Video Tips for Non-Profit Organizations

1. Video Tips For NPO

2. 1. Video Titles | Descriptors  The Viral News Title  Lists (Numbering)  Adjectives (Superlatives, Sensationalism) Figures,  Numbers (Statistics, Facts)  Rich Media (Pictures, Infographics, Videos, Interactive) The Formula: [Number] [Adjective] [Key Phrase] [20] [Greatest] Milestones in [Tiger Woods’ Life] [10] [Groundbreaking] [Ways to Volunteer] [5] [Astonishing Secrets] [about (Name of Organization)] Pics / Picture / Top Ten / How To / Free / List / Most

3. 2. Video Content- One Example Video interviews – are an easy way to create video content. Here are some tools you can use to conduct the interviews: Skype | Oovoo | Tinychat Screen Casts - This is where you capture your computer screen. Screen casts can be used to create different types of content. Here’s the software you need: ScreenFlow for Mac users Camtasia Studio for PC users ( Jing Project -- a free lite version of Camtasia)

4. Other Ideas for Creating Your Own Content Explore Personalized Video A Video for Lapsed Donors Make a video that answers these questions: What did we do in 2010? Why did it matter? Why is 2011 even more important? Video Shot on a Cell Phone

5. 3. Video Recording The ideal length of the video varies:  For short tip videos: 60-90 seconds is about right  For video shows: 10-15 minutes  Make the first 3-5 seconds really count.  Make sure you’re high-energy and make strong eye contact with the camera.  Have strong calls to action in the video. - New YouTube NPO link embed feature!!!! Work with an outline that has bullets instead of reading your text.

6. 4. Video Equipment and Editing – The Do-It-Yourselfer! Important Tips  Microphone. Your audience will forgive you bad visuals, but you’ve got to have good audio. So use a microphone whenever you can.  High definition. Most cameras shoot in high definition. Sephora sells makeup for high definition cameras. This is a whole new industry.  Lighting. Have the natural light source shining onto your face. Lighting is crucial. Camera equipment.  The Flip - $200.00

8. 5. Video editing software. iMovie for Mac users  Windows Movie Maker for PC users 6. Video Distribution  Get a YouTube channel. SEO Benefits (owned by Google) Connect your YouTube account to your Facebook and Twitter accounts.  Use TubeMogul to broadcast your video to a multitude of sites. Use Yubby to create video widgets for your website. These widgets allow you to display a bunch of videos in a variety of ways:

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