3. CAMPAIGNS IN 3 EASY STEPS
Set up Launch Track & optimize
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4. 20 APPS ACROSS FACEBOOK & TWITTER
Fan Acquisition Engagement Conversion
400% increase in daily fan growth, 13,000 votes per Photo Contest 8% click-to-purchase
14,500 emails collected per campaign conversion rate
campaign
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5. ETSY CASE STUDY
Etsy uses Look Book to showcase
products and drive traffic to their
ecommerce site
Over 500,000 campaign views
Drove 45,000 visits to their site in 3 months
9% conversion rate
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10. VIACOM’S LOGO TV CASE STUDY
Logo TV uses Categories & Fan
Database to identify and replicate their
most popular content across 30
Facebook pages
Increased number of active fans by 17% in
one week
Drove a 195% increase in fan loyalty
Doubled their PTAT score in one month
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11. THE SOCIAL DATA COLLECTED
Campaign Apps Categories & Posts Fan Database
User-submitted Data: • Categorization of Timeline Posts • Categories interacted with –
• Name • Post Database segmentation
• Email address • Reach • Engagement, influence, loyalty
• Physical address • Clicks • Offerpop campaigns participated in
• Phone number • PTAT • Likes, shares, comments, posts to
• Purchase intent • Virality Timeline
• Opt-ins • Facebook name, profile photo,
country, gender
Facebook Profile Data:
• Location
• Age & birthday
• Likes Data Brands Can Export
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12. LEVERAGE DATA ACROSS MARKETING CHANNELS
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Actionable Social Marketing
