become a hub for Motorsports
enthusiasts from all over the world.
31. losail
Losail circuit
Country: Qatar
Length: 5.38 Km
Opened: 2004
Seating Capacity:
Built in just under a year by 1,000 workers at the cost of $US 58
million, the track opened in 2004 to the inaugural Marlboro Grand
Prix of Qatar. In 2007, Losail added permanent outdoor lighting for
night races. At the time, the lighting of the Losail Circuit by Musco
Lighting was the largest permanent venue sports lighting project in
the world.
120,000 Spectators
29
32. JPSK F1 circuit
(coming in 2012)
between 15 billion and 18 billion INR (up to $364
million) to build, the new circuit will be designed
by Herman Tilke and is expected to be completed
Country: India
by April 2011. It will be 3.147 miles long covering
Length: 5.50 Km
an area of 875 acres (354ha). Seating capacity
Opened: 2011 (Scheduled)
is expected to be 2 lakh. The circuit will be part
Seating Capacity: 200,000 Spectators
of the 2500 acres Jaypee Greens Sports City,
which is planned to include a 100,000 seat
cricket stadium, 18-hole golf course, 25,000
in every department. The JPSK F1 circuit coming
seat hockey stadium and a sports academy. The
up in Noida, will be amongst the biggest sporting
sports complex is expected to generate $170m
arenas in the world and certainly the biggest
of revenue annually, and employ 10,000 people.
arena India has ever produced.This circuit is a
It has been reported that the circuit will be the
clear sign of India’s entry into the big league of
second-fastest on the calendar after Monza and
Motorsports and signals that motor-racing has
that the design was forwarded to the teams to
well and truly arrived in India. Estimated to cost
gather their feedback.
jpsk f1
Designed to beat every circuit, around the world
30
33. MEDIA cOVERAGE
TELEVISION cOVERAGE
The championship is covered live across a host of channels in different parts of the world. Apart from the
regular Live coverage of the races many of the channels have motorsport related programming that keeps the
viewers upto speed on the championship with inside news and scoops.
MALAYSIA
INDIA
cHINA
INDONESIA
QATAR
JAPAN
WORLD WIDE
31
34. PRINT MEDIA (INDIA)
web media
www.moto-rev.com
www.overdrive.in
www.motoroids.com
www.isport.in
www.bikezone.com
www.bsmotoring.com
www.xbhp.com
www.arrc.com.my
www.teambhp.com
www.facebook.com/motorevindia
www.indianmotorsports.com
32
35. SIDVIN NATIONAL
MOTORCYCLE
ROAD RACING
CHAMPIONSHIP
Organized by the Federation of Motor Sports
Clubs of India (F.M.S.C.I) the Sidvin National
national
Motorcycle Road Racing Championship is the
biggest motorsport event of the country.With
riders coming on to participate from all over the
country, this championship is responsible for
OuR RIDERs FOR THE EVENT
1. RAJINI KRISHNAN
2. GAuTHAM MAYILVAGNAN
3. SRIKANDARAJAH
4. PRAbHu
producing almost all of the racing talent India
can boast of in the International arena today.The
championship consists of 5 Rounds all of which
are scheduled at the MSSC Racetrack in Chennai.
The Federation of Motor Sports Clubs of
India (FMSCI) was founded in 1971 and is
Media coverage
Television
a long-standing member of the Federation
Internationale de Motocyclisme (FIM) and the
Federation International de l’Automobile (FIA),
TEN SPORTS
the world bodies for 2/3 and 4 wheeler motor
sport respectively. The FMSCI is the only
national motor sport federation recognised by
the Government of India for the promotion and
control of motor sport in India, and is affiliated to
print & web media:
the prestigious Indian Olympic Association. The
Same as ARRc
FMSCI is affiliated to the Asian Motorcycle Union
(UAM), the Continental Asian wing of the FIM.
