This document provides best practices and tips for email marketing. It discusses growing an email list through sign-up forms and tools, using compelling subject lines, finding the best day and time to send emails, including images but not over-relying on them, driving traffic between email and social media, and using simple sharing options. The overall recommendations are to engage and inspire readers while following legal requirements and measuring the actions emails generate.
6. 6
Campaigns & Newsletters
Different types of newsletters
Tips & Advice
Information & Resources
Card or announcement
WOW!
Custom code email
101001
Business letter
News or press release
12. 12
Email
Over-rely on images
Leave image descriptions (alt tags) blank
Use images of your content.
Remember: your content is viewed on mobile
devices…
DON’T
13. Who is it “from?”
What’s the “subject?”
When do you send
your communication?
Email
DO always consider
These three little words
16. 16
Email
Subject line dos and don’ts
This weekend: Fun and culture in
Culver City
Acme Realty News Top 5 ways to reduce your mortgage
Open Houses
Still time! Openings available at
exclusive open houses
June Newsletter
17. 17
Monthly is most common
(DON’T go with the average –
go with what your audience
wants)
Ask yourself: “When are my
readers likely to take the
action I want?”
Email
When to send
18. 18
Email
Find your best day
Send your e-mail, watch for
best response
Select 3 days in the week
to test
Divide your list into
3 groups of people
1
2
3
19. 19
Email
Find your best time
Select 3 times on the day
with the best results
Use same 3 groups of
people
Send email at 3 different
times of day, note time
with best results
1
2
3
20. 20
Email
When to send or post
DON’T be romanced by high open rates
DO measure actions
DO send segmented content
21. 21
Email + Social
Email & Social
DO use both
Drive traffic back
to your list, email, etc...
Amplify your email
That’s why it’s so important to shift your thinking
When you combine email with social media, [click to build] the combination will both increase the reach of your email campaigns that enjoy 97% deliverability (it’s actually a even higher with Constant Contact but on average that is a standard rate).
[click to build] Sharing your email on social media will get it in front of more people, with the potential to grow your list. And if you’re doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then you will grow your business.
Let’s look at just a few businesses that have taken this to heart…
Sharing tools expand your reach… this is an example of Constant Contact’s simple share tool
Makes it easy to push your email campaigns, events, surveys and offers out on multiple channels with a few clicks.
[click to next slide]
