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Creating a social media marketing plan

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What is your story, goals, audience look like? Take a look at your organization and how to share your social media stories for impact, outreach, fundraising, volunteer growth, advocacy and education in this worksheet (and slides) created by Evonne Heyning for TechSoup Global

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Creating  a  Social  Media   Marketing  Plan   Evonne  Heyning   @amoration    
Creating a Social Media Marketing Plan Fill in your gaps! #smplan @CNMsocal @CalEndow Hosted by @amoration Cause, campaign or organizational plan Mission: What do you want to accomplish? Why? Measurable Goals: Call to Action Request: Digital Storytelling: What is your story? Who do you want to participate? How do they participate? Describe your organizational voice and brand: Authority Positions? Timelines: STRATEGIC PLANNING DELEGATION & PRODUCTION WELCOMING INITIATION PROGRAM CONTENT RELEASES CLIMAX & CONCLUSION ANALYSIS & WRAPUP
Transmedia Marketing Elements Circle channels & storytelling modes appropriate for this campaign Video (short) Documentary Other film/TV Streaming Media Events Games Geocaching Online Ads Live Storytelling Comics Entertainment Education Print Media Visual Advertising Websites New Channels _______________ Social Sites: Twitter Facebook LinkedIn Google+ Quora Groups____________________ Other Niche Web Communities Outreach Distribution & Outlets Who runs your social sites: Twitter Facebook LinkedIn Google+ YouTube Curation Communities & Groups_________________________________________________________ Do you share your content using Creative Commons? Crowdsourcing, Open APIs and other Shareable Data? Hashtags for Analysis Tracking Other Tags & Sites for Research Budget Resource & Staff impact Number of hours needed to succeed Number of staff members required Number/Time of volunteers Timing and Investment Needed Creating a Social Media Marketing Plan Hosted by Evonne Heyning @amoration For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and request software for your 501(c)3 nonprofit organization.
Live Collaboration: Interactive, Mobile & Social Events Live Participatory Events, Webinars, Local and Global Conversations Watchitoo — TechSoup NPlive web series video integrates images, YouTube and social chat, Q&A, collaborative whiteboard for global meetings, public educational events with participation, and remote engagement for dozens via webcam. http://watchitoo.com/ and watch our work at http://bit.ly/tsgnplive Tweetchats — Hashtag conversations, scheduled and topical. Visit a TweetChat #NPtagging conversation from TechSoup @NCVS or make a room at www.tweetchat.com CoverItLive — Embeddable tool for interactive typed live chat for topical events. www.coveritlive.com UStream Producer — Cloud and mobile application produces HD live audio/video streaming events with many inputs from video to screen and microphone control. www.ustream.tv/producer ReadyTalk — Webinar production with integrated slides, screen sharing, live moderated chat, high-quality recorded audio available for download. www.readytalk.com Windows LiveMeeting — Convergence software allowing for integration across Microsoft Office and Outlook, synchronized audio/video for webinars and meetings. http://bit.ly/livemeet Mobile: Sharing Information on the Fly, from Your Smartphone WebExand GoToMeeting, available through TechSoup, offer free iPad and mobile apps for your devices. Check this chart for a comparison of web conferencing tools. Facebook — We post frequently to our TechSoup Facebook page from our laptops, tablets and phones by tagging @TechSoup in our updates. Look for TechSoup Global and send us a message. Twitter — The @TechSoup online team tweets using CoTweet and many mobile applications to share quick updates or live-tweet events. NPSM Social Media 101 Wiki — The new NPSocialMedia wiki offers a one stop resource guide for nonprofits seeking help with social media at the 101 level. Browse it from your phone right now! Crossplatform ~ Multichannel Integration: Tools, People, and Information Second Life — TechSoup formed the Nonprofit Commons five years ago as a virtual community of nonprofit organizations collaborating, thriving and building complex 3D interactive environments and hosting meetings with streaming media and vast volunteerism/action/ learning/simulation experiences. Sliderocket -- Collaborative presentations integrating social media with slides, videos, Twitter. Get Sliderocket through TechSoup. YouTube tutorials — YouTube offers special features just for nonprofits, including the ability to add fundraising links to your videos along with annotations and interactive elements. Streaming — Quicktime Broadcaster for video streaming, Audio Hijack and Nicecast for audio. Skype — Go-to backchannel chat, conference calls, file sharing, recordings. www.skype.com

