SlideShare una empresa de Scribd logo
1 de 28
A Conversation About Radio in the Digital World
The Indisputable, Proven Facts … Reach Consumers across all demographic segments Sources:  RADAR 97, June 2008  Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+ 95 % 235,000,000 People reached by Radio every week
The Indisputable, Proven Facts … Relevance With household incomes of $50,000 + Planning to buy a new car within 12 months 95   % Source:  Scarborough USA+ 2006 Release 2 (12 months only) 90 % Spending $150 per week  on groceries 90   %
The Indisputable, Proven Facts … Receptivity Source:  “What Happens When the Spots Come On,” by Arbitron, Media Monitors, & Coleman Research, 2006 ,[object Object],[object Object],[object Object]
The Indisputable, Proven Facts … Sources:  Sonoro Audio Survey, May, 2008 Jupiter Research, 2008 RADAR 97, June 2008 - Persons 12+ Total Week Cume Audience; comScore Top 50 Properties (U.S.), June 2008 - Unique Visitors  ,[object Object],[object Object],[object Object],[object Object]
Traditional Media is Here to Stay - Reach Weekly Media Reach Persons 18+ Source:  MRI, Spring 2008; RADAR 97, June 2008; NAA/Scarborough 2007; MPA/MRI, Fall 2007; MRI, Spring 2008
Traditional Media is Here to Stay - Usage Average Time Spent  with Consumer Media Per Person Per Year Source:  Veronis Suhler Stevenson Communications Industry Forecast 2008-2012
National Advertisers Continue to Invest in Radio  ,[object Object],[object Object],1997 $199 million 2007 $449 million Source: TNS
[object Object]
The Rolling Stones sound like the Rolling Stones across audio channels
[object Object],1970’s 2007 40% Source: Branded Entertainment Marketing Forecast, PQ Media, 2008 23% Advertising Traditional advertising’s share of total media spend is shifting.
Branded Entertainment Marketing Doubled over the last 5 years,  growing to ,[object Object],14.7% increase $22 billion in 2007 ,[object Object],[object Object],[object Object]
Large Advertisers are Shifting to Non-Media Marketing Source: MAGNA Global, Company Reports Liz Claiborne Marketing and Advertising 6-Year CAGR
Source: MAGNA Global, Company Reports Hershey Promotion and Advertising Expense 6-Year CAGR Large Advertisers are Shifting to Non-Media Marketing
The digital age has brought us far more  than the Internet ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Radio has a story to tell
Projected Off-Air Revenue Growth Exceeding  $2 Billion  in 2009
Experiential Marketing ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Expanded Distribution Options Extending Brand Value to New Platforms Sources: Arbitron/Edison, 2008 Multimedia Intelligence, Online Media Daily, 7/1/08
[object Object],[object Object],Radio Websites are Local Sources:  JP Morgan, Internet Radio Scorecard, February 2008; Borell’s “What Local Media Websites Earn” 2008 survey
New Technologies ,[object Object],[object Object],[object Object],Radio   On-Demand Marketing Source: The Infinite Dial 2008, Arbitron, Edison Media E-Mail Podcast Text
Radio On-Demand Marketing In-Car Dash
Radio Buy Button In Home/Office iTunes Tagging
Buy From FM “ It’s addictive, awesome, and completely natural.  What better way to discover new performers and songs than listening to the Radio?” -- David Pogue,  New York Times , 9/18/08
The Opportunity for Radio Buy from FM – Song Marketplace 10 songs per hour x 24/7/365 40 million Songs across 450 stations 1 billion Songs across 10,000 stations
Radio Directional GPS Marketing In-Car Dash
Radio Brands Drive Loyalty  ,[object Object],[object Object],[object Object],[object Object]
Be an advocate for Radio ,[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

Equity Position Deck Sans Video
Equity Position Deck Sans VideoEquity Position Deck Sans Video
Equity Position Deck Sans VideoViamediaCharleston
 
Case Study in Addressable TV
Case Study in Addressable TVCase Study in Addressable TV
Case Study in Addressable TVMediaPost
 
Darling_Report (1).pdf
Darling_Report (1).pdfDarling_Report (1).pdf
Darling_Report (1).pdfAmandaDarling9
 
Darling_Environmental.docx
Darling_Environmental.docxDarling_Environmental.docx
Darling_Environmental.docxAmandaDarling9
 
Broadcast_bands_vs_streaming
Broadcast_bands_vs_streamingBroadcast_bands_vs_streaming
Broadcast_bands_vs_streamingTim Po?ar
 
Comcast spotlight multi screen
Comcast spotlight multi screenComcast spotlight multi screen
Comcast spotlight multi screenNatasha Sinagoga
 
