Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
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1. Netbook Platform RSP Training
Netbook Platform for ‘08
Value
Proposition
<DATE>
<BY: >
May 2008
Mobile Platforms Group Marketing
1
2. Complementary Sales Tools & Assets
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The following netbook-related materials are also available for your use:
Document & Link
Format
New Rev
File Location
Netbook Selling Guide for Field & OEM Customers
PPT
TBD
SMCR
Netbook 30.3.30 for Field & OEM Customers
PPT
June
SMCR
Intel® Atom™ Processor Marketing Overview Presentation
PPT
TBD
SMCR
Netbook Processor/Platform Brief for Field & OEM Customers (public at launch) SMCR (intel.com at
PDF
Minor edits
- late May
launch)
Intel Internet device processor family direct sample copy
PDF
TBD
SMG Messaging Central
Q2’08 NDA Consumer Sales Guide
PDF
TBD
SMCR
Brand Communication Package for Intel® Atom™
processor
PPT
N/A
SMCR
Intel Confidential
*Other names and trademarks can be claimed as properties of others
3. Complementary Sales Tools & Assets
remove this slide prior to presentation
•
•
•
•
•
Purpose of this Guide
The positioning guide is intended for training OEMs, channel and RSPs using nonNDA guidelines.
It is not intended to be used with end-user consumers or in retail (e.g., as collateral,
tear sheets, merchandising, etc).
How to Use this Guide:
The guide is approved for non-NDA use with the following restrictions:
–
The material may not be posted on a public website or posted on retail stores or shared with
end consumers. If any use beyond the approved non-NDA use is desired, you must get
approval from your local or business unit PR, marketing and or legal per business unit
process.
•
•
View in presentation mode, and do not delete legal information slide.
Speaker notes are included
•
•
Shelf life:
The information in this document is valid for content published from May 23, 2008
through September 26, 2008. New products or information introduced during this
period may result in an update to this document or a Q & A published separately.
Intel Confidential
*Other names and trademarks can be claimed as properties of others
4. Introducing the Intel® Atom™ processor.
Built with the world’s smallest transistors 1.
• Intel® Atom™ processor, new
groundbreaking low-power architecture
• Designed for small devices with long
battery life
• Built on Intel® 45nm technology
(47+ million transistors on a single chip)
• Supports Intel® Core™2 Duo processor
instruction set to provide a robust
Internet experience
¹ Processor comparison based on current Intel® architecture products. Transistor comparison based on 45nm processors in
production.
Intel Confidential
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5. But before we move on…
Let’s ask a few simple questions…
Intel Confidential
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6. Question: What do you recommend to your customer?
Motorcycle
Car
or
or
Maneuverability
Or Capacity?
Gas Stove
HiFi Speakers
PC Speakers
Basic Needs
Or A Full Experience?
Economy
Class
Multi-Cooker
or
Business
Class
or
Single Usage
Or Multi-functions?
Basic Or Luxury?
Answer: That depends on…
Intel Confidential
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7. … what their needs are!
Motorcycle
Car
HiFi Speakers
PC Speakers
or
or
Number of Passengers?
Traffic Conditions?
First Time Buyer?
Demanding Expectations?
Gas Stove
Economy
Class
Multi-Cooker
Business
Class
or
or
Single Focus Tasks?
Multitasking?
Budget Limits?
Different Needs Have Different Solutions!
Intel Confidential
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8. Is Intel selling other
kinds of products?
Intel Confidential
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9. Answer:
NO
but Intel® Atom™ processor has enabled a
new class of devices called NETBOOKS
and you need to know the difference with
what you have been selling so far NOTEBOOKS
AND
Netbook
Notebook
Intel Confidential
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10. What is a Netbook?
Small, simple and affordable
devices to connect to
the Internet powered by the
Intel® Atom™ processor
Intel Confidential
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11. A New Category of Devices
Want the “Best Internet
Experience in Your Pocket”?
Want Simple and
Affordable Internet Use?
