Facebook Benchmarks in the Middle East

Facebook
Benchmarks in
the Middle East

September 2012
Presented by The Online Project

Presented by The Online Project 2

Why read
this report?
This report allows you to benchmark the performance of your
activity on Facebook against that of your industry peers in the
Middle East. The last few years have witnessed staggering growth
in brands’ adoption of social media platforms, such as Facebook,
as a way to engage with consumers and, consequentially,
influence their purchasing decisions. Terms such as “Engagement
Rate” and “Talking About This” have become commonplace in the
social media industry, but what does it all mean when determining
the strength of a brand’s presence on Facebook?

The purpose of this report is to identify the key performance
indicators (KPIs), and showcase the behavior of the top corporate
Facebook pages, per industry, in the MENA region. We will
identify and analyze eight core industries, according to five
essential KPIs, in order to evaluate who are the top performing
pages per industry. We also identified a benchmark based on
calculating an average of the top ten pages for each KPI per
industry. Brands can then use these benchmarks as a reference
point to evaluate the performance of their pages.

What differentiates this report from other versions that rank brand
pages, aside from its scope, is the inclusion of five core KPIs that
are used simultaneously to assess the overall performance of the
brand pages. Thus, the selection of the KPIs is critical. They are,

• Community size; • Content performance;
• “Talking about this”; • Response time.
• Engagement ratio;
Facebook Benchmarks in the Middle East


How to
make use
of this report
As the first report of its kind to encompass the entire Middle
East, the findings will have great impact on the evaluation of
the success of a brand’s presence on Facebook and how it’s
being measured.

Not only will this report provide companies with a benchmark
to measure their performance against, but it will also allow
anyone from social media enthusiasts to brand managers to
extract insights and inspiration from the top performing pages
in the industry.



Methodology
The information herein reflects a joint study by The Online
Project and SocialWatchlist.com. The data pertaining to the Key
Performance Indicators (KPIs) discussed above were collected
during August 2012. Whereas data pertaining to the growth
figures of the top ten performing pages per industry were
collected during the second quarter of 2012.

Before proceeding with the findings, we will take a look at a
breakdown of the formulas that are comprised in each of our KPIs.

1. Community size:
This KPI indicates the number of likes a page received, and
clearly shows the pages that have adopted a fan-growth
driven strategy with their presence on Facebook. Since it’s
encouraged to continuously strive to increase the size of the
community, there are no benchmarks regarding the ideal fan
base number for any community on Facebook.

2. Talking about this:
This KPI indicates the number of fans that interact with the page
in actions such as new page likes, comments, posts by fans,
shares, photo tagging, and other interactions. It clearly shows
the pages that focus on increasing engagement with their fans.

Talking About This = Page Likes + Wall Posts + Post Likes +
Comments + Shares + Answers + RSVPing an Event + Mentions
+ Photo Tagging + Checking in at Your Place



3. Engagement ratio:
This metric indicates the number of fans that interact with the
brand according to “Talking About This” with respect to the
“Community Size”, and clearly evaluates whether the fan
interactions are qualitative or just quantitative in nature.

Engagement Ration = (Talking About This ) / (Community Size)

4. Content performance:
Content performance indicates the average number of fans
that interact with the content that is posted by the page on
their newsfeeds. The interactions comprise mostly of likes,
comments, and shares. A sample of 30 randomly collected
posts from the past 3-6 months was used to calculate these
interactions, with respect to the “Community Size”. This KPI
clearly evaluates the strength and performance of the posted
content, relative to the size of the community.

Content Performace = (Likes + Shares + Comments) /
(Community Size)

5. Response time (customer service performance):
This KPI indicates the average amount of time the page takes
to respond to its fans, by acting in the capacity of a customer
service agent. 30 random inquires were extracted from each
page as a sample to calculate the time taken to respond to an
inquiry, and ultimately, the efficiency of the page’s customers.
The response time KPI was omitted for the following industries:
Food & Beverage, Automotive, TV Channels, and FMCGs.
The reasoning behind this is that they lack the strong customer
service orientation that the other pages possess on their pages.

