1,800 seniors attended an event in Miami-Dade County to educate seniors on the Medicare Prescription Drug Benefit. The event was hosted by Mayor Carlos Alvarez and had tri-lingual presentations, materials, and media coverage. Speakers included federal and local experts on Medicare Rx and senior health issues. Seniors were provided information on Medicare Rx and the Mayor's aging initiative and given refreshments. The event helped counsel and enroll dozens of seniors in Medicare Rx plans.

1. Event Recap for Florida Network
NAME: “To Life! Miami-Dade County Mayor’s Initiative on Aging”
STATE: Florida
VENUE: Miami-Dade County Auditorium
DATE: Friday, January 27, 2006 9:00 a.m. – 12:00 p.m.
FAST FACTS:
• 1,800 seniors in attendance from 40 senior centers throughout Miami-Dade.
• Tri-lingual (English, Spanish and Creole) presentations and materials.
• 63 partner organizations in attendance.
• 29 media outlets attended.
• 1,400 media hits across country
• Eight positive testimonials secured in all three languages.
• 48 buses used to transport seniors to event venue.
• Mayor’s proclamation naming “January 2006 as Medicare Rx Access Network
month”.
• Medicare Rx Mobile Office Tour bus used as backdrop for event.
• SHINE volunteers counseled and enrolled dozens of seniors –follow up
enrollment events to be held at all 50 centers within next week.
• According to United States Assistant Secretary for Aging, Josefina Carbonell,
“Best event to date she has seen supporting the Medicare Part D program.”
• Carole Green, Secretary, Florida Department of Elder Affairs commented that
she was very pleased with the overall event and called the Governor during
event to tell him.
EVENT SUMMARY:
“To Life! Mayor’s Initiative on Aging” is a year-long series of events and awareness
campaign on wellness and safety for residents 55 and over. Miami-Dade County Mayor,
Carlos Alvarez chose to begin the initiative with an emphasis on the Medicare
Prescription Drug Benefit with education, enrollment and counseling.
Speakers included federal as well as local experts on the new benefit and the health
issues of seniors. All materials and presentations were done in three languages –
English, Spanish and Creole to accommodate the more than 1800 seniors and
caregivers in attendance. Media coverage was also in all three languages. In addition to
materials on Medicare Rx and the mayor’s initiative, attendees were provided with
refreshments and supplemental educational materials. Event also included chair-
aerobics and Tai-Chi exercises. Mayor Carlos Alvarez declared January 2006 as
Medicare Rx Access Network month, “a month of special importance, that is worthy of
the recognition of the citizens of the City of Miami”.
SPEAKERS:
Miami-Dade County Mayor, Carlos Alvarez
Yanira Cruz, M.P.H., President, CEO of the National Hispanic Council on Aging

2. United States Assistant Secretary for Aging, Josefina Carbonell
Carole Green, Secretary, Florida Department of Elder Affairs
Dr. Rene Rodriguez, Interamerican College of Physicians and Surgeons
PARTNERS ATTENDING:
AARP Foundation
AARP Florida
Alliance for Aging
Alliance Qi Gong Taiji, Inc.
Alzheimer’s Association South Florida Chapter
Amigos por la Salud
Area Health Education Center
Catholic Charities of the Archdiocese of Miami, Inc.
Cedars Medical Center
Centers for Medicare and Medicaid Services
Children’s Service Council of Miami-Dade
Coalition to Prevent Abuse of Vulnerable Adults
Community Health Foundation of South Dade
Community Action Agency
Easter Seals Miami-Dade
Florida Academy of Family Physicians
Florida Department of Children and Families
Florida International University – Center on Aging
Florida CHAIN
Florida Council on Aging
Florida Department of Elder Affairs
Florida Department of Health, Duval County Health Department
Florida Medical Association
Florida State Hispanic Chamber of Commerce
Helen Bentley Health Center
Health Council of South Florida
Human Serivces of Dade County
Interamerican College of Physicians and Surgeons
Jackson Memorial Health Systems
Jessie Trice Equal Opportunity Family Health Center
Jewish Community Services
Kendall Regional Medical Center
LifeMasters
Little Havana Activities and Nutrition Centers
Miami Dade Community Action Agency
Miami Dade County Department of Human Services
Miami Dade County Fire Department
Miami Dade county Office of Countywide Healthcare Planning
Miami Dade County Park and Recreation
Miami Dade County Police Department
Miami Dade County Public Library System
Miami Dade County Transit Agency
Miami Dade State Attorney’s Office
Mental Health Association of Central Florida