33
36. mmRT
MMSc circuit
Country: India
Length: 3.71 Km
Opened: 1990
Seating Capacity:
1000 Spectators
34
The Irungattukottai race track, which is the first of its kind in India
was inaugurated in 1990. The main track has three straights, with
the longest one being 250 meters. The circuit conforms to the two
international bodies - the Federation Internationale de Automobile
and the Federation Internationale du Motocyliste, who lay down the
norms for racing and racing circuits.
37. JK TYRE NATIONAL
ROAD RACING
CHAMPIONSHIP
The JK Tyre National Road Racing championship
is India’s oldest and premier racing
series for cars.It has been the platform that has
national
provided Indian motor-sport with talents
such as Formula 1 drivers Narain Karthikeyan &
Media coverage
SAME AS SIDVIN MOTORcYcLE
cHAMPIONSHIP
Karun Chandok apart from other racers
like Armaan Ebrahim, Parthiva Swareshwaran
and more.
A 6-round, 12-race championship,it sees the
cream of Indian racing talent compete in
classes such as Super Saloons, Touring Cars and
Formula Racing Cars. This year this
mega circus will also hit the newly constructed,
1700 crore, JPSK F1 circuit in Noida apart
from the KMS (Kari Motor Speedway) and the
MMSC Race Track.
OuR RIDERs FOR THE EVENT
bALA VIJAY
EMMANuEL JEbARAJ
35
41. TITLE RIGHTS
Pepsi has had it, Playboy has it, RedBull has just got it and now you can have it! Yes, your brands own
Race Team. Little needs to be said about how these respective brand’s Racing Teams, acting like brand
ambassadors has totally changed their consumer’s attitude towards the brand and subsequently the
brand’s popularity skywards. Moto-Rev is offering you “Title Naming Rights” that will see your brand’s
name precede “Moto-Rev India Racing Team”. This is Moto-Rev’s biggest offering to our prospective
partners and will undoubtedly give your brand that “Sporting Dimension” and “Marketing firepower” to
outgun your competition.
pits outBOARDS
1.OB-T : Out board Top
2.OB-R : Out board Right
3.OB-L : Out board Left
1
3
2
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42. pits inboards
1.PTIN-SCHM : all the pits inboards will be themed in your brand
colors/livery.
2.PTIN-lgo1~6: inboard logos
PTIN-LGO3
PTIN-LGO1
PTIN-LGO4
PTIN-LGO2
PTIN-LGO5
PTIN-LGO6
2
1
40
43. pits CARPET
1.CRPT-SCHM : all our pits carpeting would be themeD in your
brand colors/livery along with prominently sized logos.
1
41
44. pits kiosk
1.ksk-l : kiosk left*
2.ksk-r : kiosk right*
* all media content and print material for the kiosk should be provided by the
sponsor.
1
42
2
45. pits plasma
1.plsm-l : plasma display left*
2.plsm-r : plasma display right*
* all media content should be provided by the sponsor.
1
2
43
46. pit wall nerve centre
1.nrve-schm : our pit wall nerve centre will be themed in
your brand’S colors/livery.
1
44
49. 1.fuc-l/r : front upper cowling left & right
2.suc-t l/r : side upper cowling left & right
3.suc-mb l/r : side upper cowling middle big left & right
4.suc-lb l/r : side upper cowling lower big left & right
5.tc-s l/r : tail cowling side left & right
6.tf-l/r : tail fin left & right
7.sw-l/r : swing arm left & right
8.lc-l/r1~8: lower cowling left & right logos 1~8
9.fmg-l/r : front mud-guard left & right
47
50. 1.dbb-l: double bubble left
2.dbb-r : double bubble right
3.fmg-c : front mud guard centre
4.tund-c: tail under centre
1
2
3
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4
51. Rbk-schm: the full race bike will be painted in your brand’s
colors/livery.
sample is painted in the colors of the vodka brand
the race bike below
martini. similiar paint theme will be carried out on our race bike in
the sponsor’s colors.