Disclaimer: The data in this report was compiled by both SocialWatchlist.com and The Online Project.
Based on continuous daily monitoring of thousands of Facebook pages in the Middle East, the number
of likes, people talking about and engagement rates were pulled directly with no assumptions, subjective
opinions, or custom rating system. Each page is manually verified to ensure it is official, and regularly spot-
check their data to ensure its accuracy. Social Watchlist is privately owned and not affiliated, endorsed
or sponsored by Facebook. Some of the brands mentioned in the report are or were clients of The Online
Project but no preference or bias was towards any of them while collecting the data in this report.



Findings
The findings of the study are presented below according to the
respective industry. In addition to the KPIs and growth rates of
the top performing pages per industry, we also presented the
average engagement and response rates for the entire industry
in addition to benchmarks for each KPI per industry.

Airlines

Airlines Fan Base
Rank Page Fans
1 Emirates 601,131
2 Qatar Airways 289,381
3 nasair ‫طيران ناس‬ 217,605
4 Etihad Airways 136,361
5 Royal Jordanian Airlines 125,947
6 RAK Airways 55,409
7 Middle East Airlines - Air Liban 49,957
8 EGYPTAIR 45,036
9 Gulf Air 28,710
10 Oman Air 23,871

Airlines Engagement Ratio
Industry Benchmark: 11%
Rank Page Engagement Ratio
1 Syrian Arab Virtual Airlines 52%
2 Oman Air 22%
3 Etihad Airways 12%
4 Qatar Airways 5%
5 nasair ‫طيران ناس‬ 5%
6 Emirates 4%
7 Middle East Airlines - Air Liban 4%
8 Air Arabia 3%
9 Gulf Air 3%
10 Royal Jordanian Airlines 2%


Airlines

Airlines Content Performance
Industry Benchmark: 0.59%
Rank Page Content Performance
1 Oman Air 1.31%
2 Emirates 1.13%
3 Etihad Airways 0.62%
4 Bahrain Air 0.61%
5 Middle East Airlines - Air Liban 0.41%
6 Qatar Airways 0.38%
7 Saudi Arabian Airlines 0.37%
8 nasair ‫طيران ناس‬ 0.36%
9 Air Arabia 0.34%
10 RAK Airways 0.34%

Airlines Response Time
Industry Benchmark: 485 minutes
Rank Page Response Time (minutes)
1 EGYPTAIR 73
2 Royal Jordanian Airlines 95
3 Middle East Airlines - Air Liban 99
4 Qatar Airways 147
5 nasair ‫طيران ناس‬ 199
6 Oman Air 413
7 Gulf Air 463
8 Etihad Airways 664
9 RAK Airways 1036
10 Saudi Arabian Airlines 1662



Airlines

Airlines Talking About This
Industry Benchmark: 8,199
Rank Page Talking About This
1 Emirates 26,257
2 Etihad Airways 16,924
3 Qatar Airways 15,213
4 nasair ‫طيران ناس‬ 11,109
5 Oman Air 5,216
6 Royal Jordanian Airlines 2,761
7 Middle East Airlines - Air Liban 1,826
8 EGYPTAIR 950
9 Syrian Arab Virtual Airlines 916
10 Gulf Air 814

Fan base growth figures for the airlines industry during the second
quarter of 2012:

Social Media Benchmarks in the Middle East


Automotive

Automotive Fan Base
Rank Page Fans
1 Kia Egypt 504,230
2 BMW Middle East 375,823
3 Audi Middle East 356,659
4 Toyota Saudi 315,651
5 Renault Egypt 286,942
6 BMW Egypt 249,224
7 Nissan Motor Egypt 232,511
8 Chevrolet Egypt 213,726
9 Toyota Egypt 212,876
10 Peugeot ME 206,362

