Keynoting at the European Innovation Academy, Nice, France, July 2016. Community comes first …revenue comes second.

1. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
How Meaningful Community
Can Grow Your Revenues

2. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
Community is connection
THINGS YOU DO
HOW YOU IDENTIFY
YOUR INTERESTS
SHARED EXPERIENCES

3. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
Ways your customer community
can generate revenue for you…
TARGETED RESPONSES
REPURCHASES
BUY IN GREATER QUANTITIES
HELP OTHER BUYERS FIND YOU

4. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
94% TRUST PEOPLE OVER ADS
2.5x MORE LIKELY TO BUY
25% FASTER DECISION
27% LESS DISCOUNTING
12% FEWER LOST DEALS
Source: SiriusDecisions, thanks to Niti Agrawal of Stage 4 Solutions
#1 influence: word of mouth

5. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman

6. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman

7. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
Community comes first
…revenue comes second.

8. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
Engaged online communities
linked to higher revenue influence
Source: DNN Software
REPORTED
ENGAGED COMMUNITIES
64%
26%
REPORTED
REVENUE INFLUENCE
16% OR MORE
15% OR LESS

9. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
How do you grow community?
CAN YOU GET IT
TO SCALE ITSELF?

10. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
How did Product
Hunt build their
community from
the first 100
users to 400K
members?
Read more:
How We Leveraged Community to Grow Product Hunt from 40,000 to 400,000 Users in 4 Months
http://cmxhub.com/product-hunt-erik-torenberg-community/

11. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
Find why your first users are invested —
deliver on their motivations
PRODUCT HUNT USERS
Product enthusiasts
Founders & Makers
Investors
Journalists

12. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
Make deep connections
that don’t scale
…then keep building
your product & taking
care of your
community.

13. Anastasia Ashman
Topaz Ventures LLC, San Francisco
@anastasiaashman
Thank you!
In ❤ memory of Bunny,
my longtime assistant
EUROPEAN INNOVATION ACADEMY
ALL THE EIA STUDENTS, LECTURERS, MENTORS, & STAFF
ANNI SINIJARV
ALAR KOLK
KADI SINILO
MAHER HAKIM
HEDI KRONSTROM
ADINA FAIMAN
EGON SAKS
AJDA MUSTAFOVA TORDO
PAMELA DAY
BURC SAHINOGLU
UNIVERSITY NICE SOPHIA ANTIPOLIS
NICE COTE D’AZUR METROPOLIS

14. What’s the key ingredient to meaningful
revenue-producing community?
— RIGHT NOW —
Tweet your answer to me!
@anastasiaashman
#EIA2016Nice