The document summarizes a presentation by Ade Shokoya of AgileTV on validating assumptions. It provides biographical information on Ade Shokoya, including his experience in agile transitions and as an author. It then outlines Donald Rumsfeld's famous quote about knowns and unknowns. The presentation discusses how unknowns can lead to uncertainty and anxiety, and cognitive biases. It advocates inspecting and adapting plans based on learning.
1. BW2
Concurrent Session
11/13/2013 10:15 AM
"Validating Assumptions:
From Unknown to Known"
Presented by:
Ade Shokoya
AgileTV
Brought to you by:
340 Corporate Way, Suite 300, Orange Park, FL 32073
888 268 8770 904 278 0524 sqeinfo@sqe.com www.sqe.com
2. Ade Shokoya
AgileTV
Ade Shokoya is a Certified ScrumMaster and Scrum Professional,
business analyst, and agile consultant who specializes in multi-million
dollar agile transition projects. With more than eleven years of experience
and a client list that includes internationally recognized companies
including News Corps, Tesco, Metro, LexisNexis, and Capita, Ade Shokoya
adopts a K.I.S.S (Keep It Simple & Straightforward) approach to agile
transition. Ade is the author of Waterfall to Agile: A Practical Guide to Agile
Transition and the founder of AgileTV.com where he regularly interviews
world-leading agile experts and thought leaders.
4. • A father and his two sons, a mother and her two
daughters, a thief and a policeman are on one si
of a river.
• There’s a boat by the river bank, but it can only
two people at a time.
• Only the father, the mother and the policeman k
how to operate the boat.
• The father can not be with any of the daughters
without their mother around.
• The mother can not be with any of the sons with
their father around.
• The thief can not be with anyone else without th
policeman around.
How can you get everyone across to the other side
the river?
5. "There are known knowns; there are things w
know that we know. There are known unknown
that is to say, there are things that we now kno
we don't know. But there are also unknown
unknowns - there are things we do not know w
don’t know.“
~ United States Secretary of Defense, Donald
Rumsfeld
"We do know of certain knowledge that he [Osa
Bin Laden] is either in Afghanistan, or in some
other country, or dead."
6. “Unknowns lead to uncertainty...
Uncertainty leads to anxiety...
Anxiety leads to cognitive biases!”
(Scrum) Master Yoda
7. …a deviation of judgment from accuracy or logic - can lead to
erceptual distortion, inaccurate judgment, or illogical
nterpretation
Copyright Ade Shokoya 2012-20113
17. knowledge comes from experience and making decisions based on
hat is known
Best Plan
Inspect & Adapt – because things rarely go as plan
18. erfall
Define: Up front
Deliver: In single batch
emental
uild a bit at a time.
Calls for fully formed idea upfront
tive
d a rough version, validate it, then
ly build up quality
Source: Jeff Patton - http://www.agileproductdesign.com/blog/dont_know_what_i
19. ver a product inline with the following requirements:
A gasoline-powered engine
Top speed of 130mph
Go from 0-60mph in four seconds
A steering wheel
CD Player/Digital Radio
Drop Top Roof
Heated Seats
Four wheels
Rubber tires mounted to each wheel
0. A steel body in racing red colour
Build Cost = $40,000
Purchase Price: Cost $1,000 each
First team to deliver what I want wins!
20.
21. wisest man [person] is [the one] who
that [they] know nothing“ ~ Socrates
Valida
t
L e a r n ed
ing
22.
23.
24.
25.
26.
27.
28. The minimum viable product is that product
has just those features (and no more) that al
you to ship a product that resonates with ear
adopters; some of whom will pay you money
give you feedback.”