Automotive Engagement Ratio
1 Hyundai Saudi Arabia 24.2%
2 Volkswagen Middle East 8.6%
3 Mercedes-Benz KSA 7.9%
4 Toyota Saudi 7.8%
5 Audi Middle East 4.6%
6 BMW Middle East 4.0%
7 Kia UAE 3.8%
8 Mercedes-Benz Jordan 3.1%
9 Nissan Motor Egypt 3.0%
10 Toyota Egypt 2.6%



Automotive

Automotive Content Performance
1 Mercedes-Benz KSA 1.07%
2 Mercedes-Benz Jordan 0.61%
3 BMW Egypt 0.53%
4 MINI Middle East 0.35%
5 Toyota Saudi 0.30%
6 Cadillac Arabia 0.26%
7 Audi Middle East 0.21%
8 Volkswagen Middle East 0.18%
9 BMW Middle East 0.17%
10 Nissan Motor Egypt 0.15%

Automotive Talking About It
Rank Page Talking About It
1 Toyota Saudi 24,491
2 Audi Middle East 16,433
3 Hyundai Saudi Arabia 15,308
4 BMW Middle East 15,163
5 Kia UAE 7,454
6 Volkswagen Middle East 7,147
7 Nissan Motor Egypt 6,862
8 Mercedes-Benz KSA 6,752
9 Toyota Egypt 5,633
10 Kia Egypt 5,080



Automotive

Fan base growth figures for the automotive industry during the
second quarter of 2012:



Banks

Banks Fan Base
Rank Page Fans
1 QNB 231,247
2 Al Rajhi Bank 132,998
3 SABB 110,024
4 UAE Exchange 81,594
5 Jordan Ahli Bank 64,071
6 Standard Chartered UAE 63,688
7 Mashreq Bank 61,052
8 NBK 31,425
9 Riyad Bank 31,185
10 The Saudi Investment Bank 26,330

Banks Engagement Ratio
1 The Saudi Investment Bank 20.4%
2 Citibank UAE 12.5%
3 QNB 6.9%
4 Commercial Bank of Qatar 6.7%
5 SABB 4.6%
6 UAE Exchange 2.9%
7 Barwa Bank Group 2.4%
8 Al Hilal Bank 2.2%
9 Rakbank 1.8%
10 NBK 1.6%



Banks

Banks Content Performance
1 Abu Dhabi Islamic Bank 1.65%
2 QNB 0.59%
3 The Saudi Investment Bank 0.55%
4 Citibank UAE 0.38%
5 Commercial Bank of Qatar 0.37%
6 Al Hilal Bank 0.30%
7 Jordan Ahli Bank 0.29%
8 Arab Bank 0.20%
9 Rakbank 0.18%
10 Kuwait International Bank 0.18%

Banks Response Time
1 UAE Exchange 73
2 Al Rajhi Bank 109
3 Jordan Ahli Bank 154
4 SABB 278
5 QNB 284
6 Al Hilal Bank 423
7 The Saudi Investment Bank 670
8 Rakbank 764
9 Arab Bank 939
10 Riyad Bank 1109



Banks

Banks Talking About This
1 QNB 15,933
2 The Saudi Investment Bank 5,380
3 SABB 5,023
4 UAE Exchange 2,381
5 Mashreq Bank 868
6 Al Rajhi Bank 795
7 Citibank UAE 768
8 Jordan Ahli Bank 652
9 Commercial Bank of Qatar 532
10 NBK 516

Fan base growth figures for the banks industry during the second
quarter of 2012:



FMCGs

FMCGs Fan Base
Rank Page Fans
1 Pepsi Masr 1,263,311
2 Pepsi Arabia 1,169,868
3 Chipsy Egypt 648,946
4 Lay’s Arabia 613,981
5 Doritos Arabia 554,703
6 Kit Kat Arabia 543,296
7 Head and Shoulders Arabia 505,295
8 Mountain Dew Arabia 493,440
9 Almarai 486,303
10 Nivea Middle East 419,646

