Presenting at the Fashion & Beauty Summit on March 14th 2012, Christina talked a little about the journey of how award-winning tailoring company A Suit That Fits has gone from 0 to £3million in 5 years with very little marketing budget. She then went on to talk through a series of key changes made to shift the business from a start-up mindset to an entrepreneurial growth-business mindset - and how putting marketing and the consumer at the centre of the organisation is pioneering the next stages of this significant growth.

1. Christina
Richardson

2. It started with a simple idea…
“To give everyone a suit that fits”
Fitting your frame, budget, and personality

3. @ChristinaR13

4. @ChristinaR13
Photograph by Rankin for the BT Essence of the Entrepreneur award

5. @ChristinaR13

6. @ChristinaR13
Now in 33 locations nationwide

7. @ChristinaR13

8. @ChristinaR13

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Extensive in-house PR...
National London Online Local

10. @ChristinaR13
...with some guerrilla stunts

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...dressing celebrities
Rick Edwards Will Greenwood Sultan Kosan Ronnie O’Sullivan
Channel 4 & T4 England Rugby World Snooker World champion
World’s Tallest Man for
presenter Cup winner
Guinness World
Records

12. @ChristinaR13
...and winning awards

13. @ChristinaR13
1. Review every part of the business
that touches our consumer

14. @ChristinaR13
2. Really honed in on our consumer

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16. @ChristinaR13
3. Become ruthlessly objectives driven

17. @ChristinaR13
4. Fewer, bigger, better

18. @ChristinaR13
#aSuitForSuccess

19. @ChristinaR13
5. Spread the word wherever we can

20. @ChristinaR13

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6. Measure everything

22. @ChristinaR13

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Interested in collaborating with like-minded brands?
There is an interesting platform in development, see
www.thenurturenetwork.co.uk/BrandConnect