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Designing Innovation Behaviour Transforming Policy into Practice Professor Victor Newman University of Greenwich
Victor Newman He is working on :  “The Innovator’s Got To Do It: The Art of Innovation Leadership”, based on his Innovation Leadership work with CEOs and innovation leaders. Favourite TV shows : The Wire, Big Bang Theory Blog :  http://the-knowledgeworks.blogspot.com/ Email:  [email_address]   Innovation practitioner and Visiting Professor in Knowledge and Innovation Management: University of Greenwich and Open University Business School.  Recent executive roles include CIO Milamber Group, Director: Innovoflow, Head of Innovation Strategy & Economics at The Technology Strategy Board, and Chief Learning Officer to Pfizer.  Visiting Fellow to Cranfield University on the subject of Strategic Knowledge Management and Innovation. He works with several business schools.  Contributed to the Harvard Business Review, included in Harvard’s “Fifty Lessons” interviews with 200 of the world’s most respected business leaders, and featured in The Wall Street Journal. On the Advisory Boards of several organisations. Author of “Made to Measure Problem Solving” and his “Knowledge Activist’s Handbook – Adventures in the Knowledge Trenches” from Capstone/ Wiley & Sons has been cited as  the “best (secret) management book within the last ten years”.
Overview of today ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our collective objective ,[object Object],[object Object],[object Object],[object Object]
Our collective objective ,[object Object],[object Object],[object Object],[object Object],[object Object]
Education (creating future e-enabled education) ,[object Object],[object Object],[object Object],[object Object]
Government (creating future e-enabled services) ,[object Object],[object Object],[object Object],[object Object]
Infrastructure (developing next generation broadband) ,[object Object],[object Object],[object Object],[object Object]
Innovation is about doing new things and also about learning to do old things in new ways, to create new value Victor’s definition
What Kind of Value? From niche to commodity Value Level Impact New Market Value INDIVIDUAL Establishes new market values (changes the current hierarchy of value: makes similar products obsolete or of lower value in comparison). Plans my boredom for me; renews; Individuates me: augments & enriches my identity by association; moves me onto new forms of consumption, understands  or dictates my timing for new value replacement Personalised ELITE Entirely meets my existing needs, and involves me in the process of value definition Affinity COMMUNITY Meets my market choice preferences, promotes identify augmentation through differentiated features and aesthetics/ associations Marginal/ Economic ANYONE Convenience, utility commodity: basic, little personalisation High  Intimacy Low  Intimacy
Innovation processes & techniques are useful, but innovative people are essential . Are you working with the right kind of people? Do you know who is missing?
Innovating Leadership Behaviours T1
Creators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Professor Victor Newman [email_address]
Stabilisors ,[object Object],[object Object],[object Object],[object Object],[object Object],Professor Victor Newman [email_address]
Translators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Professor Victor Newman [email_address]
Navigators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation Leadership Behaviour Matrix Discipline (consciously working within a discipline) Contextual Awareness  (Interpretive Behaviour within an evolving fluctuating market) From Victor Newman’s: “The Innovator’s Got To Do It: Understanding the Art of Innovation Leadership”  Stabilisor Navigator Creator Translator
T2 Stabilisors Navigators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creators Translators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From Policy to Practice – what this means in practice ,[object Object],[object Object],[object Object]
From Policy to Practice – what this means in practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],T3
How can we ensure that we  involve the right people at the right time? ,[object Object],[object Object]
Policy into Practice - Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploring  – Storytelling from Experience + + + + - - What is the name of your  innovation story? 1. Story Name plus 2. brief outline of what this innovation story is about, and 3. how it started ,[object Object],[object Object],[object Object],Stabilisor Navigator Creator Translator
Exploring  – Storytelling from Experience  + - T4 What is the name of your  innovation story? ,[object Object],[object Object],[object Object],[object Object],[object Object],Stabilisor Builds processes & systems to deliver Navigator Understands market & value lifecycle Creator Source of new prototype ideas Translator connects ideas to create new value
3 x Challenges for Education/ Government/ Infrastructure Challenge A Challenge B Challenge C
3 Challenges: A/ B/C Unpacking what is needed to move from Policy into Practice (P2P) -  Consider Challenge definition, decide which stage(s) of P2P are relevant, pick the stage(s)you need to want to work on, break into groups for each stage. - What kind of innovation behaviour is needed at each stage of your challenge?  Initiating Designing Operating Implementing Stabilisor Navigator Creator Translator Stabilisor Navigator Creator Translator Stabilisor Navigator Creator Translator Stabilisor Navigator Creator Translator
Education/ Government/ Infrastructure Challenge A/ B/ C Initiating/ Designing/  Implementing/  Operating ,[object Object],[object Object],[object Object],[object Object],Stabilisor Navigator Creator Translator
Challenge A/ B/ C _____________________ Which P2P steps are relevant? T5 1-Initiating/ 2-Designing/  3-Implementing/ 4-Operating ,[object Object],[object Object],[object Object],Stabilisor Builds processes & systems to deliver Navigator Understands market & value lifecycle Creator Source of new prototype ideas Translator connects ideas to create new value
Thank you for your contribution to the future…