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Creating a social media marketing plan

  • 1. Creating  a  Social  Media   Marketing  Plan   Evonne  Heyning   @amoration    
  • 2. Creating a Social Media Marketing Plan Fill in your gaps! #smplan @CNMsocal @CalEndow Hosted by @amoration Cause, campaign or organizational plan Mission: What do you want to accomplish? Why? Measurable Goals: Call to Action Request: Digital Storytelling: What is your story? Who do you want to participate? How do they participate? Describe your organizational voice and brand: Authority Positions? Timelines: STRATEGIC PLANNING DELEGATION & PRODUCTION WELCOMING INITIATION PROGRAM CONTENT RELEASES CLIMAX & CONCLUSION ANALYSIS & WRAPUP
  • 3. Transmedia Marketing Elements Circle channels & storytelling modes appropriate for this campaign Video (short) Documentary Other film/TV Streaming Media Events Games Geocaching Online Ads Live Storytelling Comics Entertainment Education Print Media Visual Advertising Websites New Channels _______________ Social Sites: Twitter Facebook LinkedIn Google+ Quora Groups____________________ Other Niche Web Communities Outreach Distribution & Outlets Who runs your social sites: Twitter Facebook LinkedIn Google+ YouTube Curation Communities & Groups_________________________________________________________ Do you share your content using Creative Commons? Crowdsourcing, Open APIs and other Shareable Data? Hashtags for Analysis Tracking Other Tags & Sites for Research Budget Resource & Staff impact Number of hours needed to succeed Number of staff members required Number/Time of volunteers Timing and Investment Needed Creating a Social Media Marketing Plan Hosted by Evonne Heyning @amoration For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and request software for your 501(c)3 nonprofit organization.
  • 4. Live Collaboration: Interactive, Mobile & Social Events Live Participatory Events, Webinars, Local and Global Conversations Watchitoo — TechSoup NPlive web series video integrates images, YouTube and social chat, Q&A, collaborative whiteboard for global meetings, public educational events with participation, and remote engagement for dozens via webcam. http://watchitoo.com/ and watch our work at http://bit.ly/tsgnplive Tweetchats — Hashtag conversations, scheduled and topical. Visit a TweetChat #NPtagging conversation from TechSoup @NCVS or make a room at www.tweetchat.com CoverItLive — Embeddable tool for interactive typed live chat for topical events. www.coveritlive.com UStream Producer — Cloud and mobile application produces HD live audio/video streaming events with many inputs from video to screen and microphone control. www.ustream.tv/producer ReadyTalk — Webinar production with integrated slides, screen sharing, live moderated chat, high-quality recorded audio available for download. www.readytalk.com Windows LiveMeeting — Convergence software allowing for integration across Microsoft Office and Outlook, synchronized audio/video for webinars and meetings. http://bit.ly/livemeet Mobile: Sharing Information on the Fly, from Your Smartphone WebExand GoToMeeting, available through TechSoup, offer free iPad and mobile apps for your devices. Check this chart for a comparison of web conferencing tools. Facebook — We post frequently to our TechSoup Facebook page from our laptops, tablets and phones by tagging @TechSoup in our updates. Look for TechSoup Global and send us a message. Twitter — The @TechSoup online team tweets using CoTweet and many mobile applications to share quick updates or live-tweet events. NPSM Social Media 101 Wiki — The new NPSocialMedia wiki offers a one stop resource guide for nonprofits seeking help with social media at the 101 level. Browse it from your phone right now! Crossplatform ~ Multichannel Integration: Tools, People, and Information Second Life — TechSoup formed the Nonprofit Commons five years ago as a virtual community of nonprofit organizations collaborating, thriving and building complex 3D interactive environments and hosting meetings with streaming media and vast volunteerism/action/ learning/simulation experiences. Sliderocket -- Collaborative presentations integrating social media with slides, videos, Twitter. Get Sliderocket through TechSoup. YouTube tutorials — YouTube offers special features just for nonprofits, including the ability to add fundraising links to your videos along with annotations and interactive elements. Streaming — Quicktime Broadcaster for video streaming, Audio Hijack and Nicecast for audio. Skype — Go-to backchannel chat, conference calls, file sharing, recordings. www.skype.com