FMCGs Engagement Ratio
1 Nescafe Egypt 10.3%
2 7up Egypt 9.2%
3 Lay’s Arabia 8.4%
4 Tang Arabia 5.5%
5 Nescafe Arabia 4.8%
6 Head and Shoulders Arabia 4.3%
7 Almarai 3.7%
8 Nivea Middle East 3.5%
9 Doritos Arabia 3.5%
10 Pepsi Masr 2.3%



FMCGs

FMCGs Content Performance
1 7up Egypt 0.68%
2 Lay’s Arabia 0.59%
3 Nescafe Arabia 0.28%
4 Pepsi Masr 0.26%
5 Almarai 0.24%
6 Doritos Arabia 0.23%
7 Nescafe Egypt 0.20%
8 Pepsi Arabia 0.19%
9 Master Chips 0.14%
10 Mountain Dew Arabia 0.12%

FMCGs Talking About This
1 Lay’s Arabia 51,860
2 Nescafe Egypt 35,655
3 Pepsi Masr 29,364
4 7up Egypt 24,678
5 Head and Shoulders Arabia 21,836
6 Doritos Arabia 19,304
7 Almarai 18,212
8 Nescafe 17,598
9 Nivea Middle East 14,701
10 Pepsi Arabia 12,039



FMCGs

Fan base growth figures for the FMCG industry during the second
quarter of 2012:



Food & Beverage

Food & Beverage Fan Base
Rank Page Fans
1 KFC Arabia 1,060,599
2 Pizza Hut Middle East 599,167
3 Just Falafel 471,168
4 Hardee’s Arabia 264,673
5 Burger King Egypt 232,849
6 Sugar Daddy’s Bakery - Amman 219,993
7 Krispy Kreme Saudi Arabia 142,147
8 La Poire Egypt 144,617
9 Auntie Hanady’s Cheesecake & Cookies 101,790
10 Lemon Shisha Bistro 99,509

Food & Beverage Engagement Ratio
1 McDonald’s Arabia 21.5%
2 La Poire Egypt 9.9%
3 Azkadenya 8.4%
4 Hardee’s Arabia 8.1%
5 Baskin Robbins Gulf 5.9%
6 Subway Arabia 5.4%
7 Sugar Daddy’s Bakery - Amman 3.2%
8 The Chocolate Bar 3.0%
9 KFC Arabia 2.5%
10 Burger King Egypt 2.3%



Food & Beverage

Food & Beverage Content Performance
1 Subway Arabia 0.55%
2 Auntie Hanady’s Cheesecake & 0.39%
Cookies
3 Sugar Daddy’s Bakery - Amman 0.35%
4 Baskin Robbins Gulf 0.32%
5 McDonald’s Arabia 0.30%
6 Krispy Kreme Saudi Arabia 0.29%
7 Azkadenya 0.28%
8 The Chocolate Bar 0.26%
9 Lemon Shisha Bistro 0.18%
10 Hardee’s Arabia 0.15%

Food & Beverage Talking About This
1 KFC Arabia 26,490
2 McDonald’s Arabia 21,989
3 Hardee’s Arabia 21,561
4 La Poire Egypt 14,257
5 Pizza Hut Middle East 13,699
6 Sugar Daddy’s Bakery - Amman 7,005
7 Azkadenya 6,686
8 Burger King Egypt 5,422
9 Just Falafel 5,176
10 Baskin Robbins Gulf 5,171


Food & Beverage

Fan base growth figures for the food & beverage industry during the



Mobiles

Mobiles Fan Base
Rank Page Fans
1 Nokia Egypt 1,378,544
2 Blackberry Middle East 406,497
3 Samsung Mobile Levant 278,932
4 Samsung Mobile Arabia 197,826
5 HTC MEA 161,498
6 Nokia Saudi Arabia 142,511
7 Nokia Jordan 140,121
8 Nokia UAE 139,441
9 Sony Mobile Middle East 109,539
10 Sony Mobile EG 108,676

