Leslie Pascaud, Added Value’s global director of Sustainable Marketing Practice, was in South Africa in October 2010 as one of the keynote speakers at the second annual Brands and Branding for Good Conference. In this presentation, Leslie looked at the role of innovation in moving businesses forward to a more sustainable future. For more information contact kate.wolters@added-value.co.za or visit www.added-value.com. More about the conference can be found at www.brandsandbrandingconference.co.za.

9. Developing new ideas for products and services through sustainable innovation Branding For Good South Africa Conference – 13.10.10 Confidential

10. Developing new ideas for products and services through sustainable innovation Branding For Good South Africa Conference – 13.10.10

13. The future of innovation is… sustainable

14. Hybrid organisations pursuing new forms of blended value: both financial and social returns on investment

15. Starbucks Betacup

16. Unilever: hygiene education

17. Sustainability in South Africa

20. South Africa today: a ramping up of green and socially responsible initiatives

23. The difference between innovation and sustainable innovation? Includes an impact assessment up front Dials down the fluff, dials up reality Greater importance is given to stakeholders/opinion leaders The process is more iterative to ensure product/service reality delivers on objectives We take a slightly different approach to consumer input to avoid over-claim and address sensitivity to greenwash 1 2 3 4 5 Branding For Good South Africa Conference – 13.10.10 Confidential

24. Thank you For more, contact Leslie Pascaud [email_address] or visit www.added-value.com Sign up for our Branding for Good News at www.added-value.com/Source/Newsletters