Seasonal Marketing for your business

1. Seasonal Marketing
2014

3. Seasonal Marketing
• What do we mean when we say
‘Seasonal Marketing’?
• Some examples of ‘Seasonal Marketing’
• What can we do?
• Get it right, if it doesn’t feel right, don’t
do it.
• What calendar dates should we
consider?
• When we need to think about it?

4. Key Calendar Dates
Seasonal Marketing is a term used to describe to how we can differ our marketing activities
based on the time of year.
Whilst there are obviously four seasons to the year, as part of a seasonal marketing strategy
we should think about key calendar dates within these seasons.

5. Seasonal Marketing

6. Right Place, Right Time
• Released on September 18th

7. Right Place, Right Time (Wrong Product!)

8. Christmas

9. Christmas

10. Year After Year

11. November 8th
Year After Year

12. Linking In Social Media

13. Linking In Social Media

14. Linking In Social Media

15. Linking In Social Media

16. Simple, Yet Effective

17. SMBs

18. SMBs

19. SMBs

20. SMBs

21. How To Link

22. How To Link
Personal
Development
Manager
Sports Clothing
Nutritionists
Sports Centre
Stationers Holiday Home Owner
Charity
Electronics
Supplier
Clothes Shop

23. Valentines

24. How To Link

25. Get It Right
Why have the co op got a
christmas song on their
advert!
Is the Co-op advert seriously
playing a Christmas song
#itsthemostwonderfultimeofthey
ear what the hell! Its the
summer!!

26. Planning

27. Seasonal Marketing
Event Date Start thinking
New Years Day 01/01 Mid November
Burns Night 25/01 Mid January
Valentines Day 14/02 Beginning January
Shrove Tuesday 17/02 Mid January
Chinese New Year 19/02 Mid February
Mothers Day 15/03 Beginning March
St Patricks Days 17/03 Beginning March
Daylight Saving Time 29/03 Mid March
Easter 05/04 Beginning March
St Georges Days 23/04 Beginning April
May Day 04/05 Mid April
Spring Bank Holiday 25/05 Mid May
June Solstice 21/06 Beginning June

28. Seasonal Marketing
Event Date Start thinking
Fathers Day 21/06 Beginning June
Summer Bank Holiday 03/08 Mid July
Back to School Early Sept Beginning August
Halloween 31/10 Mid September
Movember November Beginning October
Guy Fawkes Day 05/11 End of October
Christmas 25/12 Beginning November

29. Thank You For Listening!