Mobiles Engagement Ratio
1 BlackBerry Egypt 34.5%
2 Motorola Middle East 9.1%
3 Samsung Mobile Arabia 4.4%
4 Samsung Mobile Levant 4.2%
5 Nokia UAE 4.2%
6 Nokia Saudi Arabia 4.1%
7 Nokia Syria 4.1%
8 Nokia Jordan 3.2%
9 Samsung Mobile Saudi 3.2%
10 Nokia Egypt 3.1%



Mobiles

Mobiles Content Performance
1 Samsung Mobile Saudi 0.50%
2 Nokia Jordan 0.42%
3 Sony Mobile KSA 0.40%
4 Nokia Syria 0.39%
5 Nokia Iraq 0.34%
6 Nokia UAE 0.24%
7 Samsung Mobile Arabia 0.23%
8 Sony Mobile Middle East 0.20%
9 Nokia Lebanon 0.17%
10 Nokia Egypt 0.15%

Mobiles Response Time
1 Samsung Mobile Levant 65 min
2 Nokia Saudi Arabia 129 min
3 Sony Mobile EG 214 min
4 Motorola Middle East 318 min
5 Nokia Egypt 460 min
6 HTC MEA 531 min
7 Nokia Lebanon 626 min
8 Nokia Jordan 635 min
9 Blackberry Middle East 636 min
10 BlackBerry Egypt 642 min



Mobiles

Mobiles Talking About This
1 Nokia Egypt 42,794
2 BlackBerry Egypt 34,687
3 Samsung Mobile Levant 11,734
4 Samsung Mobile Arabia 8,707
5 Blackberry Middle East 8,311
6 Motorola Middle East 6,604
7 Nokia Saudi Arabia 5,888
8 Nokia UAE 5,862
9 Nokia Jordan 4,501
10 Sony Mobile Middle East 2,193

Growth figures for the mobile industry are unavailable.



Telecom

Telecom Fan Base
Rank Page Fans
1 Vodafone Egypt 1,446,354
2 Etisalat Misr 873,197
3 STC ‫االتصاالت السعودية‬ 624,897
4 JawwaL 518,967
5 Mobinil 429,567
6 Mobily 424,470
7 TE Data 413,368
8 Zain 357,625
9 Zain Iraq 212,625
10 Orange Jordan 206,462

Telecom Engagement Ratio
1 Asiacell 8.9%
2 Vodafone Egypt 4.8%
3 JawwaL 4.7%
4 Zain Jordan 4.6%
5 Zain Iraq 4.6%
6 STC ‫االتصاالت السعودية‬ 4.5%
7 Zain Saudi Arabia 4.1%
8 Orange Jordan 3.0%
9 Umniah belong 2.8%
10 Mobinil 2.8%



Telecom

Telecom Content Performance
1 Asiacell 0.87%
2 Vodafone Egypt 0.24%
3 Etisalat Misr 0.23%
4 Zain Iraq 0.21%
5 JawwaL 0.21%
6 Mobinil 0.19%
7 Wataniya Mobile Palestine 0.17%
8 Zain Jordan 0.17%
9 Du 0.16%
10 Zain Saudi Arabia 0.13%

Telecom Response Time
1 Vodafone Egypt 9
2 Mobinil 14
3 Zain 103
4 Zain Jordan 126
5 Qtel 131
6 Zain Saudi Arabia 157
7 Zain Iraq 158
8 Orange Jordan 168
9 Etisalat UAE 261
10 Vodafone Qatar 271