3. Mental Health Association of South Florida
Miami-Dade County Health Department
Miami-Dade County Mayor’s Office
NAMI Florida
NAMI Miami Dade
NAMI Friends and Family
National Balance Life Centers
National Kidney Foundation of Miami Dade
National Patient Safety Foundation
PhRMA
St. John Bosco Clinic
Social Security Administration
South Florida Hospital and Healthcare Association
The AIDS OASIS
United Home Care Services
United Way of Miami Dade
University of Miami Jackson Medical Center
University of Miami Center on Aging
MEDIA COVERAGE:
• WMFE 670 – 30 minute interview with Mayor Alvarez and Albert Collazo – aired
January 25, aired two times (5 and 11 p.m news shows)
• WMFE 670 – 30 minute interview with Mayor Alvarez and Albert Collazo – aired
January 26, aired two times (5 and 11 p.m news shows)
• WMFE 670 -- January 27, 2006 interview with Mayor Alvarez and Albert Collazo
aired four times (5, 6, 8, 11 p.m news shows)
• Telemiami Channel 22—interview with Mayor Alvarez and Albert Collazo aired
five times (4, 5, 5:30, 6 and 11 p.m. news shows).January 25, plus simultaneous
radio broadcast
• WQBA Interview on January 27, 2006 with Josephina Carbonell and Albert
Collazo – aired five times (4, 5, 5:30, 6 and 11 p.m. news shows).
• WMCE, La Ponderosa “Attitudes” show – Interviews on January 27, 2006 with
Mayor Alvarez and Albert Collazo – aired on six sister stations (12 broadcasts)
• WWFC – Interviews on January 27, 2006 with Josephina Carbonell and Albert
Collazo – aired five times (4, 5, 5:30, 6 and 11 p.m. news shows).
• Univision Channel 23, Interview with Albert Collazo on January 27, 2006 aired
four times (5, 5:30, 6 and 11 p.m. news shows).
• Radio Mambi Interviews on January 27, 2006 with Josephina Carbonell and
Albert Collazo – aired five times (4, 5, 5:30, 6 and 11 p.m. news shows).
• Radio Caracol with Candena Azul, Interviews with Marilyn Rayes from Miami-
Dade County Mayor’s office and Albert Collazo – aired January 25, (5, 5:30, 6
and 11 p.m. news shows) January 26 (5, 5:30, 6 and 11 p.m. news shows) and
January 27, 2006. (5, 5:30, 6 and 11 p.m. news shows).
• Ch. 17 TV – Interview with Hugo Hupaya, CMS State Captain on January 26,
2006. (5, 5:30, 6 and 11 p.m. news shows).
• Telemundo, Channel 51 – Live coverage on 11:30 a.m. news, January 26, 2006,
plus, simultaneous radio broadcast
• Telemundo news on all 38 stations 6 and 11 p.m. news
• Telemundo, Channel 51 – Coverage on 11:00 p.m. news, January 26, 2006.

4. • WLRN Radio 91.3 – Coverage on morning news, January 27, 2006.
• Dario De Las Americas radio interview with Albert Collazo aired January 26 (5,
5:30, 6 and 11 p.m. news shows)
• Univision National – Josephina Carbonell interviewed on Desdierta, (Wake Up),
America on January 26, 2006 – to be aired January 31, 2006.
• “Hola Omegos” periodical – article in next issue.
ADDITIONAL BENEFITS:
• Posters in three languages attached to City buses –displayed throughout 2006.
• Posters in three languages hung at Miami Dade metro rail stations throughout 2006
• Posters in three languages hung in rail trains throughout 2006
• VNR produced and distributed in three languages (English, Spanish and Creole)
• ANR produced and distributed in three languages
• TV PSA : 30 Sec with Mayor and Network on benefit –runs through May, 2006
• Radio PSA :30 Sec with Mayor and Network on benefit – runs through May 2006
• Fliers and MMA/Network materials distributed to 50+ senior centers
• Print, radio and television pre and post publicity valued at $250,000.