PowerPoint presentations don't need to be slide after slide of bulleted lists! PowerPoint guru Alan Hoffman, dubbed "The Prince of PowerPoint" by syndicated columnist Richard Louv, shows how to go beyond conventional thinking to create more effective and compelling presentations. In this second lesson, we see how to switch your graphics from a supporting to a starring.role, keeping audiences interested in what you have to say.

1. • PART
BAN
the BULLET
An Irreverent Guide to Producing
Presentations that Get Results
Alan Hoffman ▪ The Mission Group ▪ San Diego, California ▪ alan@missionconsult.com
© 2013 by The Mission Group. All Rights Reserved.
2

2. “The Prince of PowerPoint,
Alan Hoffman, wields his
laptop like a sword – or a
magic wand.”
— Nationally-recognized columnist
Richard Louv, San Diego Union-
Tribune, June 13, 2004.

3. In the first lesson, we learned how
to avoid using bulleted lists.
In this lesson (#2), we’ll see how
expanding your graphics can make
your message more compelling.

4. Expand Your Graphics
The next
lesson:
Expand
your
graphics.
PRESENTATIONS WITH IMPACT
Avoid
Bulleted
Lists
1 Expand
Your
Graphics
2
Ensure
Legibility
3
4
Split Your
Slides
5
Explain
Everything
12

5. Expand Your Graphics
2
PRESENTATIONS WITH IMPACT
The market for hybrid
electric transit vehicles is
expected to grow by
double-digits annually
over the next 10 years.
Expand Your Graphics.
We’ve all
seen the
typical slide
where text
is dominant
and images
are small
and difficult
to read.

6. Expand Your Graphics
2
PRESENTATIONS WITH IMPACT
The market for hybrid-electric
transit vehicles is
expected to grow by double-digits
annually over the next 10 years.
Full-screen
images give
your
audience
something
to look at.

7. Expand Your Graphics
2
PRESENTATIONS WITH IMPACT
The market for hybrid-electric
transit vehicles is
expected to grow by double-digits
annually over the next 10 years.
Greater
Visual
Interest =
More Eye
Movement.
More Eye
Movement
=
More Brain
Activity
More Brain
Activity =
Greater
Receptivity.

8. Let’s take a look at another slide.

9. Let’s take a look at another slide.
It’s about the effectiveness
of a management strategy
on improving a firm’s stock price.

10. Strategic Service Vision
and Service Profit Chain
Management
Growth in stock share
prices, 1986-1995,
Service Profit Chain vs.
Comparison Firms,
compared with Growth in
the Standard & Poor’s
500 Common Stock
Index.
Source: Heskett, James L., W.
Earl Sasser, and Leonard
A. Schlesinger (1997), The
Service Profit Chain, The
Free Press, New York.
150
125
100
75
50
25
0
% Increase
Service Profit Chain
S & P 500 Average
Comparision Firms
Example #2:
Source:
Bill Rhey and
Robert McMurrian,
University of
Tampa,
The Service
Profit Chain

11. Strategic Service Vision
and Service Profit Chain
Management
Growth in stock share
prices, 1986-1995,
Service Profit Chain vs.
Comparison Firms,
compared with Growth in
the Standard & Poor’s
500 Common Stock
Index.
Source: Heskett, James L., W.
Earl Sasser, and Leonard
A. Schlesinger (1997), The
Service Profit Chain, The
Free Press, New York.
150
125
100
75
50
25
0
% Increase
Service Profit Chain
S & P 500 Average
Comparision Firms
Example #2:
How long
did it take
you to
figure out
what this
slide was
actually
saying?
Source:
Bill Rhey and
Robert McMurrian,
University of
Tampa,
The Service
Profit Chain

12. Here’s a quick assessment:

13. Strategic Service Vision
and Service Profit Chain
Management
Growth in stock share
prices, 1986-1995,
Service Profit Chain vs.
Comparison Firms,
compared with Growth in
the Standard & Poor’s
500 Common Stock
Index.
Source: Heskett, James L., W.
Earl Sasser, and Leonard
A. Schlesinger (1997), The
Service Profit Chain, The
Free Press, New York.
150
125
100
75
50
25
0
% Increase
Service Profit Chain
S & P 500 Average
Comparision Firms
Title does not
describe actual
slide content, is
too dominant.
Source:
Bill Rhey and
Robert McMurrian,
University of
Tampa,
The Service
Profit Chain

14. Strategic Service Vision
and Service Profit Chain
Management
Growth in stock share
prices, 1986-1995,
Service Profit Chain vs.
Comparison Firms,
compared with Growth in
the Standard & Poor’s
500 Common Stock
Index.
Source: Heskett, James L., W.
Earl Sasser, and Leonard
A. Schlesinger (1997), The
Service Profit Chain, The
Free Press, New York.
150
125
100
75
50
25
0
% Increase
Service Profit Chain
S & P 500 Average
Comparision Firms
Title does not
describe actual
slide content, is
too dominant.
Graphic is
small and
difficult to
read
Source:
Bill Rhey and
Robert McMurrian,
University of
Tampa,
The Service
Profit Chain