Get a Mobile
Internet Device
Get a Netbook
Infotainment,
On the Go
Target SPP
MID: >$800*
Internet use
Want a Richer, Fuller
Experience?
Get a Notebook
or a Desktop
Entertainment, Productivity
and Multitasking
Target SPP
Netbook: >$250*
* Prices are US $ and are just indicative and can vary from Country to country
Intel Confidential
*Other names and trademarks can be claimed as properties of others
Target SPP
Notebook: >$600*
Desktop: >$400*
12. Netbook Platform for 2008
Intel® Atom™
Processor
Intel® Chipset
Intel® Atom™ Processor N270 (Diamondville)
•Based on Intel’s 45nm Hi-K Metal Gate Process Technology
•1.6 GHz
Intel® Atom™
Processor N270
•533 MHz FSB
•512k L2 Cache
•1 Core; 2 Threads
Mobile Intel® 945GSE Express Chipset (Calistoga)
• 133 MHz Core Frequency
• Intel® Graphics Media Accelerator 950
• Single Channel DDR2 400/533 Memory Support
945GSE
ICH7-M
Intel Confidential – INTERNAL ONLY
*Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.
13. Netbooks In Your Life
Discover the
Internet
Bring the Internet
With You
Blog and Surf
Email and Chat
Social Networking
Small and Light
Long Battery Life
Wireless Connectivity
Learn on
the Internet
Get Started with
the Internet
Homework
Research
Online News
Easy to Use
Affordable
First Time Buyers
Now Everyone Can Connect, Learn and Share
Intel Confidential
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14. Notebook or Netbook?
Let’s help your customers make the
right mobile choice!
Intel Confidential
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15. Form Factors
Notebook
Netbook
”
-17ay
14 spl
di
Multiple
Form Factors
”
10 ay
7- pl
dis
Optical Drive
Small & Light
Flash storage and or Harddrives
upto 80GB, optional external
opticals, smaller keyboard
Larger Harddrives, HD/DVD drives
Intel Confidential
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16. Netbooks and Notebooks
- Complement Each Other
Create, Edit and Store Content
on Notebooks
• Edit Photos
• Rip Music
• Encode Videos
View Content
Anywhere
with Netbooks
• View Photos
• Stream Music
• Watch Online Videos
Intel Confidential
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17. Ask your customer what they need before making a
recommendation
If no or not sure, here are some scenarios
where a notebook would be better:
• First time PC buyer?
• Simple Internet use?
• Greater portability?
If yes, then a
netbook is a great
choice.
• Multitasking performance
• Great 3D experience
• Greater upgradeability
• Install applications
• Do so much more!
Intel Confidential
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18. User Experience Differentiation
Netbooks
Notebooks
Content Consumption
Content Creation & Editing
Basic Computing Applications
Install Advanced Software
Listening to Music
Photo Viewing
Video Viewing (Streaming)
Voice over IP
Instant Messaging
Playing basic Online Games
Email
Social Networking
Download, store and listen to Music,
• All the capabilities of netbooks PLUS:
play CDs
• Install Software
Edit, store photos, videos
• Download, store and listen to Music,
play CDs
Watch DVDs
• Edit and store photos & videos
• Watch DVDs
Video Conferencing,
• Video-Conferencing
Richer web surfing experience
• Richer Web Surfing Experience
• Open,richer, interactive & installed games,
Play edit, and store large files
• Install and play richer interactive
Open, edit, store large files,
games
• Multitasking
Multi-tasking
Intel Confidential
*Other names and trademarks can be claimed as properties of others
19. Netbook vs. Notebook
Netbook
Notebook
Multi-purpose PC
Purpose built for Internet use
Performance for Multi-tasking, Content
Creation, Intense Workloads & Internet
Web: Learn, Communicate, Play &
View
Entertainment, Productivity & Rich
Web
Compact form factor
(7-10” screen)
Range of form factors
(> 10” screen)
ez S
i
e gas U
Device for Internet
ec r P
i
~$250 -$350 *
* Prices are US $ and are just indicative and can vary from Country to
country
$400 and above *
ec or P
nar B
Includes: Core™2 Family includes Dual Core & Single
Core Ultra-low Voltage and Dual Core Low Voltage
Intel Confidential
*Other names and trademarks can be claimed as properties of others
20. Call to Action
Netbooks are small, simple and affordable
devices for the Internet powered by
the Intel® Atom™ processor
Fits Your Life
Fits Your Lifestyle
Recommend
Netbooks to:
Beginners looking to
enrich their learning
with the internet
experienced users who
want portability to connect
anywhere all the time
Get Started and Get Going with a Netbook!
