The Next Wave is a full service ad agency that specializes in branding, guerrilla marketing, organic search engine optimization and making you more money than you pay us.

1. CREATE LUST
EVOKE TRUST

2. ADVERTISING
IS DEAD
answer-tising isn’t

3. WE SEEK ANSWERS
NOW ON DEMAND
INSTEAD OF BEING
TOLD WHAT WE WANT

4. ATTENTION is earned
REPUTATION is everything
TRUTH and TRANSPARENCY
are tactics as much as axioms
“WE DON’T GET
FOOLED AGAIN”
Pete Townshend, The Who 1971

5. WE
CREATE
AND
MANAGE
BRAND
VOICE

6. THE GOAL?
Brand
Enchantment

7. BRAND ENCHANTMENT IS
The free prize in a box of Cracker Jack,
not a sweepstakes that seems rigged.
How Apple doesn’t have to talk about
mhz and gigabytes to differentiate
itself, and doesn’t have to take itself
so seriously.
Figuring out that Ketchup bottles
should open on the bottom

8. BRAND ENCHANTMENT IS
Based on a unique
selling proposition
Honest
Consistent
Interesting to the customer

9. PEOPLE DON’T READ ADS
People read what interests them,
and sometimes it’s an ad.
Howard Luck Gossage

10. TELL ME A STORY.
Don’t sell me what to buy.
The Next Wave

11. Corporate IDs by
The Next Wave
http://www.thenextwave.biz/downloads/tnw_logo_video.mov

12. NO TIME, NO BUDGET,
but make people want to come to a hockey game
Dayton Bombers “Rookie” Spot
http://youtube.com/watch?v=S4Xu5Gm8bmA

18. MAKE WEB 2.0 INTERESTING
TO BUSINESS PEOPLE
http://www.thenextwave.biz/downloads/blogzilla.mov

19. LET’S COMPARE AGENCIES
As of November 2006

20. and that’s all folks.
SDVOB HUBZone
www.thenextwave.biz
100 Bonner St. Dayton OH 45410 (937) 228-4433