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Designing innovation behaviour

  • 1. Designing Innovation Behaviour Transforming Policy into Practice Professor Victor Newman University of Greenwich
  • 2. Victor Newman He is working on : “The Innovator’s Got To Do It: The Art of Innovation Leadership”, based on his Innovation Leadership work with CEOs and innovation leaders. Favourite TV shows : The Wire, Big Bang Theory Blog : http://the-knowledgeworks.blogspot.com/ Email: [email_address] Innovation practitioner and Visiting Professor in Knowledge and Innovation Management: University of Greenwich and Open University Business School. Recent executive roles include CIO Milamber Group, Director: Innovoflow, Head of Innovation Strategy & Economics at The Technology Strategy Board, and Chief Learning Officer to Pfizer. Visiting Fellow to Cranfield University on the subject of Strategic Knowledge Management and Innovation. He works with several business schools.  Contributed to the Harvard Business Review, included in Harvard’s “Fifty Lessons” interviews with 200 of the world’s most respected business leaders, and featured in The Wall Street Journal. On the Advisory Boards of several organisations. Author of “Made to Measure Problem Solving” and his “Knowledge Activist’s Handbook – Adventures in the Knowledge Trenches” from Capstone/ Wiley & Sons has been cited as the “best (secret) management book within the last ten years”.
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  • 9. Innovation is about doing new things and also about learning to do old things in new ways, to create new value Victor’s definition
  • 10. What Kind of Value? From niche to commodity Value Level Impact New Market Value INDIVIDUAL Establishes new market values (changes the current hierarchy of value: makes similar products obsolete or of lower value in comparison). Plans my boredom for me; renews; Individuates me: augments & enriches my identity by association; moves me onto new forms of consumption, understands or dictates my timing for new value replacement Personalised ELITE Entirely meets my existing needs, and involves me in the process of value definition Affinity COMMUNITY Meets my market choice preferences, promotes identify augmentation through differentiated features and aesthetics/ associations Marginal/ Economic ANYONE Convenience, utility commodity: basic, little personalisation High Intimacy Low Intimacy
  • 11. Innovation processes & techniques are useful, but innovative people are essential . Are you working with the right kind of people? Do you know who is missing?
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  • 17. Innovation Leadership Behaviour Matrix Discipline (consciously working within a discipline) Contextual Awareness (Interpretive Behaviour within an evolving fluctuating market) From Victor Newman’s: “The Innovator’s Got To Do It: Understanding the Art of Innovation Leadership” Stabilisor Navigator Creator Translator
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  • 25. 3 x Challenges for Education/ Government/ Infrastructure Challenge A Challenge B Challenge C
  • 26. 3 Challenges: A/ B/C Unpacking what is needed to move from Policy into Practice (P2P) - Consider Challenge definition, decide which stage(s) of P2P are relevant, pick the stage(s)you need to want to work on, break into groups for each stage. - What kind of innovation behaviour is needed at each stage of your challenge? Initiating Designing Operating Implementing Stabilisor Navigator Creator Translator Stabilisor Navigator Creator Translator Stabilisor Navigator Creator Translator Stabilisor Navigator Creator Translator
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  • 29. Thank you for your contribution to the future…

Notas del editor

  1. Mobile phones Healthcare Restaurants Cars Health Holidays
  2. Mobile phones Healthcare Restaurants Cars Health Holidays
  3. Reality: which is your strongest? Which is your weakest? Preference: what does it tell you?
  4. Reality: which is your strongest? Which is your weakest? Preference: what does it tell you?
  5. Reality: which is your strongest? Which is your weakest? Preference: what does it tell you?
  6. Reality: which is your strongest? Which is your weakest? Preference: what does it tell you?