22. “If traditional retailers hope to survive, they must
embrace omni-channel retailing and also transform
the one big feature internet retailers lack - stores -
from a liability into an asset”
Darrell Rigby “The Future of Shopping”
Harvard Business Review
30. ‘PAYPAL FOR AWESOME DELIVERY’
Shutl is a branded option offered within checkout alongside existing
fulfillment methods
31. ‘PAYPAL FOR AWESOME DELIVERY’
Shutl takes retailer data, returns price & promise for world’s fastest most
convenient delivery
32. ‘PAYPAL FOR AWESOME DELIVERY’
Available 24/7 & can be offered for similar price to standard delivery
33. Shutl generates a quote
from each relevant carrier
within platform
Optimum picked based
on price & quality rating
SHOP
££
£££
£
££
£
£
34. On checkout, delivery sent via API into
chosen carrier’s transportation system
Courier collects from nearest
store and delivers to shopper
SHOP
££
35. GPS TRACKING COMES STANDARD
Shutl takes GPS from courier in real-time and serves up tracking page
36. Delivery status updated in
real-time, performance
compared against SLA &
carrier quality rating updated
Better performing carriers
get more deliveries & can
demand higher prices
37. FEEDBACK
Shutl sends feedback email to consumer seconds after they have received
delivery asking to rate qualitative aspects of experience
40. +300% NPS.
23% of Shutlers would not otherwise
have purchased that session
+30-100% typically
WHAT ARE THE RESULTS?
41. 5 Branding Guidelines
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0Y0 K70
@ 70%
Rich and Influential
8.2% vs 3.6%
Young and Liberal
43.9% vs 8.5%
Young singles
Degree level education
Ethical products
Succesful
Substantial Wealth
Luxury Items
2.3x 5x
Demographics: over-indexing
42. 5 Branding Guidelines
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0Y0 K70
@ 70%
Most coveted by marketeers as
highest spending demographic
The hardest to reach, and have the
highest Cost Per Acquisition
Demographics: over-indexing