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53. racing gear
1.HMT-f t: helmet front top
2.HMT-R r: helmet rear right
3.HMT-f R: helmet front right
4.HMT-f l: helmet front left
5.HMT-r l: helmet rear left
6.JKT-SL L: jacket side sleeve 1-4
7.JKT-FT R1: jacket front top right 1
8.JKT-FT R2: jacket front top right 2
9.JKT-FT R3: jacket front top right 3
10.JKT-FT R4: jacket front top right 4
11.JKT-FT L1: jacket front top left 1
12.jKT-FT L2: jacket front top left 2
13.JKT-FT L3: jacket front top left 3
14.JKT-FT L4: jacket front top left 4
15.JKT-F M1: jacket front middle 1
16.JKT-F M2: jacket front middle 2
17.JKT-SL r: jacket side sleeve right 1-4
18.JKT-FARM r: jacket fore arm right
19.JKT-FARM l: jacket fore arm left
20.PNT-BS r: pant big side right
21.PNT-BS l: pant big side left
22.JKT-RT M1: jacket rear top middle 1
23.JKT-RT M2: jacket rear top middle 2
24.JKT-RT M3: jacket rear top middle 3
25.pnT-rwst: pant rear waist band
rcst-schm: our rider’s racing
suite will be themed in your brand’s
colors/livery.
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55. uniform
1.cap-f1: cap front 1
2.psht-sll 1~3: pit shirt sleeve left 1 to 3
3.psht-ft r1: pit shirt front top right 1
4.psht-ft r2: pit shirt front top right 2
5.psht-ft l1: pit shirt front top left1
6.psht-ft l2: pit shirt front top left2
7.psht-sl r1~3: pit shirt sleeve right 1 to 3
8.psht-R1: pit shirt rear top middle 1
9.psht-R2: pit shirt rear top middle 2
10.psht-R3: pit shirt rear top middle 3
11.Psho-r: pit shorts right
12.Psho-l: pit shorts left
psht-schm: our crew uniform will be themed in your brand’s
colors/livery.
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56. pit girls
1.pgrl-schm
The hottest part of the coolest sport would have to be the Pit Girls. MOTO-REV will dress up our sexy Pit
Girls in your brand colors & livery. Along with their outfits come their large umbrellas, which tend to grab
the limelight in most motor-sport events that will assure your brand maximum airtime. But, one warning
about their outfits, our Pit Girls have a very unique taste, “They don’t like to dress too much!”.
Don’t say we didn’t warn you.
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57. corporate
hospitality
MOTO-REV is rolling the red carpet for its corporate sponsors. Come witness first hand the thrills
of racing, the ultra efficient logistic systems in place, the best technicians in Asia working on racing
machines at breakneck speed and off course to chill out with the Race team, MOTO-REV style.
Here are some of the features of the MOTO-REV hospitality package:
2 Nights / 3 Days package for
2 Guests at every round of the
Championship
Limousine Airport Transfers
Luxury Hotel Accommodation
Transfers to and from the Race
Circuit
1-Day City Highlights Tour
Breakfast, Lunch & Dinner at crewrecommended restaurants and
cafes in each of the international
events.
Beverages & Refreshments all
along the stay
Pit lane all-access passes with
riders and crew introduction
Watch each race from the airconditioned hospitality lounges
Receive complimentary Team
Merchandize autographed by our
Star Riders
10 Free Grandstand tickets at each
round of the Championship
Night out at the hottest Night Club
in town
55
58. showcase
MOTO-REV will organize for its Racing Motorcycles with your brands Signage and Livery to be present
at the venue of your choice, be it your office premises during promotional / red letter days or Resorts
during your Annual Company meets or even at trade shows & exhibitions to give your brand that edge
over your competitors. Public interest & involvement is guaranteed, as these Racing Motorcycles are a
massive crowd puller just standing stationary. Along with these machines, one of our Race crew will also
be on-site to hand over team merchandize and to take any questions on the team and of course sponsor
associations.
