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Maximize your Google Grant of In-Kind Advertising

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Maximize your Google Grant of In-Kind Advertising

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Maximize your Google Grant of In-Kind Advertising Facilitator: Kami Griffiths, TechSoup Presenters: Kevin Lee, Didit Kristie Ferketich, Google Grants German Freiwald, Google Grants August 14, 2008 Webinar Conference Call: 866-740-1260; Code: 6339392
Using ReadyTalk ,[object Object],[object Object],[object Object],[object Object]
You are being recorded… ,[object Object],[object Object],[object Object]
Maximize your Google Grant of In-Kind Advertising Facilitator: Kami Griffiths, TechSoup Presenters: Kevin Lee, Didit Kristie Ferketich, Google Grants German Freiwald, Google Grants Sponsored by:
Today’s Speakers Volunteers Chris Peters & Megan Keane (TechSoup) Jessica Vaughan (Google) Kami Griffiths Kevin Lee Kristie Ferketich German Freiwald
Managing and Optimizing Google Campaigns Kevin Lee, Executive Chairman, Didit
Top Position ,[object Object]
Bid decisions = allocation of budget ,[object Object],[object Object],[object Object]
The 80-20 Effect in Search. Pareto “Rules” ,[object Object],[object Object],[object Object]
Better Targeting is the Key ,[object Object],[object Object],[object Object],[object Object]
Ever run direct mail? ,[object Object],[object Object],[object Object],[object Object]
What metrics should you use? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Better CTR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Better CTR due to creative and targeting ,[object Object]
Geographic Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site-side conversion rate ,[object Object],[object Object],[object Object],[object Object]
Higher Immediate Revenue ,[object Object],[object Object],[object Object]
Higher Lifetime Value ,[object Object],[object Object],[object Object],[object Object]
What are your segmentation levers? ,[object Object],[object Object],[object Object],[object Object]
How much difference? ,[object Object]
Perfect Storm, the POWER SEGMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do landing pages fit in? ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],Questions?
Get the Most Out of TechSoup ,[object Object],[object Object],[object Object],[object Object],[object Object]
TechSoup Stock Vendor Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continue the discussion… ,[object Object],[object Object]
Upcoming Online Seminars ,[object Object],[object Object],[object Object]
Thank you to our Webinar Sponsor!
For More Information Contact: Kami Griffiths 415-633-9392 [email_address] www.techsoup.org

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Maximize your Google Grant of In-Kind Advertising

  • 1. Maximize your Google Grant of In-Kind Advertising Facilitator: Kami Griffiths, TechSoup Presenters: Kevin Lee, Didit Kristie Ferketich, Google Grants German Freiwald, Google Grants August 14, 2008 Webinar Conference Call: 866-740-1260; Code: 6339392
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  • 4. Maximize your Google Grant of In-Kind Advertising Facilitator: Kami Griffiths, TechSoup Presenters: Kevin Lee, Didit Kristie Ferketich, Google Grants German Freiwald, Google Grants Sponsored by:
  • 5. Today’s Speakers Volunteers Chris Peters & Megan Keane (TechSoup) Jessica Vaughan (Google) Kami Griffiths Kevin Lee Kristie Ferketich German Freiwald
  • 6. Managing and Optimizing Google Campaigns Kevin Lee, Executive Chairman, Didit
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  • 28. Thank you to our Webinar Sponsor!
  • 29. For More Information Contact: Kami Griffiths 415-633-9392 [email_address] www.techsoup.org

Notas del editor

  1. Introduce myself What I do at TS, my role in MIT Previous work with CTC