A case study featuring the use of FrontFlipt

1. Case-Study: How McDonalds used Mobile
Engagement Platform Front Flip to promote a
new product and reward customer’s in-store
This case-study was kindly supplied
by the Location Based Marketing
Association (LBMA) – A partner of M In
for Mobile for the “Mobile association
Engagement in Retail” event (Sept with
13-14, Denver) For more information
visit: www.mformobile.com/retailusa

2. Case-Study: H ow McDonalds used Mob ile Engagement
P l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd
customer’s in-store
Front Flip enables you to build strong customer relationships based
on fun, trust and mutual value. Our Customer Engagement Platform is
for any business, anywhere—from the shop on the corner to the
global brand.
With Front Flip, you’ll delight your customers with instant prizes they
can redeem at your location. Then you can reach out to your
customers later by sending targeted gifts to their mobile phone.

3. Case-Study: H ow McDonalds used Mob ile Engagement
P l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd
customer’s in-store
THE
PARTNERSHIP

4. Case-Study: How McDonalds used Mobile Engagement
P l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd
customer’s in-store
Why use FrontFlip? What problem where you trying to address
A: We did it to open a new way to get our customers to try our new
products. We get reports from McDonalds that tell us a percent of
people that are aware of the new product and percent that have tried
the product. We usually have much opportunity in the new trial
percentange and this seemed like a great way to have the customer
win the product to try.

5. Case-Study: H ow McDonalds used Mob ile Engagement
P l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd
customer’s in-store
What was the length/duration of the campaign period?
Number of locations covered
A:Started in May and still on going. 8 locations in
northern Colorado.
.

6. Case-Study: H ow McDonalds used Mob ile Engagement
P l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd
customer’s in-store
What were the objectives/goals of the campaign
A: To increase trial of new products

7. Case-Study: H ow McDonalds used Mob ile Engagement
P l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd
customer’s in-store
Results (did you increase foot traffic, dwell time,
loyalty, etc.) By How Much
A: We did a gift campaign for our new
Chocolate chip frappe and had 15% of our
customer base with FrontFlip to try the product
for free. Helped increase sales of the product
after the promotion was over.

8. Case-Study: H ow McDonalds used Mob ile Engagement
P l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd
customer’s in-store
I would recommend FrontFlip to anyone
looking to increase repeat business or
increase new product traffic.

9. Case-Study: H ow McDonalds used Mob ile Engagement
P l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd
customer’s in-store

10. Case-Study: H ow McDonalds used Mob ile Engagement
P l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd
customer’s in-store

11. Case-Study: H ow McDonalds used Mob ile Engagement
P l a t f o r m F ro n t F l i p t o p ro m o t e a n ew p ro d u c t a n d rewa rd
customer’s in-store
This case-study was kindly supplied by the Location Based Marketing
Association (LBMA) – A partner of M for Mobile for the “Mobile
Engagement in Retail” event (Sept 13-14, Denver) For more
information visit: www.mformobile.com/retailusa