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Jason Harty, Pretzel Crisps at #RLTM NY 11
1. Just in Time Social Media Marketing: A Small Brand’s Use of Facebook & Twitter to Connect with New Consumers Jason HartyDirector of Field & Interactive Marketing
3. Just in Time Social Media Marketing Core Strategy Be a catalyst for conversation | Engagement = affinity Social Sampling
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5. Coupon Phenomenon Now: 60,000+ Fans March 15th: 14,236 fans 1/1/11: 3,581 fans June ’10: 425 fans Feb 23rd: 6,655 fans March 17th: 29,073 fans
6. Social Sampling Cloud of Conversation Keyword Listening Direct Messaging Online meets offline for in-person engagement Real-life Party Conversation Fan/ Brand Online Engagement Fans spread Brand Love