TWO EVENTS EAcH YEAR
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59. endorsements
Moto-Racing is a high technology sport, pushing
which goes a long way to inhibit your customers
the envelope of science to its limits. Its the
favor towards your brand over your competition.
partnership of Man & Machine, hammering
When we endorse a product, every one of our
away lap after lap at V-Max under extreme
Team be it our Star riders, Technical crew or
conditions with the help from the technical crew.
event the Pit Girls are available for adverts or
The audience knows these facts and hence,
promotions to showcase your brand’s association
any product or service used by Racing teams is
with racing. All products we endorse will be
bound to excel at these high pressure situations
given “Segment Monopoly” which means, we will
and to zero tolerance to failure. So, MOTO-
not be partnering with any other brand in the
REV endorsing a product will instantly give the
same industry and your brand will be offered the
product/service “Hi-Tech, Fit for Racing” tag
“Official Supplier Status”.
stationery
All of MOTO-REV’s correspondence and public announcements like letter heads, adverts, promotions,
calendars, visiting cards and posters will display your brands logo.
stn-lgo1
stn-lgo2
stn-lgo3
stn-lgo4
stn-lgo5
stn-lgo6
stn-lgo7
stn-lgo8
57
60. media
creation
MOTO-REV appreciates and values your brand’s association & partnership and nothing pleases us more
than to be able to see your brand gain advantage in the market, leading up from this racing association.
We are dead serious about this and hence MOTO-REV is going the full distance to even design, develop
and direct AV & print content showcasing MOTO-REV endorsing your brand / service / product. To
bring out the right flavor of a racing association, these ads will be created by our in-house art directors
and A/v experts. So, we are ensuring your association with “World’s hottest sport” will definitely not go
unnoticed.
58
66. LOGISTICS SPONSOR
To avail this package the sponsor is obligated to provide the full moto-rev crew comprising of 15
members, return air tickets to 7 countries that the petronas fim arrc championship visits.
pits inboards
PTIN-LGO4
pits plasma (non exclusive)
PLSM-L
PLSM-R
uniform
PSHT-FT L2
corporate
hospitality
LIMITED TO ANY 1 EVENT
showcase
SUC-T L/R
DBB-L
endorsements
racing gear
JKT-FT L2
JKT-SL L1
JKT-SL R1
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stationery
67. HOSPITALITY SPONSOR
To avail this package the sponsor is obligated to provide the moto-rev team with 10 double bed 3
star hotel rooms in all 7 host cities of the petronas fim arrc championship.
pits inboards
PTIN-LGO5
pits plasma (non exclusive)
PLSM-L
PLSM-R
uniform
PSHT-FT R1
showcase
endorsements
stationery
SUC-LB L/R
DBB-R
racing gear
JKT-FT L3
JKT-SL L2
JKT-SL R2
65
68. MOTORCYCLE SPONSOR
To avail this package the sponsor is obligated to provide the Moto-Rev team with 4 nos of 2011
Yamaha YZF-R6 motorcycles at their R&D centre in singapore, that would be used as donor
machines to build the race motorcycles.
pits inboards
PTIN-LGO6
pits plasma (non exclusive)
PLSM-L
PLSM-R
uniform
PSHT-FT R2
corporate
hospitality
LIMITED TO ANY 1 EVENT
showcase
SUC-LB L/R
TC-S L/R
ONLY 1 EVENT PER YEAR
endorsements
racing gear
JKT-FT L3
JKT-SL L/R4
66
stationery
69. PARTS & LUBES SPONSORs
All parts & lubes sponsors will be allowed to retain their logo on the respective component that they
are sponsoring to Moto-Rev.*
*
The components must pass tests conducted by the Moto-Rev R&D team apart from being permitted by
the rules of the championship.
