The document describes an app called Special Way that aims to help people with special needs by showing them locations that can provide assistance. It discusses how the app would allow users to find helpful resources like experiences, advice and supportive individuals. The document also provides data on the number of people worldwide with disabilities, and notes that in developing countries 80% of children with special needs do not attend school due to lack of accommodating locations. It considers marketing the app through social media and partnerships with organizations to help more people access resources.

1. CÉLIA
EDUARDA
MANUELLA
MAYARA

2. Our App is called Special Way.
This name mentions that this
technology is directed for people
with special needs and we want to
find a better path for them.
Abou the App

3. There are many people with special
needs and we have no idea how hard
is for them to find places that assist,
help and defend.
Our problem

4. We created an app that shows
people with special needs where
they can find help and more:
experience, advices and good people
who likes to help.
Goals

5. In our research we found out that
91% of the respondents use apps in
daily bases.
And for them an app that directs
special people to the right places is
very relevant and it would be
welcome.
Goals

6. There are 650 million people with
desabilities in the world and 45,6
million in Brazil.
In developing countries 80% of the
children with special needs don’t
study because they can’t find a place
that receive them properly.
Data
80%
20%

7. As Special Way is pioneer in this
objective and area, just the idea of
the app could highlight itself a ocean
of other similar apps.
Users

8. Besides that, Special Way could
interest other groups of people:
medical centers, schools, institutions
and government. People who would
want to share and expand their ideas
in the app.
Users

9. The group decided that the user
shouldn’t pay to use Special Way
because it would increase the
accessibility of the app.
Cost
$

10. We understand that croudfunding
and donations could be the app
means revenue.
Cost

11. We are going to use social medias
like Facebook, Twitter, Google + and
others.
And we also could make contact with
NGOs and recognized institutions, so
Special Way could help more and
more people.
Marketing actions

12. With Special Way we don’t expect to
solve all the problems related with
special needs, but raise debates and
ideas to help access to people and
build a better way for all of us.
Conclusions

13. Thank you