GET THE RESOURCES MENTIONED:
http://www.thedatabasediva.com/?attachment_id=4288
Publishing an email newsletter is a no-brainer marketing decision. But few companies ever get around to it because they seem to take too much effort to create and maintain.
Are you thinking, "I hate getting so many spammy email newsletters in my inbox!" Of course you are! Who doesn't? But what if your newsletter became THE ONE that customers and prospects stopped what they were doing to read?
Is that even possible?
YES! Readers of The Database Diva's Award Winning email newsletter, for example, contribute thousands of dollars to our top-line revenue each year. They even write us when they don't receive it to be sure they're still on our list!
For this Swiftpage training, we'll show you our top 10 ways to create readable business boosting email newsletters.
Here are just a few of the 10 you'll learn:
* How to copy a Swiftpage template, add your images, "look and feel", then send to contacts in your ACT database
* Tips for adding new subscribers to your newsletter list
* Free resource for finding top trending articles to demonstrate to readers that you are the SME of your field (especially if you're not a writer. This is a $500-$1,000 value over hiring copywriters!)
* How to get extra mileage and exposure for your newsletter by featuring it on your website and social media platforms--with only minutes more of your time
* A successful email newsletter case study you can steal and tweak for your company
* Need a Swiftpage free trial: http://www.thedatabasediva.com/swiftpage
* Not sure Swiftpage is the right email service provider for you? http://www.thedatabasediva.com/outgrown-act
3. 3
Agenda
Benefits of an email newsletter
Content ideas
Design ideas
ACT Database Prep
Sending, Tracking and Reporting
Resources
4.
5. 5
eNewsletter Benefits
1. Stay top-of mind with customers and prospects
2. Sell more thru upsells and cross sells
3. Generate new leads / Increases the size of your database
4. Get more referrals
5. Promote yourself as the go-to expert in your field
6. Get media coverage
7. Increase website traffic
6. • Stephen Trentmann, Sales Manager,
Washington Missourian
• 6 years uninterrupted monthly
editions
• Average 5-12 new quote requests
each time
Success!
7.
8.
9.
10. Watch this 3-Min. Video on types of email marketing:
www.TheDatabaseDiva.com/treasure-triangle
Email Blast E-Newsletter
Drip Marketing
12. Subject Matter Expert
Opinion on Key Industry
Issue
Special Report
Resources List
Checklists
“Best of” Lists
Top 5 / Top 10 Lists
Cheat Sheets
Hot Tips
How To’s
Free Consultation
Key Employee Interviews
Digital Downloads (Audio,
Podcast, CD, e-Book, etc.)
Product/Service Special
Case Study
Customer Spotlight
Mistakes (Top 3, Top 5, Top 10)
Q & A or FAQs
Review a Product / Service / Event
Special of the Month
Surveys
Easy Content Ideas:
13. Request for Interview
Subject Line: I'd like to interview you for a feature article
[[First Name]],
Thanks for accepting my request to interview you for a case study about [[Company]]’s experience with drip marketing.
I’d like to interview you by email, and then write an article from your answers. The article will appear on my blog and then will be
distributed to all my social media networks and in my newsletter.
I am very proud of the work you’ve done on your database and the success you’ve had. I’d like to share your effort with my other
prospects and clients as a way to inspire them to start their own drip marketing campaigns.
I know you’re very busy, but if you could answer these questions for me, I’d greatly appreciate it! (Is 5 business days enough time for you
to do it?)
You can just hit reply and type your answers underneath the Qs if that’s easiest.
Interview Questions
1. Tell me about [[Company]]. Where does your company fit in its marketplace? What’s your role in the company? How long have you
been in this role? What size is your database? How long have you been using ACT/Swiftpage? (Just a couple of sentences for frame of
reference for readers).
2. When we first started working together on your drip marketing, do you remember why you wanted my help? What business problem
were you trying to solve? Why couldn’t you do it on your own? (OK to give background on what you were doing/did before)
3. What did [[Company]] do to help you with this challenge?
4. What were your results (good or bad)? Were there any surprises in the process we used or with your results?
5. What’s the “next step” you want to tackle with your database marketing?
6. What 3 tips would you give to other database marketers?
7. Would you please send me a mug shot? Or may I copy pictures off your website?
Warmly,
Lori Feldman
314-485-4350
19. 21
eNewsletter Compelling-O-Meter
Create a Swiftpage SPF Record (Resources)
Set publishing schedule
Each issue sent same day, same time
Test to see what days / times work best for your readers
Expected – Missed if readers don’t get it
Use the same “From Email” and “Display Name”
Fun / Forward-Worthy
Subject Line: Test variations to see what gets highest opens
41. 10. CAN Spam Laws
US Policy:
http://en.wikipedia.org/wiki/Can_Spam
New Canadian Law:
https://www.ic.gc.ca/eic/site/ecic-
ceac.nsf/eng/gv00521.html
42. More Swiftpage Training:
• 25 Hacks & Shortcuts - $10 OFF with Promo Code
• Top Tips & Tricks - $10 OFF with Promo Code
• Surveys & Web Forms - $10 OFF with Promo Code
• (FREE) 7 Ways to Use Drip Marketing in Your Business
www.TheDatabaseDiva.com/Events
PROMO CODE: Diva10