Daniel Karlsson - VP Publisher development Triton
Daniel Karlsson - VP Publisher development TritonDaniel Karlsson - VP Publisher development Triton
Daniel Karlsson - VP Publisher development TritonArena Media España
 
California FM: A Network Vision
California FM: A Network VisionCalifornia FM: A Network Vision
California FM: A Network VisionJosh Wilson
 
WTF: Programmatic TV
WTF: Programmatic TVWTF: Programmatic TV
WTF: Programmatic TVFilipp Paster
 
LINK - Discovery Communications
LINK - Discovery CommunicationsLINK - Discovery Communications
LINK - Discovery CommunicationsGabriela Galke
 
Time Warner Cable Strategy written report
Time Warner Cable Strategy written reportTime Warner Cable Strategy written report
Time Warner Cable Strategy written reportDavid Green
 
Triton Digital at DES: The Next Big Thing: Programmatic for Audio
Triton Digital at DES: The Next Big Thing: Programmatic for AudioTriton Digital at DES: The Next Big Thing: Programmatic for Audio
Triton Digital at DES: The Next Big Thing: Programmatic for AudioDigiday
 
A2x triton digital rtb 0713
A2x triton digital rtb 0713A2x triton digital rtb 0713
A2x triton digital rtb 0713Triton Digital
 

La actualidad más candente (19)

Equity Position Deck Sans Video
Equity Position Deck Sans VideoEquity Position Deck Sans Video
Equity Position Deck Sans Video
 
Film flipbook
Film flipbookFilm flipbook
Film flipbook
 
Case Study in Addressable TV
Case Study in Addressable TVCase Study in Addressable TV
Case Study in Addressable TV
 
Curm 201507
Curm 201507Curm 201507
Curm 201507
 
Darling_Report (1).pdf
Darling_Report (1).pdfDarling_Report (1).pdf
Darling_Report (1).pdf
 
Darling_Environmental.docx
Darling_Environmental.docxDarling_Environmental.docx
Darling_Environmental.docx
 
Broadcast_bands_vs_streaming
Broadcast_bands_vs_streamingBroadcast_bands_vs_streaming
Broadcast_bands_vs_streaming
 
Addressable TV
Addressable TVAddressable TV
Addressable TV
 
Charles Nixon - Introduction
Charles Nixon - IntroductionCharles Nixon - Introduction
Charles Nixon - Introduction
 
Digital Music Report 2014
Digital Music Report 2014Digital Music Report 2014
Digital Music Report 2014
 
Comcast spotlight multi screen
Comcast spotlight multi screenComcast spotlight multi screen
Comcast spotlight multi screen
 
Daniel Karlsson - VP Publisher development Triton
Daniel Karlsson - VP Publisher development TritonDaniel Karlsson - VP Publisher development Triton
Daniel Karlsson - VP Publisher development Triton
 
California FM: A Network Vision
California FM: A Network VisionCalifornia FM: A Network Vision
California FM: A Network Vision
 
WTF: Programmatic TV
WTF: Programmatic TVWTF: Programmatic TV
WTF: Programmatic TV
 
LINK - Discovery Communications
LINK - Discovery CommunicationsLINK - Discovery Communications
LINK - Discovery Communications
 
Time Warner Cable Strategy written report
Time Warner Cable Strategy written reportTime Warner Cable Strategy written report
Time Warner Cable Strategy written report
 
Triton Digital at DES: The Next Big Thing: Programmatic for Audio
Triton Digital at DES: The Next Big Thing: Programmatic for AudioTriton Digital at DES: The Next Big Thing: Programmatic for Audio
Triton Digital at DES: The Next Big Thing: Programmatic for Audio
 
Music in the Digital Era
Music in the Digital Era Music in the Digital Era
Music in the Digital Era
 
A2x triton digital rtb 0713
A2x triton digital rtb 0713A2x triton digital rtb 0713
A2x triton digital rtb 0713
 

Destacado

Wep crack
Wep crackWep crack
Wep crackaspy
 
Impact Spring 2012 Edition
Impact Spring 2012 EditionImpact Spring 2012 Edition
Impact Spring 2012 Editionrcobert
 
Impact Fall 2009
Impact Fall 2009Impact Fall 2009
Impact Fall 2009rcobert
 
Impact Newsletter 2011
Impact Newsletter 2011Impact Newsletter 2011
Impact Newsletter 2011rcobert
 
My Video talk
My Video talkMy Video talk
My Video talkmam3_45
 
Privacy e sicurezza nel cloud
Privacy e sicurezza nel cloudPrivacy e sicurezza nel cloud
Privacy e sicurezza nel cloudaspy
 
