A multi-channel approach to effective Internet Marketing. We focus on an integrated approach that produces the highest ROI of any marketing strategy. These case studies illustrate the essentials of keyword research, competitive analysis, website design, search engine optimization, social media marketing and analytics.

2. Revenue
Enhancing
R.E.A.CH.!
Access
Channels
Competitive
Research
Website
Analytics
Design
SEO
&
PPC
Social
Media

3. !
Case Study:
Competitive
Dr. Michael J. Rak, DDS
Research
Holland, MI
Industry: Dental Care

Research
Market
Leaders

Clarify
Client
Objectives
Dr. Michael J. Rak, DDS is a family owned and operated dental office serving the
small local population of Holland, Michigan. Supported by several dental hygienists,

Assess
Clients
Existing
Assets
the owner and dentist offers not only general and family dentistry, but specializes in
advanced dental technology and cutting-edge cosmetic dental techniques.

Plan
Marketing
Tactics
Pre-Implementation Marketing Before

Create
Implementation
Schedule
• Flash-Based Website
(Built in 2008)
Online Marketing Proposal
Website
•
•
Google Analytics Reporting
Search Engine Friendly (SEF)
Design
Website Built in Joomla
After
“A couple of years ago we had our

100%
Custom
Build
website redone, but didn’t realize it
wasn’t functioning well for search

Optional
Wire
Frame
Site
engines until we got a website report
card. Everyone loves our new site

CMS
Backend
for
Easy
Editing
and it really outdoes the other
dentists in town. Thank you!”

SEO
Ready
Structure
"#$%!&'()*+,!-*.!
#+/0'10!*/2!34/+$!

Google
Analytics
Installed
Results

Customized
Blog
Setup
(option)
Dr. Michael Rak, DDS’ website redesign focused on eye movement, spot color, and
overall goal orientation in order to usher users through the content and prompt them
to contact the dental office. After one month of Analytics tracking and analysis, the
new site experienced drastic improvement in all quality-oriented metrics, showing
that users engage more and spend more time on the website.
• Website Pageviews increased by 72.35%
• Pages per Visit also increased by 72.35%
• Average Time on Site increased 159.01%
• Bounce Rate was slashed by 57.14%

4. !
Social
Media
Case Study:

Optimized
Website
Video
-­‐
50
x’s
Losers Bar and Winners Bar & Grill
Nashville, TN
more
likely
to
reach
Google
P1!
Industry: Hospitality

Text
(SMS)
Mobile
Marketing

Facebook
Marketing
Losers Bar is a local venue in downtown Nashville specializing in a casual, no-frills
tavern experience with live music, pool and shuffleboard, and a classic country

“Fancy”
Facebook
music jukebox. Located directly adjacent to Losers Bar, Winners Bar & Grill is a
karaoke bar and full-service restaurant specializing in a classy but comfortable
environment.

Email
Campaigns

Blog
Design
&
Set-­‐Up
Pre-Implementation Marketing

Article
Distribution
• 3)%&!

Press
Release
Submission
Online Marketing Proposal
• New shared website

PPC
Ads
for
Social
Media
Sites
•
•
Facebook Marketing
Email Marketing
• Mobile Marketing
“Having a professionally-run
Facebook page, coupled with a
website that matches the low key
personality of our businesses has
really helped our bottom line!”
"#$%&'!
()*&'*!+,'!,%-!./%%&'*!+,'!0!1'/22!
Results
• Overall restaurant and bar sales increase of 20%
• High level of customer interaction with the business owner online
• Numerous reviews and compliments by customers about the Facebook
campaign

5. Search
Engine
Optimization
!

SEO
Keyword
Research
Case Study:

Keyword
Optimization
Schreiner Capital Management
Exton, PA

Inbound
Link-­‐building
Industry: Financial Management

SEO
Focused
Content
Creation
Founded in 1989 by Roger Schreiner, Schreiner Capital Management provides

Guaranteed
Google
Map
Page
1!
investment management services for individuals and business retirement planning
services for small to medium-sized businesses, such as CPA firms, law firms and

Multiple
Directory
Submission
medical practices. SCM exists to help clients reach their financial goals by providing
investment management focused on the management of risk.

Landing
Page
Strategy
Pre-Implementation Marketing “I couldn’t be happier with the
results that we have in optimizing
• Client Referral Program our website for search engine
• Word-of-Mouth traffic in such a short amount of
time. With their expertise, we
Online Marketing Proposal have created and significantly
improved our brand awareness
• Website Analytics through an ever-changing
• Keyword Research / Optimization medium that has otherwise
• Paid and free Directory Submission proven to be too difficult to keep
• Google Paid Search Advertising up with and implement on our
• Customized PPC Landing Pages own.”
• Email Marketing w/ Auto-responders
• Monthly Tele-seminar Series
• Traditional Marketing, Sponsorships,
and Community Organizations
~Kevin Sareyka, President
Schreiner Capital Management
Results
The Schreiner Capital Management Online Marketing package achieved a steady
stream of leads from search engines, including both organic and paid results, email
marketing, and traditional marketing channels. By utilizing a customized business
strategy and website tracking programs, every channel’s individual effectiveness
was increased and tracked, with the following results:
• Organic search rank rose to top placements on Page 1
• Brochure requests through the company website up - 400%
• Tele-seminar produced an average of 40 leads per month
• Organic search engine traffic up 116 %

6. !!
Analytics
Case Study:
Track
&
Tweak
the
REACH
System
MHRV Show Association

Monitor
Campaigns
Puget Sound Region, WA
Industry: Travel; Event Planning

Measure
Results

Make
Adjustments
The Manufactured Home and RV (MHRV) Show Association has produced Home
and RV shows for over 30 years, first as the Trailer Coach Association and, since

Monthly
Reporting
1966, as the MHRV Show Association. Association members include a variety of
dealers, manufacturers, vendors, suppliers, and financial lending institutions. The
goal of the MHRV Show Association is to provide an atmosphere where
manufacturers, dealers and vendors can best present their products to the public.
Pre-Implementation Marketing “Our spring shows were a
great success thanks in part
• Television Commercials to the addition of internet
• Radio Spots marketing complementing
• Print Advertising
• Billboards our traditional media ads.
• Mobile Billboards E-ticket sales soared, we
saw strong conversions from
Online Marketing Proposal our Adwords campaign and
we increased our website
• Google PPC Ads traffic.”
• Email Marketing
• Online Public Relations
~Dave Helgeson, Show Director
Results Tracking MHRV Show Association
• Google PPC ads generated 1,178 e-ticket purchases, $11,780 in revenue
• Mass email sends generated 1,003 e-ticket purchases, $4,608 in revenue
• Online press release generated 609 reads, 115 online interactions
• Overall event attendance up 58.6% over the previous year
• E-ticket purchases up 69.6% over the previous year

7. Tevectos
Internet
Marketing
3203
North
Pennsylvania
Street
Indianapolis,
IN
46205
Office:
317.542.3088
Toll
Free:
800.208.5817
Fax:
800.208.5827
Email:
info@tevectos.com