Is CSR a differentiator for businesses? Text 100 Hong Kong Senior Consultant, Erica Pompen, delivered a presentation on this topic at the AIESEC CSR 2009 conference in Hong Kong, on 19 June, 2009.

1. CSR as a
Differentiator
AIESEC CSR 2009 Conference
19 June, 2009
Erica Pompen
Senior Consultant
Text 100 Hong Kong

2. Text 100 fast facts
Our business
 Largest organically-grown global public relations specialist
 30 offices worldwide; 18 in APAC; 500 staff
 In Hong Kong since 1999
Our mission
 To help companies who use technology to gain competitive advantage
Our people
 A team of eight senior consultants with local, regional and global experience

3. Our approach:
CSR is a source of competitive advantage

4. The intersection
Company Issue or
VALUE
Strategy Cause

5. SMEs lack: SMEs have:
People/time Speed
Surplus funds Efficiency
Information on Commitment
CSR opportunities

6. Success requires: Challenges:
Creative & Long working
strategic thinking hours
Recruit & retain Competitive
high performers labour market

7. Text 100’s HR Policy includes
Text 100’s work life balance
2 ‘Duvet Days’/ annum
Part time / full time options
Generous annual leave
Secondments
Sabbatical leave
Summer time leave
Flexi-time
Global training programme
Internal awards programme
Work Life Balance Day

8. Text 100 ‘Duvet Days’
Every Text 100 employee is given two
‘Duvet Days’ each year to stay at home
when they are too tired to work. Trust
and understanding is required to make
it work and clear guidelines are in place.
 Consultants work long hours, yet creative thinking is
THE INTERSECTION key to individual and agency success
 Text 100 must recruit and retain high calibre staff
 Respected and engaged employees
 Higher retention than industry average
VALUE CREATED  Clear differentiation as an employer
 Media coverage and industry reputation

9. Twestival Hong Kong
On 12 February 2009, Hong Kong was
one of 202 cities around the world to
hold a Twestival, bringing together
the Twitter community for an evening
of fun and to raise money and
awareness for charity:water. Text 100
sponsored the event in Hong Kong.
 Twitter users and bloggers attending Twestival
THE INTERSECTION  Our clients want to influence this group
 Text 100 wants early mover advantage
 Sponsorship allows event to proceed
 Proceeds raised for charity:water
VALUE CREATED  Enhanced relationships with bloggers/Twitterati
 Text 100 clearly branded at event
 Strong media and social media coverage

10. Community Business
Community Business is a non-profit
organisation based in Hong Kong,
focusing on CSR. Mission to lead,
inspire and support companies to
improve their positive impact on people
and communities. Membership consists
of leading HK corporates. Text 100 is a
member and provides pro-bono
project-based communications support.
 Community business provides leadership on
THE INTERSECTION employee volunteering and work-life balance
 Text 100 can leverage its communications
expertise to assist Community Business
 Cooperative action on Hong Kong social issues
 Enhanced communication capability for Community
VALUE CREATED
Business
 Strong C-suite networking opportunity for Text 100

11. Committed and engaged employees
Sustained strategic and creative capability
Improved recruitment and retention
Differentiation and reputation benefits
Stronger networking
Committed contribution to issues/causes

12. Thank you
Contact:
Erica Pompen
Senior Consultant
Text 100 Hong Kong
erica.pompen@text100.com.hk
+852 2821 8694
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