15. Strategic Service Vision
and Service Profit Chain
Management
Growth in stock share
prices, 1986-1995,
Service Profit Chain vs.
Comparison Firms,
compared with Growth in
the Standard & Poor’s
500 Common Stock
Index.
Source: Heskett, James L., W.
Earl Sasser, and Leonard
A. Schlesinger (1997), The
Service Profit Chain, The
Free Press, New York.
150
125
100
75
50
25
0
% Increase
Service Profit Chain
S & P 500 Average
Comparision Firms
Title does not
describe actual
slide content, is
too dominant.
Description
repeats info
in legend.
Graphic is
small and
difficult to
read
Source:
Bill Rhey and
Robert McMurrian,
University of
Tampa,
The Service
Profit Chain

16. Strategic Service Vision
and Service Profit Chain
Management
Growth in stock share
prices, 1986-1995,
Service Profit Chain vs.
Comparison Firms,
compared with Growth in
the Standard & Poor’s
500 Common Stock
Index.
Source: Heskett, James L., W.
Earl Sasser, and Leonard
A. Schlesinger (1997), The
Service Profit Chain, The
Free Press, New York.
150
125
100
75
50
25
0
% Increase
Service Profit Chain
S & P 500 Average
Comparision Firms
Title does not
describe actual
slide content, is
too dominant.
Description
repeats info
in legend.
Graphic is
small and
difficult to
read
Legend is
difficult to
match to
graphic
Source:
Bill Rhey and
Robert McMurrian,
University of
Tampa,
The Service
Profit Chain

17. Let’s make the graphic
the centerpiece of this slide
and use it to tell the key story.

18. Slide Re-do:
THE STRATEGIC SERVICE VISION
AND SERVICE PROFIT CHAIN MANAGEMENT
The
original
headline
was more
of a label.
Here, we
turned it
into a
label.

19. Slide Re-do:
THE STRATEGIC SERVICE VISION
AND SERVICE PROFIT CHAIN MANAGEMENT
Firms that follow the Service Profit Chain
model grow faster than their peers.
The main
point of the
slide was
never
actually
stated
before! We
make it the
most
prominent
element.

20. Slide Re-do:
THE STRATEGIC SERVICE VISION
AND SERVICE PROFIT CHAIN MANAGEMENT
Growth
in Stock
Share
Prices
(1986-1995)
150%
125%
100%
75%
50%
25%
Source:
Heskett, James L.,
W. Earl Sasser,
and Leonard A.
Schlesinger (1997),
The Service Profit
Chain, The Free Press,
New York.
Firms that follow the Service Profit Chain
model grow faster than their peers.
The
graphic
becomes
the main
body of the
slide, with
a clear
title.

21. Slide Re-do:
THE STRATEGIC SERVICE VISION
AND SERVICE PROFIT CHAIN MANAGEMENT
Growth
in Stock
Share
Prices
(1986-1995)
150%
125%
100%
75%
50%
25%
SS&&PP
550000
AAvveerraaggee
Source:
Heskett, James L.,
W. Earl Sasser,
and Leonard A.
Schlesinger (1997),
The Service Profit
Chain, The Free Press,
New York.
Firms that follow the Service Profit Chain
model grow faster than their peers.
Each
element
will be
introduced
one at a
time to
emphasize
the
message.

22. Slide Re-do:
THE STRATEGIC SERVICE VISION
AND SERVICE PROFIT CHAIN MANAGEMENT
Growth
in Stock
Share
Prices
(1986-1995)
150%
125%
100%
75%
50%
25%
SSeerrvviiccee
PPrrooffiitt
CChhaaiinn
SS&&PP
550000
AAvveerraaggee
Source:
Heskett, James L.,
W. Earl Sasser,
and Leonard A.
Schlesinger (1997),
The Service Profit
Chain, The Free Press,
New York.
Firms that follow the Service Profit Chain
model grow faster than their peers.
Each
element
will be
introduced
one at a
time to
emphasize
the
message.

23. Slide Re-do:
THE STRATEGIC SERVICE VISION
AND SERVICE PROFIT CHAIN MANAGEMENT
Growth
in Stock
Share
Prices
(1986-1995)
150%
125%
100%
75%
50%
25%
SSeerrvviiccee
PPrrooffiitt
CChhaaiinn
SS&&PP
550000
AAvveerraaggee
CCoommppaarr--
iissoonn
FFiirrmmss
Source: Heskett, James
L., W. Earl Sasser, and
Leonard A. Schlesinger
(1997), The Service
Profit Chain, The Free
Press, New York.
Firms that follow the Service Profit Chain
model grow faster than their peers.
The larger
graphic
highlights
the
differences
among the
three types
of firms.

24. Be sure to check out Lesson 3:
Ensure Legibility.
Available at:
www.slideshare.net/TheMissionGroup/
improving-your-powerpoint-presentations-pt-3

25. Clarity, focus,
and visual interest
→ success.

26. Do you need to take
your presentations
to the next level?
We can help!
Workshops Consulting Design

27. Clarity, focus, and visual interest =>
Thank
You!
success.
Alan Hoffman
“The Prince of PowerPoint”
alan@missionconsult.com (619) 232-1776