Telecom

Telecom Talking About This
1 Vodafone Egypt 69,248
2 STC ‫االتصاالت السعودية‬ 27,980
3 JawwaL 24,416
4 Etisalat Misr 17,489
5 Asiacell 16,848
6 Mobinil 11,946
7 Zain Iraq 9,854
8 Zain Jordan 9,199
9 Zain Saudi Arabia 7,118
10 Orange Jordan 6,156

Fan base growth figures for the telecom industry during the second
quarter of 2012:



TV Channels

TV Channels Fan Base
Rank Page Fans
1 Al Jazeera Channel 2,345,532
2 MBC2 2,283,523
3 MBC4 1,987,535
4 Al Arabiya ‫قناة العربية‬ 1,980,843
5 MBC Action 1,418,814
6 MBC MAX 1,150,029
7 Al Jazeera English 1,098,954
8 MBC 3 962,501
9 MBC 1 711,978
10 National Geographic Abu Dhabi 695,559

TV Channels Engagement Ratio
1 Alhurra ‫قناة الحرة‬ 10.8%
2 Fox Movies 10.6%
3 Al Aan TV 6.9%
4 Al Arabiya ‫قناة العربية‬ 5.6%
5 FOX 5.3%
6 National Geographic Abu Dhabi 4.7%
7 OSN 4.0%
8 MBC 3 3.1%
9 Akhbar Al Aan - ‫اخبار اآلن‬ 3.0%
10 Al Jazeera Sport - ‫الجزيرة الرياضية‬ 2.6%



TV Channels

TV Channels Content Performance
1 Alhurra ‫قناة الحرة‬ 0.32%
2 Al Jazeera Sport - ‫الجزيرة الرياضية‬ 0.29%
3 Fox Movies 0.17%
4 MBC 3 0.08%
5 National Geographic Abu Dhabi 0.08%
6 Fatafeat - El Hayat Helwa 0.06%
7 OSN 0.05%
8 MBC 1 0.05%
9 MBC2 0.04%
10 FOX 0.04%

TV Channels Talking About This
1 Al Arabiya ‫قناة العربية‬ 111,829
2 Fox Movies 72,590
3 Alhurra ‫قناة الحرة‬ 54,233
4 Al Aan TV 34,057
5 National Geographic Abu Dhabi 32,612
6 MBC2 30,777
7 MBC4 29,522
8 MBC 3 29,484
9 Al Jazeera Channel 27,696
10 MBC Action 22,100



TV Channels

Fan base growth figures for the TV channels industry during the



Key Takeaways
• Results should be benchmarked and analyzed against
competitors in the same industry; a seemingly low engagement
rate in one industry could be a top performer in another.

• Excelling in one or two KPIs should not be an excuse for lagging
in others. It is extremely difficult to be the top performer across
the board, however every effort should be made to maintain a
certain standard of achievement as to avoid being knocked out
of the top 10 altogether.

• Brands should not solely focus on increasing their fan base as
an indicator of their success – a common misconception. The
engagement rate is a good indicator of how relevant a brand is
to its customers and how much the fan base listens to it. Brands
should be constantly looking for creative ways to engage with
their fan base, supplemented with advertising for growth.

• With the release of this report, and others like it, brands can no
longer hide behind information asymmetry. Brands who have
an average response time longer than 24 hours, while their
competitors are keeping it under 10 minutes, might be attacked
for such indifference.



