What you learned last year about Social Media may not apply today. In fact, we’re pretty sure it doesn’t. Get the latest on Facebook, Twitter, Google+ and emerging social media outlets.

2. THE
KARCHER
GROUP
+ Social Media: The Late and Great

3. SOCIAL
MEDIA:
1. WEB MARKETING RECAP
2. MY SOCIAL SETTING
3. THE ROUNDUP
4. I’M LONELY
5. SOME Q’S, SOME A’S

4. 1.
Web Marketing
Recap

5. CONVENTIONAL VS.
UNCONVENTIONAL

6. + CONVENTIONAL
• Safe • Expected
• Easy • Fearful
• Quick • Cliché
• Traditional • Fragmented
• Comfortable
• Unquestioned

7. +UNCONVENTIONAL
• Educated • Energy
• Creative • Thrilling
• Curious • Aggressive
• Mysterious • Adventurous
• Fascinating • Surprising
• Informative • Integrated
• Effort

8. + YOUR
APPROACH TO
THE WEB

9. IT’S NO LONGER LINEAR

11. + Tell them, tell them
what you told
them, tell them again.

12. + Tell the ‘right’ them,
Tell them about it ‘clearly’
tell them how it’s ‘relevant’

13. 2.
Your Social
Setting

14. Consumers are getting their
news and information through
numerous sources of SoMe–
Which ones are relevant for your
business?

17. Social Media and it’s purpose
Build relationships!
• Get to know your prospects/customers
informally
• Journalists are monitoring
• Respond to negative experiences
A proven traffic generator
• Drive traffic to your site
• Search engine rankings (SEs like frequently
updated content)
Be recognized as an expert

18. Social Media and it’s purpose (cont.)
Repurpose Content
• Publish PR on your website
• Republish Online PR or point visitors to PR
Marketing
• Test out thoughts/ideas
• Special offers
Cost effective – not much expense
It’s fun!

19. How SoMe is changing Business
+ Makes Business more authentic
+ More intimate and personal
+ Makes it more transparent
+ Keeps business honest
+ It’s now a two-way conversation, business to
consumer and vice versa
+ Adds a new dynamic to relationship building

20. 3.
The
Roundup

21. LinkedIn

23. Google+

26. Twitter

29. YouTube + Vimeo

31. Flickr

33. Blogs

34. Tumblr

36. Social Bookmarking
(Delicious)

38. Foursquare

41. Yelp + UrbanSpoon

45. Quora

47. Social site attributes
+ Product Ratings
+ Reviews

48. Facebook

50. LANDING TABS
+ Request likes
+ Provide multiple doors for interactionl
+ Keep it current
+ Link to custom applications if you have them
+ Stick to the point
+ Keep it fun

55. 4.
Social is not
a stand alone

56. MIX IT
WITH OTHER
CHANNELS

57. MEASURE
• Facebook Insights
• Third party tools and apps
• Radian6
• Trackur
• Klout
• SocialOomph

58. THANK
YOU
Any Questions?
Josh Best • josh@tkg.com