This document outlines the design of an employment matching service that utilizes both digital and in-person tools. The digital tool would be a website that matches job candidates to employers based on profiles, tests, and criteria. It would allow online profiles, resources and video interviews. The in-person tool would be speed dating style events that allow short interactions between candidates and employers in an informal setting. An initial paper prototype was created and tested, receiving mixed feedback. Based on this, the designer plans to rework the idea, build more detailed prototypes, and test with a wider audience to further refine the design.
2. NEEDS A WAY TO BECAUSE
Problem statement
Stakeholder
A graduate who
faces the scary
challenge of
competing for a
small number of
roles against a large
number of other
students
Need
Find the right job
and have the
opportunity present
themselves in the
best way
Insight
The job market is
full of bright
graduates
competing rather
than collaborating
and the method for
finding a job has
become insufficient.
4. Big ideas
Build a video recruiting platform:
Enabling students to create impact, express their
strengths and personalities through a medium richer
than pen and paper. First impressions are important
and a picture is worth a thousand words.
5. Big ideas
Job interview speed dating:
Create employer and potential employee speed dating
events for a range of different industry sectors, to get
people exposure talking to the right people and making
the right connections.
6. Final Idea
To create a employment speed dating service utilising both a
digital tool (website with database connecting people based
on specific criteria and tests) and real world event (live speed
dating one on ones) to provide match making for both
companies seeking the right employees and skilled, talented
graduates looking for the perfect job.
• I have expanded upon my two original ideas to combine them
in to two complimentary pieces of a larger product that can
either be used together or separately
• This prototyping session is considering them as two separate
products that can be used as part of the final solution
8. Benefits of the product
For both employers (yellow)
and potential employees
(pink), e.g.:
• Employer: Exposure to
wealth of talented and
carefully matched graduates
• Employee: Opportunity to
meet with potential
employers in and semi-
informal setting to make the
right strong first impression
9. Digital product – Website/ Database
• Initial sign up based on professional
experience and personality tests
(psychometric tests and informal likes and
hobbies etc.)
• Online resources, tutorials and video
interview for candidates
• Candidate and company match making
based on criteria, desires and test results
• Online profile management and links to
professional social media to maintain
profile e.g. Linkedin
• Invitations to speed dating events and
private interviews if directly selected by
employer
• Digital event management through private
invites and ticketing, utilising a service such
as Eventbrite
10. Physical product – Speed dating events
• Small, industry and match specific
events
• In inspirational and relevant location
with the right facilities
• An initial introduction drinks to ensure
group wide conversations take place
• 5 minute Company introductions
• Follow by 5-10 minute private
discussions between candidates and
companies, with candidate moving
• Finishing with a small group interactive
task/challenge to get people working
together and building relationships
and confidence within graduates
12. Testing feedback
“I like the concept of the service and the personalised match making with companies
that it provides and the ability to make a more impactful impression”
Negative:
• But, what benefits are there for the employer who most likely already has a pick of
the best candidates
• If those companies aren’t enticed to use the service then how will I find the right
kind of job that I am looking for
• Companies are swamped with applicants
Positive:
• It is a very different method that enables companies and graduates to cut through
the noise of endless paper CV applications
• Need to outline more what sets this service apart from existing offerings and once
refined it is something I would try out
• The match making through personal and professional profiling and data is
great, but need to build confidence that this can work and that it’s secure
14. Reflection
What is have learned:
• Focusing my problem statement more to define a ideas earlier on is important
• I think that the idea is good but needs to be reconsidered and redesigned
• I need to build out the ideas by using several types of prototyping, I think the
practice video interviews and the role-playing would prove highly successful
What I would do next:
• I would rethink this paper prototype based on initial feedback
• Then build out the idea through planning more interactive prototyping:
– More detailed feature specific prototype for a website
– the role-playing protoyping to test the speed dating
• Take the prototypes to a wider audience of known friends, including both
graduates and employers to stress test
• Following this I will learn, rethink and pivot based on feedback