Contributions
& special thanks
This report could not have been Hammouri; Yara Al Qudah; Zena Wutsen; Ali Al Hassani; Nader
produced without the efforts of Risheg; Kareem Shareef; Tara Abu Eiteh; Ahmad Salem; Tanya
some of key team members and Mubaidin; and Hadeel Hmaidi; Marrar; Sara Assad; Mohammad
partners. and our designers Lama Qudah; Khatib; Mohammad Abu
Mustapha Al Abdali; Ahmad Baker; Julia Schmutzler;
A special thanks goes Yassen and Senior Social Media Yasmine Sakka; Abdel Aziz
out to: Rakan Brahedni, Developers Zeid Haddadin and Abu-Fadaleh; Hamzeh Zaher;
founder of Social Watchlist, Alaa Badran. The remaining Salwa Qattan; Dana Abiqwa;
who contributed in content members of our Analysis & Furat Abuhashhash; Ez Zmeili;
development and data analysis. Monitoring team: Muhyidean Mahmoud Madi Dwairi; Dina
Zeid Habayeb, Business Tarawneh, Amer Yaghi, and Habash; Ala’a Qaraeen; Dana
Development Executive, Sajeda Dabbas. Firas Steitiyeh, Kakish; Riham Abu Daqqa;
who authored the report and Products Manager, and his team: Maher Jilani; Ahmad Moqanasa;
created synergies with everyone Khaled Nobani, Yazan Qteishat, Tarek Qaitouqa; Hanan Dajani
involved. Feras Hilal, Social and Ruba Nobani. and Nour Soudani.
Media Marketing Manager, who
served as a main contributor Our operations team for And our colleagues at
in analyzing the data; Hamzeh making it possible to do Modern Media for their
Janakat, Head of Analysis & what we do: COO Qais Al constant support: Razan
Monitoring, who collected and Rousan; Human Resources Goussous, Kholoud Sarsak,
prepared the data, along with Manager Hadeel Al Jobour; Samah Ayoub, Zeina Gammoh,
his team: Zeid Bushnaq, Lina Human Resources Officer Dana Mustafa Shahwan, Ammar Al
Meshal, Mahmoud Shahwan, Refai; Business Development Haman, Motasem Khalifa, Lee
Rawan Hamed, and Islam Ayyeh. Associate Eman Mufleh; McGrath, Leen Halawani, Hanna
Suad Taji, Art Director, and Ala’a Technical Support Manager Hamati, Ammar Jarrar, Hadi
Tameem, Designer, who are Odey AbdulGhani and IT Soudi, Nabil Shukri; and former
responsible for the design of Support Ahmad Anabtawi; team member Ghada Odeh.
the report and accompanying Executive Assistant Tourane
infographics. Dione; our Advertising We received feedback,
Executives Roula Al Khatib and direction and information
We would also like to thank Fouad Abida; and our finance from the following industry
all the team members at team: Khaled Al Azhari, Raed al contributors, without whom
TOP who make it possible Absi and Saad Hashem. the preparation of the
to spend every day learning report would not have been
something new: Client Former team members, who possible as well: Iain Twine
Servicing Manager, Nisreen have left a lasting trace on and Mark SooHoo from Edelman
Shawwa; Head of Community what we do: Hussam Binni; PR Agency for their mentorship
Management, Jansait Nahla Tabbaa; Sohaib Ismail; and guidance; Zeid Nasser from
Qoughondoqa; Strategists Ahmad Akour; Osama Tuffaha; MediaMe.com in addition to
and Project Managers Ali Rama Abdelhadi; Dana Mismar; Ismail Atrash from Endeavor, and
Zuaiter, Ali Abdulhadi, Sima Loay Malahmeh; Mahmoud the team at Social Watchlist for
Zeidan, Dima Shahin and Diya Mujahed; Ali Babay; Ashtar their contributions in collecting
Murra; Community Managers Daraghmeh; Firas Jallad; Nicola and analyzing the data.
Najeeb Nimri; Sabina Al Khoury; Mohammad Moey
Shawareb; Shatha Hamdan; Tala Shawash; Amer Al Saleh; Kim



About TOP
As the Middle East’s leading social media agency,
The Online Project develops and executes social media
strategies for Fortune 500 companies and high profile
organizations operating in the region.



Contact Us
For general inquiries please email info@theonlineproject.me

Dubai Riyadh Amman
Tel: +971 4 428 0731 Tel: +966 1 463 4462 Tel: +962 6 465 8209
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Dubai Media City Olaya Riyadh, KSA Amman 11184
P.O. Box 500717 Jordan
Dubai, UAE


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