This webinar deck includes recaps, highlights, trends, and some of our favorite panels from the Nonprofit Technology Conference 2013! Trends we discuss include Peer to Peer fundraising, Big Data, Mobile/Tablet Giving, and User-Centric Design.
11. FIRST YEAR RETENTION
Offline Only Donors - 29%
Online Only Donors - 23%
Multichannel Donors - 58%
SMALL ORGS
RECEIVE LARGER
% ONLINE
Small Orgs - 8.3%
Medium Orgs - 6.1%
Large Orgs - 7.5%
12. EVERYTHING IS MOBILE
Email!
• 90% of people open email on
both computer & phone
• 38% of email people open on
their mobile device
Tips:
Link email CTAs to mobile donation form
Start with mobile friendly action pages
14. Level Up Your
Fundraising
Session Presenters
Caitlin Kaluza
Aaron Long
Sarah M. Worthy
http://www.monkeyinthecage.com
Understanding the Psychology of
What Makes People Donate Online
Use Hashtag: #NTC13LvLUP
15. Online Giving is
on the Rise
Level Up Your Fundraising
Photo Credit: flickr.com/photos/sarahmworthy
#13NTCLVLUP
16. Giving is Digital Source: 2012 Digital Giving Index
Level Up Your Fundraising #13NTCLVLUP
21. Content Builds Credibility
Level Up Your Fundraising
Who’s Spending Their
Donation?
How You’ll Use
Their Donation
Who Benefits from Their
Donation?
#13NTCLVLUP
22. 7 Tactics to Level Up
1. Frame the Ask
2. Create Trust with Donors
3. Apply Social Pressure
4. Give Back First
5. Aim for Slow Change
6. Inbound Marketing
7. Recognize Your Value and Charge for It!
Level Up Your Fundraising #13NTCLVLUP
23. Level Up Your Fundraising
1. Framing the Ask
#13NTCLVLUP
YMCAHouston.org
24. 2. Create Trust with Donors
Level Up Your Fundraising
How Do You Use Donations
Showcase Your People
#13NTCLVLUP
Third Party Validations
25. Level Up Your Fundraising
3. Apply Social Pressure
#13NTCLVLUP
iFest.org
26. Level Up Your Fundraising
Watch for what
people want
…And give it to
them!
#13NTCLVLUP
bmtisd.com
4. Give Back First
27. Level Up Your Fundraising
5. Aim for Slow Change
#13NTCLVLUP
PRSAHouston.org
28. Level Up Your Fundraising #13NTCLVLUP
6. Inbound Marketing
29. Level Up Your Fundraising
7. Recognize Your Value...
...and charge for it
#13NTCLVLUP
Additional
ValueMember Only
Events
31. Pre-Event:
• Grow and segment your list
• Balance the Appeal:Content Ratio
• Decide what content goes on which
channels
After the Event:
• Say thank you: video, photos, hand written
cards
• Plan your thank you strategy before you start
• Expect a “post party slump”
NPO EVENT MARKETING
The Party's Over: How to Create Loyal Donors and
Lasting Value from Big Events
Photo credit: flickr.com/photos/pagedooley/2305010616
32. 1. Start by measuring your own
activity
2. Then measure Attendance/
Participation - Who showed
up?
3. Initial Satisfaction - survey
4. Longer Term Activity or
Satisfaction - i.e. a year later,
how many people are still
experiencing improvement
5. Attributable Impact (the holy
grail!) - tends to be large scale
university research
MEASUREMENT
Measuring Your Mission: Using Data to Track
Organizational Health and Success
Read More: http://idealware.org/blogs/laura-quinn
33. • Article - Why Excel Isn’t a Donor Database
http://www.idealware.org/articles/iback-away-spreadsheet-
why-excel-isnt-donor-database
• Article - Approaches to Foundation Dashboards
http://www.idealware.org/reports/data-foundations-
fingertips-creating-and-building-dashboards
• Beyond Dashboards: Business Intelligence Tools
http://www.idealware.org/articles/beyond-dashboards-
business-intelligence-tools-program-analysis-and-reporting
• And from NTEN: 2012 State of Nonprofit Data
http://www.nten.org/research/2012-state-of-data
MEASUREMENT
RESOURCES
34. • Compensation
• Advertising and Marketing
• Taking the Risk of Pursuing new ideas
for generating revenue
• Time
• Profit
KEYNOTE DAN
PALLOTTA
Non Profits have 5 Discriminatory
Economic Factors
Image from TED.com 13NTC Keynote Transcript Online as a Google Doc
36. MOVEMENT BUILDING
TAKES A VILLAGE
A Movement consists of multiple organizations and individuals >>>
change your frame to “your organization is one of many trying to
solve this problem”
Then follow these tips:
• Talk to each other (or at least listen)
• Different organizations play different roles within a movement, think
what’s your org’s niche?
• Give up a little message control to gain a lot of social power
• Ask “how will taking this action get us closer to movement goals?”
• Don’t just connect people to you, be a connector and build networks of
people
41. • Community organizing is a process where people who live in
proximity to each other come together into an organization
that acts in their shared self-interest.
• The Goal is to influence key decision-makers before important
decisions are made around a range of important issues within your
community.
• Community organizers work with and develop new local leaders,
facilitating coalitions and assisting in the development of campaigns.
COMMUNITY ORGANIZERS
Group Therapy for People Who Organize Events
http://en.wikipedia.org/wiki/Community_organizing
42. • How do I take our online community offline to show up
at an event together?
• How to be strategic about segmenting, organizing, and
measuring the impact of their contacts in their community?
• How to measure their increase in engagement over
time to see the long term impact of our work, and prove
that we’re increasing engagement that leads to long term?
• How we’re going to form a collaborative of people and
help them use technology to advance their mission?
COMMUNITY ORGANIZERS
Group Therapy for People Who Organize Events
43. Takeaways from my Circle:
1.Facebook RSVPs are Bunk!
2.Use your group’s influencers to make
personal reach-outs and increase
RSVPs and people in the seats
3.Take the time to really plan ahead
COMMUNITY ORGANIZERS
Group Therapy for People Who Organize Events
44. How do you choose?
1. Do you select a system first or a consultant?
2. How to Evaluate a CMS - Factors to
Consider
3. Cost shouldn’t be the decision-maker
4. Remember the Human Side of the Equation
IDEALWARE CMS REVIEW
Download: idealware.org/2012-cms-report
45. 1. Ease of Set-up
2. Power and Flexibility
3. Do you need to support
additional functions?
4. Integrate with
Constituent Data?
5. Extensibility
6. Support for the System
7. Open Source vs.
Proprietary
CMS COSTS TO
ACCOUNT FOR
49. MORE NTC!
SARAH M. WORTHY
Tendenci Community
@sarahmworthy
CAITLIN KALUZA
Marketing Manager
@qcait | qcait.com
TENDENCI.COM/NTC-2013
facebook.com/tendenci
@tendenci
tendenci.com