1. SIGNAL vs NOISE
© Thomas O’Duffy 2014. All Rights Reserved.

2. Thomas O’Duffy
@thomasoduffy
Growth Hacker & Strategist
© Thomas O’Duffy 2014. All Rights Reserved.

8. “We live in an over
communicated society”
Al Ries & Jack Trout, 1981

9. TOTAL
INFORMATION

10. MORE
CHOICES
SELECTIVE
ATTENTION
© Thomas O’Duffy 2014. All Rights Reserved.

11. AWARENESS
SKEPTICISM &
DISTRUST
© Thomas O’Duffy 2014. All Rights Reserved.

13. BEHAVIOUR:
Motivation Ability Triggerx x
Source: B.J. Fogg

14. RAS:
BRAIN
AUTO-FOCUS
MECHANISM
© Thomas O’Duffy 2014. All Rights Reserved.

15. Source: Nir Eyal

17. Modern
marketing
is like
kick-ups
© Thomas O’Duffy 2014. All Rights Reserved.

18. Kick your message to
the top of your
customers mind
(& fight gravity)
YOUR MESSAGE
© Thomas O’Duffy 2014. All Rights Reserved.

19. WORTHWHILE SOLUTIONS:
Effectiveness Efficiency Adherencex x
Source: Tim Ferriss

20. MAKE IT EASY
SO YOU CAN
FOCUS ON WHATS
IMPORTANT
© Thomas O’Duffy 2014. All Rights Reserved.

21. Get your message to
the top of your
customers mind
until it stays by itself
YOUR MESSAGE
© Thomas O’Duffy 2014. All Rights Reserved.

22. Thomas O’Duffy
@thomasoduffy
Growth Hacker & Strategist