Matrix organizational structures are used in project and new product development (NPD) firms to balance the breadth and depth of knowledge on teams. In NPD, matrix structures are used for incremental improvement projects and product derivatives. Read the full post at www.globalnpsolutions.com

1. Idea Insights from GNPS
Matrix Organizational Structures in
Product Development
Episode 15-49
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2. Idea Insights from GNPS
Part 1
• Three common types of org structures
• Functional
• Group members in departments
• Project-Oriented
• Used for collaborative work
• Matrix (or hybrid)
• See also “Product Development Innovation Teams”
• Available at Amazon
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3. Idea Insights from GNPS
Matrix Organization
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4. Idea Insights from GNPS
Benefits of Matrix Org
• Access to subject matter experts
• “Home” organization defined for teams
• Cost benefits
• Coordination and communication
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5. Idea Insights from GNPS
Disadvantages of Matrix Org
• Two bosses
• Optimal use of experts
• Slow decision-making
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6. Idea Insights from GNPS
Using a Matrix Org
• New Product Development Projects
• Derivative products
• Incremental improvements
• Product enhancements
• Lightweight teams
• Breadth and depth of knowledge
• Small projects balance skills
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7. Idea Insights from GNPS
For More Information
• See the full post at the Idea Incubator Blog
• www.globalnpsolutions.com/idea-incubator/
• Free registration
• Contact me!
• 1-281-280-8717
• info@globalnpsolutions.com
• 2323 Clear Lake City Blvd., #180-177
Houston, TX 77062
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