Decisions of Operations Management Goods and Service Design Process and Capacity Design Location Decisions Layout Planning Job Designing & Human Resource Supply Chain Management Material Requirement Planning And Inventory Control Production Scheduling Managing Quality Maintenance Management

1. OPERATIONS MANAGEMENT
STRATEGIES
of
KEELLS SUPER

2. UCD13.1:OPERATIONS MANAGEMENT
(Group Assignment)
KEELLS SUPER

3. Overview
Company Background
Decisions of Operations Management
Keells Super
• Locations Decisions
• Layout Planning
• Supply Chain Management
Findings
Recommendations

4. Decisions of Operations Management
Goods and Service Design
Process and Capacity Design
Location Decisions
Layout Planning
Job Designing & Human Resource
Supply Chain Management
Material Requirement Planning And Inventory Control
Production Scheduling
Managing Quality
Maintenance Management

5. Company Background
 The leading supermarket chain in the country
 Currently having 45 supermarkets
 The wide range of products include,
groceries, essentials, meats, vegetables, fruits,
bakery, dairy, household.
 Home-ware such as linen, books, stationery,
pharmacy and beauty counters at selected outlets.

6. Locations Decisions
Proximity To Customer
Keells target all levels of customers.
Keels super start their new outlets within one kilometer
from main bus stand.
Business Climate
keells super has three competitors in Galle.
Keells could increase their high-end customer base due to
the parking facility.
Kaluwella area is consisting with no.of slow moving
businesses.

7. Infrastructure Facilities
Keells benefited all municipal infrastructure facilities
offered by Galle Municipal Council.
Quality Of Employees
Keells recruits their employees within 10km area of
outlet.
Locations Decisions

8. Locations Decisions
Safety
As the selected place situated in highly urban area
location safety is ensured for keells.
Environment
Galle area is highly affected from 2004 tsunami disaster.
Keells super layout floor build few feet above from land
level.

9. Layout Planning
This layout plan was mainly targets the customer’s
shopping time, Front shelves- morning needs such as
breakfast preparing solutions. ......... shelves- daytime
needs and general needs
Keells super Galle branch consists with 8 large two side
shelves and long wall shelves in side. Every main shelves
has six racks.

10. Layout Planning
These of shelves based on three dimensions.
Product type- Relative products are in one shelves according
to brand identification
Price- left to right price increasing order
Safety-most weighted products in bottom rows
Front of the layout are for products with special offers.
These front shelves easily attract customers at their
paying time.

11. Layout Planning
 This layout design has proper air condition system ,
proper light system and Front of the supermarket made
by transparent glasses
 Needed products are store in transparent refrigerators &
Fruits and vegetables are store in open shelves with
special cooling system to protect freshness.

12. Supply Chain Management

13. Types of supply chain management flows:Types of supply chain management flows:

14. Supply chain management PrinciplesSupply chain management Principles

15. Keel’s Method of Managing the Supply Chain

16. Keel’s Method of Managing the Supply Chain

17. Findings
Location of Keells Super Galle outlet is relatively far from
crowded area of the city.
Lack of supportive business around the Keells outlet is
huge problem for customer attraction.
This outlet faces to A2 Colombo-Galle main road. Under
new road development project increased the width of the
road and separated road into two lines using concrete
line.
There is no any bus stop within 400 meters to both Galle
and Colombo sides.

19. There are no powerful identification signs in Building
Maintenance of layout standards are broken in some
places.
Due to standards, outlet could not get maximum benefits
from glass front windows.
There are issues in appointing new suppliers and new
products.
Findings

20. Recommendations
Mother company of Keells Super has solid base in
Sri Lankan market.
Rearrange spaces for fast moving products
Place shelves near by the front glass window and
entrance to attract more customers.
Appoint employee to maintain order of product
placing according to standards.

21.  Give more attention to save international
standards of product placing instead of store
opposite products in same shelves.
 Just in time supply method is most suitable for
this type of supermarkets.
 Make time saving and flexible method to appoint
new products and suppliers.

22. Our Crew
 Kushara M.H.J.
 Liyanage D.R.U.
 Medagoda T.M.
 Maduwanthi A.W.N.
 Ruwangi H.A. Tharushika
 Withanawasam A.S.U.

23. This is the time for
Questions.

24. Thank You all for
lending us your kind
ears!