pits plasma (non exclusive)
PLSM-L
PLSM-R
uniform
PSHT-SL L/R1~3
endorsements
LC L/R 1~8
stationery
racing gear
JKT-SL L/R1~4
67
70. BEVERAGE SPONSOR
To avail this package this package, the sponsor is obligated to provide the team with 400 cans/
bottles of an energy drink at the racing circuit of each of the 7 rounds of the petronas fim arrc
championship and the 5 rounds of the sidvin national road racing championship at Chennai.
pits plasma (non exclusive)
endorsements
PLSM-L
PLSM-R
uniform
PSHT-SL L/R1~3
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stationery
71. RIDING GEAR SPONSORS
All riding gear sponsors will be allowed to retain one logo on the respective piece of riding gear
that they are sponsoring to Moto-Rev.*
*
All provided riding gear must adhere to the necessary safety standards as prescribed by the fim
for motorcycle racing apart from getting an approval from our riders on comfort & performance
parameters.
pits plasma (non exclusive)
PLSM-L
PLSM-R
uniform
PSHT-SL L/R2
endorsements
racing gear
JKT-FT R1
PNT-RWST
stationery
69
72. our race bikes
custom racing yamaha yzf-r6
70
ENGINE cAPAcITY: 600 cc
IGNITION: MOTO-REV cuSTOM buILT RAcING Ecu
TORQuE: cANNOT bE DIScLOSED
POWER: cANNOT bE DIScLOSED
AccELERATION (0-100KMPH): 2.8 SEcS
TOP SPEED: 300 KMPH
WEIGHT: 140 KGS
74. Snapshots from
One day before our first race.. Indian, Chinese, Japanese and Malay
members of our team working at full clip!
An unforgettable moment!, a podium in our very first race.
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75. m the 2010 season
The cynosure of the Japanese media at the Autopolis circuit.
There are 5000 fans in Japan wearing the “I LOVE TO MOTO-REV”
T-shirt thanks to yuka being in a very generous mood!
77
76. Ready to race!... in Indonesia
Round 4, Chennai the 6th interview in 60 minutes...
the media cannot seem to get enough of the 6 time champion
78
77. The moto-rev national team at the 2010 sidvin national road racing
championship
MOTO-REV INDIA owns the competition after dominating the
2011 NATIONAL RACING SEASON winning a record 52 trophies in whole
79
78. MOTO-REV india’s Preetham at full clip under the dazzling lights of
the LOSAIL circuit, during the QATAR Night Race
Hammer signing MOTO-REV shirts & Calendars for the exited
chinese fans, during the ZHUHAI GP
80
79. HAMMER with the glittering trophy, after a storming race to clinch
3rd place at QATAR during ROUND 6 of the 2010 FIM ARRC
This Post race press conference marked the close of the 2010 Racing
season with the last race at Qatar in december.
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80. MOTO-REV INDIA THANKS YOU FOR SPENDING
YOUR TIME TO LEARN MORE ABOUT MOTORCYCLE
RACING AND ABOUT OUR RACE TEAM.WE WELCOME
YOU TO JOIN US AT THE RACE TRACK TO SAMPLE
THE HIGH ADRENALINE SPORT OF MOTOR RACING.
PLEASE FEEL FREE TO GET IN TOUCH WITH US TO
CHECK FOR RACE WEEKENDS OR TO INQUIRE ABOUT
BUSINESS OPPORTUNITIES.
bALA VIJAY, Director
vijay@moto-rev.com
+91 98848 01234
AbISHEK RAJu, Director
abishek@moto-rev.com
+91 98407 18534
FOR SPONSORSHIP / buSINESS OPPORTuNITIES
sponsormanager@moto-rev.com
FOR GENERAL INQuIRES
inquiries@moto-rev.com
WEbSITES
www.moto-rev.com
www.arrc.com.my
www.fmsci.in
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