Mob Handling Skills
Mob Handling SkillsMob Handling Skills
Mob Handling Skillschaks_70
 
Yahoo! Search Boss at Alt Search Engines 03 2009
Yahoo! Search Boss at Alt Search Engines 03 2009Yahoo! Search Boss at Alt Search Engines 03 2009
Yahoo! Search Boss at Alt Search Engines 03 2009YahooSearchBlog
 

Destacado (15)

Wep crack
Wep crackWep crack
Wep crack
 
Impact Spring 2012 Edition
Impact Spring 2012 EditionImpact Spring 2012 Edition
Impact Spring 2012 Edition
 
5 Nacimiento H.I.
5   Nacimiento H.I.5   Nacimiento H.I.
5 Nacimiento H.I.
 
Avira2
Avira2Avira2
Avira2
 
Impact Fall 2009
Impact Fall 2009Impact Fall 2009
Impact Fall 2009
 
MarketSeach
MarketSeachMarketSeach
MarketSeach
 
Impact Newsletter 2011
Impact Newsletter 2011Impact Newsletter 2011
Impact Newsletter 2011
 
My Video talk
My Video talkMy Video talk
My Video talk
 
Privacy e sicurezza nel cloud
Privacy e sicurezza nel cloudPrivacy e sicurezza nel cloud
Privacy e sicurezza nel cloud
 
Avira anti
Avira antiAvira anti
Avira anti
 
Mob Handling Skills
Mob Handling SkillsMob Handling Skills
Mob Handling Skills
 
Yahoo! Search Boss at Alt Search Engines 03 2009
Yahoo! Search Boss at Alt Search Engines 03 2009Yahoo! Search Boss at Alt Search Engines 03 2009
Yahoo! Search Boss at Alt Search Engines 03 2009
 
Avira Antivirus2
Avira Antivirus2Avira Antivirus2
Avira Antivirus2
 
avira
aviraavira
avira
 
Iva Introduccion 2009
Iva Introduccion 2009Iva Introduccion 2009
Iva Introduccion 2009
 

Similar a Rab Digital Presentation

Radio Heard Here Guide
Radio Heard Here GuideRadio Heard Here Guide
Radio Heard Here GuidePubliCiti.ru
 
Introduction To Radio Advertising
Introduction To Radio AdvertisingIntroduction To Radio Advertising
Introduction To Radio Advertisingdrgradioguy
 
The Power of Radio
The Power of RadioThe Power of Radio
The Power of Radiocsizemore1
 
Future of Philippine Media
Future of Philippine MediaFuture of Philippine Media
Future of Philippine MediaPLAI STRLC
 
Media Trends in America. Past, Present and Future--Duane "DJ" Sprague
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueMedia Trends in America. Past, Present and Future--Duane "DJ" Sprague
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
 
Ey Case Compeition Pandora
Ey Case Compeition   PandoraEy Case Compeition   Pandora
Ey Case Compeition Pandoracamc313
 
TuneIn presentation @ European Radio and Digital Audio Show 2018
TuneIn presentation @ European Radio and Digital Audio Show 2018TuneIn presentation @ European Radio and Digital Audio Show 2018
TuneIn presentation @ European Radio and Digital Audio Show 2018ACTUONDA
 
Jason Phipps – The new wave in podcasting
Jason Phipps –  The new wave in podcastingJason Phipps –  The new wave in podcasting
Jason Phipps – The new wave in podcastingJournalism.co.uk
 
Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012ottilienieuwenhuis
 
Httpool Digital Audio Advertising Report 2021
Httpool Digital Audio Advertising Report 2021Httpool Digital Audio Advertising Report 2021
Httpool Digital Audio Advertising Report 2021Social Samosa
 
Portland Radio is Healthy 2011
Portland Radio is Healthy 2011Portland Radio is Healthy 2011
Portland Radio is Healthy 2011Melissa Kunde
 
Portland Radio Is Healthy 2011
Portland Radio Is Healthy 2011Portland Radio Is Healthy 2011
Portland Radio Is Healthy 2011Melissa Kunde
 

Similar a Rab Digital Presentation (20)

Radio Heard Here Guide
Radio Heard Here GuideRadio Heard Here Guide
Radio Heard Here Guide
 
Introduction To Radio Advertising
Introduction To Radio AdvertisingIntroduction To Radio Advertising
Introduction To Radio Advertising
 
The Power of Radio
The Power of RadioThe Power of Radio
The Power of Radio
 
The Power Of Radio
The Power Of RadioThe Power Of Radio
The Power Of Radio
 
The Power Of Radio
The Power Of RadioThe Power Of Radio
The Power Of Radio
 
Audio today report julio 2018nielsen
Audio today report julio 2018nielsenAudio today report julio 2018nielsen
Audio today report julio 2018nielsen
 