Intel Confidential
*Other names and trademarks can be claimed as properties of others
22. Intel has the Right Processor to meet your
Mobile Needs
Intel understands that mobile users have unique needs and has developed different
processor technologies to meet these different needs.
Notebooks
Mobile Internet Devices
Netbooks
Complete mobile PC –
best choice for most
customers
Purpose-built computing
device for ultra-mobile
users
Great companion or
starter device for easyaccess to the web
Provides the richest,
most complete mobile
experience
Puts the full Internet
experience in your
pocket
Designed for simple
Internet-focused
activities
Intel Confidential
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23. Intel-powered Classmate PCs
- purpose-built for education
The Netbook Platform for ‘08 enables a simple and
affordable platform for Internet-centric usage
models
Classmate PC Category is a sub-set of the Netbook
Platform for ‘08 that is focused on a specific Usage
Model area (Education)
Kid/Classroom
Friendly ID
Custom
Education
Software
Rugged Design
Water Resistant
Keyboard
Intel Confidential
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24. A netbook is not a notebook replacement
Notebook usages
Simple
internet
Netbook
usage
and more…
Advanced
Internet
Creativity
Gaming
Upload
photos
or video
Create
photo
albums
Play mainstream
games
Rip a
CD
Maintain
a
budget
Watch
HD
video
Create
SD or HD
videos
MMORPG
(online)
games
Watch a
DVD
Complex
school
projects
Maintain
a blog
Digital
Content
Creation
Play
RPG/FPS
games
Stream
media
Word
processing
Download
video
Edit
photos
LAN
parties
Watch a
High-Def
movie
Taxes
Entertainment Productivity
Intel Confidential
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25. MID & Netbook Positioning
Mobile Internet Devices
Positioning
The Best Internet
experience in your pocket
Netbooks
Simple and affordable
Internet- use
What’s The Same
Technology
OS
Intel® Atom™ Microarchitecture
Primarily Linux*, Some Windows*
What’s
Different
Size
Usage
Target Users
Price
Weight
Battery Life
Wireless
Intel® Atom™ Microarchitecture
Linux* and Windows*
4.5”-7” screen (most <6”)
“In hand” usage
Those who want access to full internet
on the go - Gen Y, Active Parents and
Mobile Professionals
>$400
As light as ~250g
As long as ~6 hr
WiFi + WWAN, GPS, BT
7-10” screen
“Sit down” usage
(1) Introduction to computing for 1st
time buyers/users (2) Secondary device
for Internet use
Target $250 SPP
As light as ~2lbs
As long as 4+ hr
WiFi
Device Examples
25
Intel Confidential
*Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.
