The document discusses the evolution and future of advertising. It notes that in the 1950s, demand outpaced supply, but by the 1970s demand and supply balanced as consumers had choices between 2-3 brands. In the 1980s and 1990s, consumers became less loyal and wanted new options, saturating the market. Now in the 2010s, most people ignore advertisements. The future of advertising involves creating engaging content that users want to voluntarily share on social media, making it go viral. Marketers will focus on community management and unconventional marketing tactics to spread their message through word-of-mouth and user-generated content.

1. What The Future OfAdvertising ?

2. What The Future OfAdvertising ?

4. 1950 Populationneeds to consume Demand > offers

5. 1950 Populationneeds to consume Demand > offers Created

6. 1970 demand = offer Choicebetween 2 or 3 brands Consumer likes advertising

7. 1970 demand = offer Choicebetween 2 or 3 brands Consumer likes advertising

8. 1980 Consumer begin to change No more brand loyalty Consumers want something new / Creative

9. 1980 Consumer begin to change No more brand loyalty Consumers want something new / Creative

10. 1990 Consumer is difficult to convince many offers & many advertising Radio, newspapers, billboard, TV… Every media are colonialized The Marketissaturated

11. 1990 golden age Of advertising The Marketissaturated

12. 2000 Marketers Create the Customer Relationship Managament Internet born… But a new way of life isborntoo…

13. Toomuchadvertising, killed the advertising

14. In 2010: A Guardian survey shows: 86% of the population switchchannel whenit’sadvertising. Vandskensurvey shows: A growth of 100% of advertising budget Will impact by 2% the sales.

15. Take one person

16. This person talk Withotherpersons

17. There isdifferent group of persons

18. And companiesdidadverstising …

20. But today …

21. We are all connected

23. Weare influent

24. WeShare In the future everyonewillbe world-famous for 15 minutes

25. WeShare In the future everyonewillbe world-famous for 15 minutes ON

27. Intertainement

28. Informations

29. Humours

30. Shock

32. a video

33. a pictureVIRAL

35. a video

36. a pictureWhichwillbeshared : 10 100 1 ‘000 10‘000 100 ‘000 1 ‘000’000 10’000’000 VIRAL

38. VIRAL

39. Community Management PR 2.0

40. Community Management Create content, information…

41. Community Management & Shareit Via social network

42. Community Management & Shareit Via social network

43. Guerilla Marketing

44. Guerilla Marketing Unconventional Interactive Unexpected places Tampon Buzz

46. Reality Show

47. Interview

48. Novel

50. Product placement The future… … is Limited TV stations lobbying

51. Consumer Use to be Only A consumer

52. But Today Consumer is…