Future of Philippine Media
Future of Philippine MediaFuture of Philippine Media
Future of Philippine Media
 
Media Trends in America. Past, Present and Future--Duane "DJ" Sprague
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueMedia Trends in America. Past, Present and Future--Duane "DJ" Sprague
Media Trends in America. Past, Present and Future--Duane "DJ" Sprague
 
Inside the RAB’s Audio Pulse Poll
Inside the RAB’s Audio Pulse PollInside the RAB’s Audio Pulse Poll
Inside the RAB’s Audio Pulse Poll
 
Porfolio_Keynote.pptx
Porfolio_Keynote.pptxPorfolio_Keynote.pptx
Porfolio_Keynote.pptx
 
Ey Case Compeition Pandora
Ey Case Compeition   PandoraEy Case Compeition   Pandora
Ey Case Compeition Pandora
 
TuneIn presentation @ European Radio and Digital Audio Show 2018
TuneIn presentation @ European Radio and Digital Audio Show 2018TuneIn presentation @ European Radio and Digital Audio Show 2018
TuneIn presentation @ European Radio and Digital Audio Show 2018
 
Why radiodeck
Why radiodeckWhy radiodeck
Why radiodeck
 
Why Radio?
Why Radio?Why Radio?
Why Radio?
 
Jason Phipps – The new wave in podcasting
Jason Phipps –  The new wave in podcastingJason Phipps –  The new wave in podcasting
Jason Phipps – The new wave in podcasting
 
Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012Developments and business models in the music industry @ Noorderslag 2012
Developments and business models in the music industry @ Noorderslag 2012
 
Httpool Digital Audio Advertising Report 2021
Httpool Digital Audio Advertising Report 2021Httpool Digital Audio Advertising Report 2021
Httpool Digital Audio Advertising Report 2021
 
Guru Preso2
Guru Preso2Guru Preso2
Guru Preso2
 
Portland Radio is Healthy 2011
Portland Radio is Healthy 2011Portland Radio is Healthy 2011
Portland Radio is Healthy 2011
 
Portland Radio Is Healthy 2011
Portland Radio Is Healthy 2011Portland Radio Is Healthy 2011
Portland Radio Is Healthy 2011
 

Rab Digital Presentation

  • 1. A Conversation About Radio in the Digital World
  • 2. The Indisputable, Proven Facts … Reach Consumers across all demographic segments Sources: RADAR 97, June 2008 Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+ 95 % 235,000,000 People reached by Radio every week
  • 3. The Indisputable, Proven Facts … Relevance With household incomes of $50,000 + Planning to buy a new car within 12 months 95 % Source: Scarborough USA+ 2006 Release 2 (12 months only) 90 % Spending $150 per week on groceries 90 %
  • 4.
  • 5.
  • 6. Traditional Media is Here to Stay - Reach Weekly Media Reach Persons 18+ Source: MRI, Spring 2008; RADAR 97, June 2008; NAA/Scarborough 2007; MPA/MRI, Fall 2007; MRI, Spring 2008
  • 7. Traditional Media is Here to Stay - Usage Average Time Spent with Consumer Media Per Person Per Year Source: Veronis Suhler Stevenson Communications Industry Forecast 2008-2012
  • 8.
  • 9.
  • 10. The Rolling Stones sound like the Rolling Stones across audio channels
  • 11.
  • 12.
  • 13. Large Advertisers are Shifting to Non-Media Marketing Source: MAGNA Global, Company Reports Liz Claiborne Marketing and Advertising 6-Year CAGR
  • 14. Source: MAGNA Global, Company Reports Hershey Promotion and Advertising Expense 6-Year CAGR Large Advertisers are Shifting to Non-Media Marketing
  • 15.
  • 16.
  • 17. Projected Off-Air Revenue Growth Exceeding $2 Billion in 2009
  • 18.
  • 19.
  • 20.
  • 21.
  • 23. Radio Buy Button In Home/Office iTunes Tagging
  • 24. Buy From FM “ It’s addictive, awesome, and completely natural. What better way to discover new performers and songs than listening to the Radio?” -- David Pogue, New York Times , 9/18/08
  • 25. The Opportunity for Radio Buy from FM – Song Marketplace 10 songs per hour x 24/7/365 40 million Songs across 450 stations 1 billion Songs across 10,000 stations
  • 26. Radio Directional GPS Marketing In-Car Dash
  • 27.
  • 28.

Notas del editor

  1. You can help the Radio Heard Here campaign by promoting the message throughout your individual stations.