Notas del editor
Note: Change visual to local currency as needed Key Takeaway: The new Intel® Atom™ processor was designed ‘from the ground up’ for simple, Internet-centric devices. This new technology has the ability to open a new era in mobile computing and offers more types of devices for mobile users to stay connected. Intel® brings to life a new class of affordable, easy to use Netbooks and Mobile Internet Devices (MIDs). These simple devices are focused on an Internet-centric user, designed for tasks such as browsing, photo sharing, video viewing, and social networking. What is the Intel® Atom™ processor? Intel has extended our architecture, using industry-leading 45nm, Hi-K chips to drive the Internet-focused market with low power, low cost technologies. The Intel® Atom™ processor (formerly “Silverthorne” and “Diamondville”) enables a new class of Mobile Internet Devices (MIDs) and simple, affordable Internet-centric computers, next generation CE devices, and more - putting the best computing technology in your pocket. The Intel® Atom™ processors: designed from the ground-up for low-power and high performance. With screens ranging from 10 to as small as 5 inches, Intel believes these new class of MID and Netbook devices will enable unprecedented Internet access to e-mail, videos, television, games, music, pictures and even office applications, to provide users with unprecedented Internet access and content. MIDs (Mobile Internet Devices): ultra portable, pocket-sized devices, like Apple’s iPhone*. Customers want a supplemental device to access the Internet for staying on top of work and personal lives. Attractive for mobile workers, parents and globe trotters. MIDs can be used for calls, taking/viewing pictures, texting, chatting, e-mail, net browsing, and as a GPS system. MIDs are primarily aimed at consuming content, not creating it. Netbooks are a new category of Internet devices that look similar to a very small notebook with a keyboard and smaller ~10” screen. These are made possible by a new generation of low power, low cost processors, like the n ew Intel ® Atom™ processor. The Intel ® Atom™ processor was designed for these simple, Internet-centric devices. They offer a great solution for Internet access at an affordable price, without the hassle of maintaining and updating software. Like Mobile Internet Devices (MIDs), they don’t typically have a CD/DVD drive. Instead, they come with pre-installed, software running on the Linux or Vista operating system. The small size , long battery life and lower price makes Netbooks a great choice for customers looking for a secondary device for family members or travel. Netbooks are best for consuming content and Internet-centric applications like accessing and working on social networking sites like MySpace*, FaceBook*, YouTube*, and for simple online games. Netbooks can also be used for travel or for note taking in classrooms, and other educational uses by adults or children.
Is Intel getting into the vacuum business???
No, we’re not entering a new business. But this analogy of upright and handheld vacs helps to illustrate a similar opportunity brought about by the introduction of netbooks. We are confident that the right solution for many of your customers is to have both notebooks and netbooks in their home. Lets spend a minute defining what we mean by “netbook”.
Netbooks represent a new category of affordable mobile computing devices purpose-built for simple online usages. The ‘new category’ aspect is important to convey, since netbooks really are not designed to be used in the same way as a notebook. Notebooks have a richer feature set, better performance, and therefore more capabilities. We’ll talk about more about what differentiates a netbook from a notebook in a minute.
And no matter what you want to do, Intel has the very best solution! If you want the very best PC experience, purchase a Centrino2 and Core2Duo based PC. They allow you to not only consume content on the internet but also encode HD video, run multiple applications at the same time, transcode and post a video youtube very quickly If you want the best Internent experience in your pocket, our recently announced Centrino Atom processors are the perfect solution If you want affordable, simple devices, the Intel Atom processor in the form of a netbook or nettop is the perfect solution
Notebook or netbook? This is a new question which has come about very recently in large part as the result of Intel’s innovations in the areas of low power and the world’s smallest microprocessor design. However, there are some critical differences between netbooks and notebooks, so we’ll use this positioning guide to help you talk to consumers about the different capabilities of each.
Now, some final considerations before recommending a netbook. Is your customer reasonably confident that they are just looking for a device for simple online usages like the ones we’ve discussed? Then by all means, netbooks are a fantastic choice! However, in addition to the specific usage examples we just talked about, there are other questions that you may want to ask your customer in order to help them choose the right portable: Is this their first device for using the internet? Help them understand that netbooks are a great introduction to computing, but a full-featured notebook offers more possibilities as they expand their knowledge and comfort level. Think of it as future-proofing their purchase… Do they have a child leaving for college in the near future? Even if their current usage is restricted to simple online usages around the home or while traveling, a child’s computing needs grow exponentially when they move on to higher education. Purchasing a notebook now gives the parent the option of sending it along for the educational ride. Do they foresee any multitasking in the future? There are many examples, but generally the greater processing power of a notebook will make for a better multitasking experience. The internet is a limitless source of content – do they foresee uploading to or downloading from the web? If so they’ll need the storage capabilities of a notebook. Almost as limitless is the supply of software applications. If they think they’ll want to load applications in the future – they’ll need a notebook.