The Evolution of the Visual Web

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The document discusses the rise of the visual web and key drivers that are contributing to its growth. It notes that the rise of the mobile web, easier content creation and distribution, and the fact that everything is now considered content are fueling more visual content online. It provides statistics on the growth of platforms like Facebook, Pinterest, and Instagram and advises brands to develop a visual content strategy, create content and context, leverage user-generated content, cascade content across platforms, and explore the emerging visual ecosystem.

Empresariales Tecnología

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The Evolution of the Visual Web
Lauren Thomas
@HelloLT
Image via Big Stock Photos

2 of 20
Why is the visual web gaining steam?
Image via Picky Wallpapers

3 of 20
Key Driver:
Rise of the mobile web

4 of 20
Key Driver:
Easier content creation + distribution
Image via Lookout Mobile Security

5 of 20
Key Driver:
Everything is content
Image via iStockphoto, AleksandarNakic

6 of 20
Key Driver:
Know what I meme?
Image via okgorgeous.com

7 of 20
• + 1 billion users
• Shift to Timeline
Image via Facebook

8 of 20
• $1 billion acquisition
• + 100m users
• + 40m photos per day Image via Dribbble.com by Mateusz Dembek

9 of 20
• + 12m U.S. users
• 25% of Fortune Global 100 companies
• Inspirational + aspirational + addictive Screenshot of Pinterest.com

11 of 20
Develop a visual content strategy
Image via BusinessGrow.com

12 of 20
Create Content + Context
Image via Optimum7.com

13 of 20
Leverage user-generated content
Screenshot of NastyGal.com
Screenshot from Statigr.am

14 of 20
Inside / Outside
Image via BornTwoLead.com

15 of 20
Cascade content across platforms
Image by Saad Faruque

16 of 20
Explore the emerging (visual) ecosystem
Storytelling
+ Curation
Video
Photo

17 of 20
Leverage analytics
Image via SocialStrand.com

18 of 20
Make old school new school
Screenshots from NastyGal.com

19 of 20
Carpe Diem (or Noctem)
Image via @Oreo

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The Evolution of the Visual Web

1. 1 of 20 The Evolution of the Visual Web Lauren Thomas @HelloLT Image via Big Stock Photos

2. 2 of 20 Why is the visual web gaining steam? Image via Picky Wallpapers

3. 3 of 20 Key Driver: Rise of the mobile web

4. 4 of 20 Key Driver: Easier content creation + distribution Image via Lookout Mobile Security

5. 5 of 20 Key Driver: Everything is content Image via iStockphoto, AleksandarNakic

6. 6 of 20 Key Driver: Know what I meme? Image via okgorgeous.com

7. 7 of 20 • + 1 billion users • Shift to Timeline Image via Facebook

8. 8 of 20 • $1 billion acquisition • + 100m users • + 40m photos per day Image via Dribbble.com by Mateusz Dembek

9. 9 of 20 • + 12m U.S. users • 25% of Fortune Global 100 companies • Inspirational + aspirational + addictive Screenshot of Pinterest.com

10. 10 of 20 What’s a [brand] to do? Image by AMC

11. 11 of 20 Develop a visual content strategy Image via BusinessGrow.com

12. 12 of 20 Create Content + Context Image via Optimum7.com

13. 13 of 20 Leverage user-generated content Screenshot of NastyGal.com Screenshot from Statigr.am

14. 14 of 20 Inside / Outside Image via BornTwoLead.com

15. 15 of 20 Cascade content across platforms Image by Saad Faruque

16. 16 of 20 Explore the emerging (visual) ecosystem Storytelling + Curation Video Photo

17. 17 of 20 Leverage analytics Image via SocialStrand.com

18. 18 of 20 Make old school new school Screenshots from NastyGal.com

19. 19 of 20 Carpe Diem (or Noctem) Image via @Oreo

20. 20 of 20 Image via Keep Calm-o-matic

The Evolution of the Visual Web

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