1. Peek into the Future
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2. More Mobile Connections Faster Mobile Speeds
More Mobile Users More Mobile Video
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
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3. By 2016, nearly three-
fourth’s (71%) of the
world’s mobile data
traffic will be video.
Mobile video traffic
will double every
year between 2011
and 2016.
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
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2011 Cisco Public
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4. By 2016, 60 percent of
mobile users (3 billion
people) will belong to
the Gigabyte Club,
generating more than
one gigabyte of mobile
data traffic per month.
In 2011, 0.5 percent of
mobile users belonged
to the Gigabyte Club.
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
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5. (kbps) 2011 2012 2013 2014 2015 2016 CAGR
2011-2016
Global
Global Speed –
315 504 792 1,236 1,908 2,873 56%
Avg. Mobile Connection
Global Speed –
1,344 1,829 2,425 3,166 4,102 5,244 31%
Avg. Smartphone Connection
By Region
Middle East & Africa 89 206 434 850 1,555 2,618 97%
Central & Eastern Europe 205 396 739 1,316 2,228 3,476 76%
Latin America 125 227 396 673 1,082 1,627 67%
Western Europe 667 1,196 1,967 2,960 4,163 5,549 53%
Asia-Pacific 337 497 732 1,101 1,697 2,608 51%
North America 1,138 1,712 2,485 3,531 4,923 6,785 43%
Source: Cisco Global Internet Speed Test (GIST) results and other independent speed test findings
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6. 16
Offload Traffic from Mobile Devices
14 Cellular Traffic from Mobile Devices
12 22%
Exabytes per Month
10
8
6 78%
4
2
0
2011 2012 2013 2014 2015 2016
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
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7. Location of Mobile Usage
percentage of total time spend in activity
In-transit 16%
20%
Other Indoor
21%
Location 20%
14% WiFi Addressable
Office 17%
80% Internet
84% Video
Home 49%
42%
Mobile Internet Mobile Video
Source: Cisco IBSG Connected Life Market Watch, 2011
Base: Respondents engaged in activity
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8. 3G-like experience
Extend the mobile
service in a New revenues
transparent Generate new
manner revenue streams via
High-speed access innovative wireless
services
Provide higher
speeds for
smartphone users
cost-effectively
Reduce churn
Brand enhancement
Increase customer
Associate service loyalty & stickiness
provider brand with offering a
innovation & complementary service
consumer experience
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10. Integrated Small Cell Next Gen Hotspot (HS 2.0)
Community
Solution WiFi
• 3G+LTE+WiFi Radio • Seamless roaming and • Infrastructure owned by 1
secure authentication Operator with a shared
• Integrated packet core for between operators SSID
macro radio, Wi-Fi and
Femto • Solution available to • Residential and HD
software upgrade majority
• Common subscriber • Crowdsourced WiFi:
of 12M Cisco Access
mgmt/policy/authentication Share a little WiFi at home
points
for seamless service and enjoy access to
integration • Validated as 1st HotSpot millions of hotspot
2.0 solution by WBA everywhere
Cisco has 65% Market Share in Global WiFi Deployments
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11. Four Pillars
Key SP Wi-Fi
Requirements
Mobility, Carrier-Grade, Scalability, Security
Intelligent Unified Seamless Converged
Radio Architecture Experience Core
Cisco Solution Pillars
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12. • Over 200 Service Provider customers worldwide
• Business models: Hotspot, venue, off-load, customer
retention and service extension
• 65%+ market share in Wi-Fi
• Nearly 12 million APs deployed
• Nearly 700 engineering resources focused on Wi-Fi
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13. • In-flight Wi-Fi • Over 80,000 • Over 25,000 • Over 100,000
access service Cisco APs Cisco APs Cisco APs
• Same service • Retail Hotspots • Indoor + • Wholesale off-
is customized Starbucks Outdoor + load
for each airline McDonalds Venue mix
• Over 25,000
• Complete • 3G Off-load • Complete Cisco Aps
Cisco solution Cisco Solution
• Stadiums • Over 10,000
locations
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14. Roam, Authenticate, Monetize
1 2 3 4
802.1x , EAP-SIM
Auto SIM
credentials
Encrypted
Wi-Fi Link Mobile “concierge” service
802.11i Mobile Service Advertisement Protocol
802.11u
(MSAP)
RELIABLE SEAMLESS SECURE PROFITABLE
Carrier-class Simplifies network Extends existing Enables location-
solution discovery and SIM-based based and value-
selection for authentication added services
seamless cellular techniques over
data offload encrypted Wi-Fi
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15. UNTRUSTED WI-FI NETWORK TRUSTED WI-FI
Web-Based Auth/No Encryption NETWORK
Mostly Hotspot Side Business 802.1x/802.11i 3G Offload
Auto Auto
Portal 802.1x
Portal Portal
Page 902.11i
Page Page
Username Username Username EAP-FAST
Password Password Password EAP-SIM
EAP-SIM EAP-TLS
Apple Web WISPr Apple WISPr
802.11 Airport Auth 1.0 iPhone 2.0 HS2.0
1997 1999 2003 2007 2010 2011
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16. Hotspot today Hotspot 2.0
Automatic network selection MCC MNC 802.11u
Transparent authentication
EAP-SIM/AKA EAP-SIM/AKA
Secured air interface
A5 802.1x
Security: rogue prevention
A3/A8 802.1x
Transparent roaming
802.11u
Full mobility & portability
Hotspot 2.0 and Service Provider WiFi:
Same transparent experience as the mobile network ...
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17. 1 2 3
User steps into Network automatically User is now
Movistar Wi-Fi detects & authenticates connected to the
service area device (no user intervention) Internet over Wi-Fi
* Starting from the 2nd access and initial device registration; User oriented to leave Wi-Fi on;
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