4. 2. Define your audience personas.
Analyze the marketing
patterns of your industry.
Review in depth trends and
analysis of your industry on
the internet to better
understand your target
audience.
5. 3. Analyze past results and research.
Evaluate sales and revenue trends from
previous years.
6. 4. Check out your competition.
Learn from your competition to get ahead and
stay ahead.
By analyzing their mistakes, you can gain
insights on where to spend your marketing
budgets — and avoid making the same
mistakes they do.
7. 5. Verify your differentiators.
What sets you apart from your competitors?
Identify those differentiators and use them.
8. 6. Determine your marketing
triggers.
Then you can develop an online marketing
strategy that builds your brand.
9. 7. Create business goals.
Adopt new tactics when they support your
goals.
SMART GOALS:
1. Specific
2. Measurable
3. Achievable
4. Relevant
5. Time-bound
GOOD GOALS:
1. Pinpoint problems
2. Determine the future
success
3. Best goals = Best plans
10. 8. Make a list of keywords.
Keywords can give you better search results.
Launch Search Engine Optimization, Social
Media, and other web campaigns to drive
quality leads to your website and into your lead
funnel and to your sales team.
Don’t know your way around SEO, Facebook or
the web? Find experts who can.
11. 9. Create a marketing strategy.
46 percent of organizations say they have no defined digital marketing strategy.
Align marketing and sales performance using marketing intelligence technology,
analytics, and marketing experts to track and increase web leads — like in this
infographic.
12. Hire a team of inbound marketing
experts.
Contact Sprint Marketing today to receive free
leads analysis by calling 801-251-6855 or
visiting www.sprintmarketing.com.